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Brand Management

LifePage Career Talk on Brand Management

By Gunjan Singh
[Head of Marketing in Gourmet Investments Private Limited]

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.

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Gunjan Singh



Bachelors (Commercial Arts) - Apeejay institute of Design, New Delhi

Gunjan has completed her schooling from Army Public School, Delhi and she did her Bachelors in Commercial Arts from Apeejay Institute of Design, New Delhi in 2012. She started her career with The India Today group in their Lifestyle division where she worked for magazines such as TravelPLUS, Cosmopolitan and Housekeeping, during her 8 years tenure with The India Today Group, she became an Art Director. After India today group she moved to Singapore, where she worked with India Se and DML Live. Since 2017, she is associated with Gourmet Investments Private Limited as Head of Marketing.

[This Career Talk covers]
  What Is:
     1) Brand Management  
  Education:
     2) Different Sectors  
     3) Target Market  
     4) Competition  
     5) Marketing  
     6) Brand Knowledge  
  Skills:
     7) Creativity  
     8) Discipline  
     9) Decision Making  
     10) Communication  
     11) Networking  
     12) Team Work  
     13) Multi Tasking  
  Positives:
     14) Challenging Profession  
     15) Creative Work  
     16) Create Brands  
     17) Flexibility  
  Challenges:
     18) Deadline Oriented  
     19) Competiton  
     20) Breaking Barriers  
  A Day Of:
     21) Brand Management  




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