Brand Management

By Smriti Ahuja
[ Founder | Blue Letter ]

Career in Career-in-Brand-Management
Brand Management
Smriti Ahuja
Founder | Blue Letter
[ 2 years & 1 month Experience ]

LifePage Career Talk on Brand Management


Full Talk: https://lifepage.app.link/20170905-0001
Trailer: https://www.youtube.com/watch?v=4YqTJqzLrWI

By Smriti Ahuja
[Founder in Blue Letter]

What is Brand Management?

Smriti Ahuja: "Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc."

How I got into Brand Management?

Smriti Ahuja: "After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."

(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)

[This Career Talk covers]

  What Is:
     1) Brand Management  
     2) Strategic Planning  
     3) Research Management  
     4) Financial Planning  
     5) Designing  
     6) Tools of Marketing  
     7) Communication  
     8) Industry Exposure  
     9) Learning Attitude  
     10) Administration  
     11) Meeting People  
     12) Exposure to Various Industries  
     13) Learning to be Patient  
     14) Wide Scope  
     15) Convincing Clients  
  A Day Of:
     16) Brand Management  

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