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Market Research

LifePage Career Talk on Market Research

By Rahul Dwivedi
[Analyst Digital Marketing in Accenture]

Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

LifePage Career Awareness Platform

Rahul Dwivedi



BBA - University of Lucknow, Lucknow
PGDM - Jaipuria Institute of Management, Lucknow

Rahul Dwivedi did BBA from University of Lucknow and PGDM (Marketing) from Jaipuria Institute of Management, Lucknow. After that, he started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, he joined R Systems as a Senior Researcher Analyst. In May 2017, he started working as Analyst Digital Research with Accenture and since then he has been working at Accenture. He has volunteer working experience with PETA and Global Goodwill Ambassadors.

[This Career Talk covers]
  What Is:
     1) Market Research  
  Education:
     2) Market Sizing  
     3) Customer Analysis  
     4) Data Collection Methods  
     5) Types of Research Reports  
     6) Research Models  
     7) Research Process  
  Skills:
     8) Analytical Skills  
     9) Attention to Details  
     10) Creativity  
     11) Awareness  
     12) Communication Skills  
  Positives:
     13) Growth  
     14) Work Life Balance  
     15) Learning Opportunity  
  Challenges:
     16) Limited Career Opportuinty  
     17) Client Needs  
  A Day Of:
     18) Market Research  




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Science > Medicine - Dentistry >

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Others > Skill Based >

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Arts > Skills Training >

Career in Soft Skill Consulting

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Commerce > Operations >

Career in Operations Management

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Science > Technology Management >

Career in Program Management

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Arts > Social Work >

Career in Social Work

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Others > Entertainment >

Career in Anchoring

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Anchoring is to hold the attention of the audience at an event or party. Anchor try to gather their attention and try to give all of the people his or her attention so that they take the right message home.




Commerce > Finance >

Career in Treasury Management

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Arts > Teaching >

Career in Teaching English

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Others > Acting >

Career in Theatre Acting

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Others > Music >

Career in Playing Guitar

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Arts > Hospitality >

Career in Fruit & Vegetable Carving

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Others > Beauty >

Career in Hair Styling

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Commerce > Entrepreneurship >

Career in Entrepreneurship

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An Entreprenuer is a person who does something on his own based upon his or her passion wherin the person is providing a solution to a problem that the society faces as a whole.




Others > Skill Based >

Career in Bike Customization

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Bike Customization also known as Custom Chrome in Harley Davidson means customizing the bike and making changes as per the customer's needs. These changes can be physical, structural or performance related changes. That can also include bike paints, parts etc.




Commerce > Entrepreneurship >

Career in Entrepreneurship

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Arts > Law >

Career in Litigation Law

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Science > Medicine - Allied >

Career in Acupuncture

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Others > Singing >

Career in Hindustani Classical Music

By: Classical Vocalist in Various Creative Assignments


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Science > Medicine - Allied >

Career in Healthcare Consulting

By: Manager in Accenture


Healthcare consultants are management analysts employed by the health care industry. They examine the efficiency, profits and structure of the organization and then offer suggestions on methods of improvement. This career requires a minimum of a bachelor's degree, though a master's degree is generally preferred.




Others > Wellness >

Career in Tantra Therapy

By: Therapist in Various assignments


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Science > Teaching >

Career in Teaching Physics

By: Dean & Professor in DIT University


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Science > Architecture >

Career in Architecture

By: Assistant Professor in DIT University


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Others > Photography >

Career in Photography

By: Founder & Director in Royale Frames Private Limited


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Others > Music >

Career in Playing Sitar

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Arts > Law >

Career in Intellectual Property Law

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Science > Engineering >

Career in Petroleum Engineering

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Arts > Hospitality >

Career in Hotel Management

By: General Manager in Holy River Hotel


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Science > Medicine - Allied >

Career in Medical Pathology

By: Head in Department Of Health


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Commerce > Human Resources >

Career in HR Management

By: Assistant Manager in Nestle India


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Others > Entertainment >

Career in Song Writing

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Science > Medicine - Generalist >

Career in Medical Counselling

By: Doctor in Various Hospitals


Medical Counselling is a broad term which describes the process through which healthcare professionals attempt to increase patient knowledge of health care issues. Such counseling may be verbal or written performed on an individual basis or in groups, and provided directly to the patient or caregiver. The process provides for the exchange of information between the patient & health practitioner.




Arts > Hotel Management >

Career in Housekeeping Operations

By: Assistant Manager in Hotel Boulevard


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Science > Medicine - Ayurveda >

Career in Ayurveda

By: Ayurvedic Physician in Uttaranchal Ayurvedic College & Hospital


It is a medical science which deals with wellness and sickness. Provide prevention facility and focuses on how to maintain health.




Others > Adventure >

Career in Trekking

By: Trekker in Various Assignments


Trekking is a form of walking, undertaken with the specific purpose of exploring and enjoying the scenery. It usually takes place on trails in areas of relatively unspoiled wilderness.




Others > Wellness >

Career in Teaching Aerial Yoga

By: Yoga Teacher in The Yoga Chakra


A yoga teacher is an individual trained to properly teach the poses used in yoga practice. Their role can also extend beyond the physical aspects of yoga as they may take a holistic approach that incorporates the mental, emotional and spiritual elements of the discipline into their teaching. A yoga teacher's specific approach to instruction is partly the result of their training and the type of yoga they practice. A traditional Hatha or Bhakti yoga teacher will not have the same teaching style as someone who is teaching newer fitness styles like Power yoga. Some yoga teachers take a gentle, spiritual approach to teaching, while others emphasize the conditioning aspects of yoga in their instruction.




Others > Sports >

Career in Karate Training

By: Owner in The Indian School of Martial Arts


Karate is a Japanese martial art whose physical aspects seek the development of defensive and counterattacking body movements. The themes of traditional karate training are fighting and self-defense, though its mental and moral aspects target the overall improvement of the individual.




Others > Entertainment >

Career in Filmmaking

By: Creative Head & Co-founder in Mahakaal Productions


Filmmaking is the process of making a film, generally in the sense of films intended for extensive theatrical exhibition. Filmmaking involves a number of discrete stages including an initial story, idea, or commission, through screenwriting, casting, shooting, sound recording and reproduction, editing and screening the finished product before an audience that may result in a film release and exhibition. Filmmaking takes place in many places around the world in a range of economic, social, and political contexts, and using a variety of technologies and cinematic techniques.




Others > Skill Based >

Career in Real Estate Consulting

By: Owner in Xpress Realtors


Real estate consultants and realtors play very different roles in the housing market, though their duties and responsibilities might overlap at times. A consultant usually advises clients on building or investment activities in the market. A realtor helps clients buy or sell properties.




Arts > Psychology >

Career in Teaching Psychology

By: Post Graduate Teacher in Kothari International School


Teaching psychology is the branch of psychology concerned with the scientific study of human learning.




Others > Photography >

Career in Photojournalism

By: Photojournalist in Times of India


Photojournalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that employs images in order to tell a news story.




Science > Medicine - Veterinary >

Career in Veterinary Surgery

By: Veterinary Doctor in V Care Pet Clinic


Veterinary surgery is surgery performed on animals by veterinarians, whereby the procedures fall into three broad categories - orthopaedics (bones, joints, muscles), soft tissue surgery (skin, body cavities, cardiovascular system, GI/urogenital/respiratory tracts), and neurosurgery.




Commerce > Digital Marketing >

Career in Media Sales

By: Group Manager in Radio Mirchi


Media sales is a term that covers a whole host of jobs in loads of different places. It includes advertising in magazines and newspapers, on websites, TV, and radio, selling sponsorship for conferences and events, selling advertising space on billboards and poster sites, and selling subscriptions.




Commerce > Teaching >

Career in Teaching Accountancy

By: Asst. Professor in Paul University


Accountancy is the practice of recording, classifying, and reporting on business transactions for a business. It provides feedback to management regarding the financial results and status of an organization. Accounting teachers and professors work in high schools, community colleges and universities and will instruct students on introductory coursework or various specialty areas of the discipline.




Science > Statistics >

Career in Data Science

By: Analytics Consultant in Various Assignments


Data science is an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from data in various forms, both structured and unstructured, similar to data mining.




Commerce > Accountancy >

Career in Accountancy

By: General Accountant in The Hershey Company


Accounting is an art of communicating financial information about a certain business entity to the users, such as investors, shareholders, who might find this information important and relevant for their decisions.




Science > Medicine - Specialist >

Career in Pain and Spine Care

By: Pain Management Specialist in Samvedna Pain and Spine Endoscopy Clinic


Pain and Spine Care consists of a group of physicians who provide specialized care for lower back and neck pain, cancer pains, join pains, Headache or Orofacial Pain, Labor analgesia or other chronic pain conditions.




Science > Medicine - Allied >

Career in Psychiatry

By: Consultant Psychiatrist in Mandala Clinic


Psychiatry is the medical specialty devoted to the diagnosis, prevention and treatment of mental disorders. These include various maladaptations related to mood, behaviour, cognition, and perceptions.




Arts > Management >

Career in Art Curation

By: Owner in Easel Ideas


A curator is a manager or overseer. Traditionally, a curator or keeper of a cultural heritage institution is a content specialist charged with an institution's collections and involved with the interpretation of heritage material .In other words the title curator is given to a person who selects and often interprets works of art. In addition to selecting works, the curator often is responsible for writing labels, catalog essays, and other content supporting the exhibition.




Commerce > Entrepreneurship >

Career in Entrepreneurship

By: Owner in Affinity Express


Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. Entrepreneurship has been described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit".




Others > Beauty >

Career in Makeup Artistry

By: Makeup Artist in Various Assignments


A make-up artist or makeup artist is an artist whose medium is the human body, applying makeup and prosthetics for theatrical, television, filmmaking, fashion, magazines and other similar productions including all aspects of the modeling industry.




Science > Information Technology >

Career in Website Design & Development

By: Director Technology in Orbosys Co-operation


Website design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.




Commerce > Management >

Career in Project Management

By: Research Assistant in Asia Research Institute


Project Management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements. The five essential elements of project management are initiating, planning, executing, monitoring and controlling, and closing.




Commerce > Hospitality Entrepreneurship >

Career in Entrepreneurship

By: Co Founder in Connoisseur


The activity of setting up a business or businesses, taking on financial risks in the hope of profit.




Science > Medicine - Dentistry >

Career in Dentistry

By: Dental Surgeon in Various Hospitals


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Arts > Social Work >

Career in Social Entrepreneurship

By: Founder in Kalap Trust, Dehradun


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Others > Fitness >

Career in Power Lifting

By: Director in Sportsfit by MS Dhoni, Dehradun


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Arts > Fine Arts >

Career in Painting

By: Painter in Soham Art Centre, Mussorie


Painting is the practice of applying paint, pigment, color or other medium to a solid surface. The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and airbrushes, can be used.




Arts > Writing >

Career in Writing

By: Writer in Various Writing Assignments


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Science > Architecture >

Career in Teaching Architecture

By: Professor in DIT University


Teaching Architecture is when teachers create lesson plans and deliver lectures on architectural design concepts and the history of the field. Teaching Architecture is when teachers create lesson plans and deliver lectures on architectural design concepts and the history of the field.




Others > Adventure >

Career in Paragliding

By: Paragliding Instructor in Various Assignments


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Arts > Teaching >

Career in Teaching and Learning

By: Fellow in Teach for India


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Others > Entertainment >

Career in Live Stage Anchoring

By: MC Show Director and Life Coach in Self Employed


Anchor refers to a person responsible for guests at an event or providing hospitality during it, or to an event's presenter or master of ceremonies.




Arts > Language >

Career in Teaching English

By: Teacher in Welham Boys School


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Arts > Language >

Career in Teaching English

By: Assistant Professor in SGRR Degree College


Teaching English refers to teaching the English language and/or literature to students at school or college level. Teaching English can occur either within the state school, private educational institutions or at home, supervised by a personal English tutor.




Others > Photography >

Career in Photography

By: Partner in The Wedding Container


The art or practice of taking and processing photographs.




Arts > Fine Arts >

Career in Teaching Art

By: Art Teacher in Action for Ability Development and Inclusion (AADI)


Art education was combined with special education even before there were reforms to create special accommodations for children with special needs in typical classrooms. Teaching art to disable children is the area of learning that is based upon only the kind of art that one can see like drawing and painting. Teaching art is an empirical activity which involves seeing, interpreting and discovering appropriate marks to reproduce an observed phenomenon.




Others > Beauty >

Career in Cosmetics Trading

By: Owner in To The Nine Co. Ltd


Cosmetics trading is the global or regional distribution and trading of beauty and personal care products such as perfumes and cosmetics."




Others > Modeling >

Career in Modeling

By: Model in Various Assignments


A model is a person with a role either to promote, disolay or advertise commercial products or to serve as a visual aide for people who are creating works of art or to pose for photography.




Others > Singing >

Career in Professional Singing

By: Singer in Roohani Sisters


Professional singers usually build their careers around one specific musical genre, such as classical or rock, although there are singers with crossover success (singing in more than one genre). They typically take voice training provided by voice teachers or vocal coaches throughout their careers.




Commerce > Marketing >

Career in Marketing

By: Assistant Manager in Export Credit Guarantee Corporation of India Ltd.


Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.




Others > Photography >

Career in Photography

By: Photographer in Various Assignments


Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.




Others > Beauty >

Career in Hair Dressing

By: Hair Dresser in LE Salon Luxuria


A hairdresser is a person whose occupation is to cut or style hair in order to change or maintain a person's image. This is achieved using a combination of hair coloring, haircutting, and hair texturing techniques.




Others > Filmmaking >

Career in Direction

By: Director in Liberal Arts Productions


A film director is a person who directs the making of a film. Generally, a film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the technical crew and actors in the fulfillment of that vision.




Science > Medicine - Veterinary >

Career in Veterinary Medicine

By: Veterinary Doctor in V Care Pet Clinic


Veterinary medicine is the branch of medicine that deals with the prevention, diagnosis and treatment of disease, disorder and injury in non-human animals.




Science > Research >

Career in Public Policy Research

By: Consultant in Various Assignments


The study of public policy includes the analysis of both the process of policy making and the contents of policy. Policy analysis includes substantive area research, program evaluation and impact studies, and policy design.




Others > Photography >

Career in Automotive Photography

By: Lead Photographer in Liberal Arts Productions


Automotive Photography is a photograph of an automobile such as car, bike, aeroplane. It includes Static shots, Action such as motorsport, drag racing, panning or tracking shots, Rig shots, Detail or Interior or Engine shots, Car shows, Editorial photography, Advertising or Commercial photography, Studio photography.




Commerce > Human Resources >

Career in Human Capital Consulting

By: Business Analyst in Deloitte


Human capital consulting is a broader term than human resource management and refers to general management consulting with an emphasis on the human element of the issue at hand, such as change management (which includes communication and training), learning and development, organiational design, diversity and inclusion, employee engagement, and culture.




Arts > Language >

Career in Teaching English

By: PGT in GD Goenka Public School


Teaching English as a Foreign Language refers to teaching the English language to students with different first languages. It can occur either within the state school system or more privately, at a language school or with a tutor.




Arts > Teaching >

Career in Teaching

By: Fellow in Teach for India


A teacher (or an educator) is a person who helps others to acquire knowledge, competences or values.




Commerce > Human Resources >

Career in Workforce Consulting

By: Assistant Director in E Y


Workforce Management includes all the activities needed to maintain a productive workforce, such as field service management, human resource management, performance and training management, data collection, recruiting, budgeting, forecasting, scheduling and analytics.




Arts > Law >

Career in Law

By: Advocate in Chaman Lal & Associates


Law is a system of rules that are created and enforced through social or governmental institutions to regulate behavior. Law is a system that regulates and ensures that individuals or a community adhere to the will of the state.




Arts > Language >

Career in Teaching English

By: Teacher in Japanese School, Delhi


Teaching English as a Foreign Language (TEFL) refers to teaching the English language to students with different first languages.




Others > Wellness >

Career in Spiritual Art

By: Spiritual Artist in Savitri Art


Spiritual art is artistic imagery using inspiration and motifs and is often intended to uplift the mind to the spirtual.




Others > Skill Based >

Career in Tarot Card Reading

By: Tarot Card Reader in Various Creative Assignments


The tarot is a pack of playing cards, used from the mid-15th century in various parts of Europe to play games such as Italian tarocchini and French tarot.




Commerce > Entrepreneurship >

Career in Entrepreneurship Development

By: Head IIIC & EDC in DIT University


Centre for Entrepreneurship Development and Incubation (CEDI), is set up to promote innovation and entrepreneurship by converting and translating technology ideas in various disciplines of science and engineering into products, processes and services for commercial exploitation and the benefit of society.




Science > Ecology >

Career in Wildlife Conservation & Science

By: Scientist G & Senior Professor in Wildlife Institute of India


Wildlife conservation is the practice of protecting wild plant and animal species and their habitat. Wildlife plays an important role in balancing the environment and provides stability to different natural processes of nature.




Others > Skill Based >

Career in Motorcycling

By: Professional Rider in Harley Davidson


Motorcycle sport is a broad field that encompasses all sporting aspects of motorcycling. The disciplines are not all races or timed-speed events, as several disciplines test a competitor's various riding skills like Motorcycle racing, Track racing, Rally, Speedway, Other Motorcycle sports too. Professional Motorcycle Riding or Motorcycle touring is a format of tourism that involves a motorcycle. It has been a subject of note since at least 1915. It involves special equipment and techniques. A touring motorcycle optimized for long range travel and luggage carrying capacity may be used.




Science > Technology Management >

Career in Science & Innovation

By: Chief Functionary in SPECS


Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.




Commerce > Marketing >

Career in Sales Management

By: Sales Manager in TATA Steel


Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.




Arts > Teaching >

Career in School Teaching

By: Teacher in INTACH


A teacher (also called a school teacher or, in some contexts, an educator) is a person who helps others to acquire knowledge, competences or values.




Commerce > Accountancy >

Career in Accountancy

By: Head, Accounts Department in Summer Valley School


Accountancy is the practice of recording,classifying,and reporting on business transactions for a business. It provides feedback to management regarding the financial results and status of an organization.




Others > Baking >

Career in Bakery & Patisserie

By: Bakery Chef in Platform 9*3/4


Bakery is a place where bread and cakes are made or sold. A patisserie is a type of French or Belgian bakery that specializes in pastries and sweets, as well as a term for these types of food, in English often used without the accent




Science > Research >

Career in Communication Research

By: Scientist F in DRDO


Communication Research focuses on areas to better understand and develop communication networks, particularly in the wireless domain.




Others > Photography >

Career in Photography

By: Photographer in Payal Clicks


The art or practice of taking and processing photographs.




Arts > Education Management >

Career in School Headship

By: Head of School in Welham Boys School


School Headship will happen to you if you are a good teacher.Education is a field that is changing rapidly almost every single day. As a teacher you should keep yourself well informed with these changes. You definitely need to have a masters and a BEd degree.For a good school head you have to equip yourself with the knowledge that is required. The point in India is that there is a great scarcity of school heads. Today lots of new schools are coming up and they are looking for someone to head their school.




Science > Medicine - Specialist >

Career in Gynaecology

By: Gynaecologist in Sanjay Maternity Centre


Gynaecology is the branch of physiology and medicine which deals with the functions and diseases specific to women and girls, especially those affecting the reproductive system.




Arts > Law >

Career in Paralegal

By: Legal Secretary in R S Gill & Associates


A paralegal is an individual, qualified by education, training or work experience, who is employed or retained by a lawyer, law office, corporation, governmental agency, or other entity and who performs specifically delegated substantive legal work for which a lawyer is responsible.