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What is Marketing?
Himanshu Chauhan: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
How I got into Marketing?
Himanshu Chauhan: "I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016."
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What Is: | |
1) | Marketing |
Education: | |
2) | Product Knowledge |
3) | 3 A's |
4) | Consumer Behaviour |
Skills: | |
5) | People Skills |
6) | Communication Skills |
7) | Research |
8) | Presence of Mind |
9) | Constant Learning |
10) | Adaptability |
Positives: | |
11) | Exploring |
12) | Meeting New People |
13) | Career Growth |
14) | Personality Development |
Challenges: | |
15) | Convincing Clients |
16) | Work-Life Balance |
17) | Health Issues |
A Day Of: | |
18) | Marketing |


LifePage Career Talk on Marketing
https://www.lifepage.in/career/20171223-0002/Commerce/Marketing/Career-in-Marketing/englishFull Talk: https://lifepage.app.link/20171223-0002
Trailer: https://www.youtube.com/watch?v=1UykyrcUtFw
(Marketing, Himanshu Chauhan, ECGC Ltd, Assistant Manager, Public relations, FMCG Products, Branding, Advertising, Media, Management)
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