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Advertising

Creative Strategist Ramesh Sapru talks about Advertising course, what is Advertising and other details about a Career in Advertising.

















Advertising

Ramesh Sapru | Creative Strategist | Various Creative Assignments






What is Advertising?


There are many nuances of a Career in Advertising. Internet is brimming with pages on How to get into Advertising, while one should first understand What is a Career in Advertising. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Advertising from non professionals.

Creative Strategist Ramesh Sapru is an experienced professional with 35 years & 3 months in Advertising. Creative Strategist Ramesh Sapru defines Advertising as:

Advertising is how you communicate value of a product to the end user.





How Creative Strategist Ramesh Sapru got into Advertising?


After completing B A from DAV, PGDBA from Board of Technical Education, Delhi and Ad Man Diploma from Mumbai, I started Advertising in 1983 in Mumbai as a copywriter.





Creative Strategist Ramesh Sapru's Talk on Advertising



Starts with what is:
     1) Advertising  

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Advertising, and not as Qualifications needed to enter Advertising. It discusses following headings for Education in Advertising:
     2) Classic and Contemporary Literature   
     3) General Awareness  
     4) Marketing  
     5) Software Tools  
     6) Industry Knowledge  

Then, the Talk focuses on the most important component that is Skills. 90% success in Advertising depends on Skills. It is crucial to understand these. It defines Skills in terms of following items for Advertising:
     7) Creative Writing   
     8) Empathy  
     9) Language Skills  
     10) Communication  
     11) SWOT  

Positives of Advertising motivate one to work hard for the same. The Talk goes through this list of Positives of Advertising:
     12) Monetary Potential   
     13) Diversity in Specialization  
     14) Chisels Creative Skills   
     15) Flexi Timings  
     16) Increased Visibility  
     17) Help Decision Management  

It is important that one develops a fair understanding of the Challenges of Advertising:
     18) Scarcity of Skilled Manpower  
     19) Innate Pre Qualifications  
     20) Plagiarism  
     21) Market Research  
     22) Moral Judgements  

In the final section of the Talk, Ramesh Sapru talks about How a day goes in a Career in:
     23) Advertisement  





Install the LifePage App to:


  1. (for Free) Watch Creative Strategist Ramesh Sapru’s full Advertising Career Talk

  2. (for ? 100 or ? $ 1.4) Do a Self Assessment on Advertising to calculate your Dream Index, which is defined as:

    According to Ramesh Sapru your chances of success in Advertising is __%

  3. Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

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How to get into

Advertising?



If you are want to get into Advertising, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Advertising is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Advertising, what education and skills you need to succeed in Advertising, and what positives and challenges you will face in Advertising.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Advertising.





LifePage Career Plan

14 hour personalized guidance program















Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.











Links for this Talk




Creative Strategist Ramesh Sapru's LifePage:


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[LifePage]
https://www.lifepage.in/page/rameshsapru






LifePage Career Talk on Advertising


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[Career]
https://www.lifepage.in/careers/advertising


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[Full Talk]
https://lifepage.app.link/20161208-0001


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[Trailer]
https://www.youtube.com/watch?v=uAxQi_-hbf4


(Advertising, Ramesh Sapru, Various Creative Assignments, Branding, Marketing, Business Management, Promotion, Digital Marketing, Fine Arts)







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