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Career in Brand Management

By Smriti Ahuja
[ Founder | Blue Letter ]



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What is Brand Management?


Smriti Ahuja: "Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc."





How I got into Brand Management?


Smriti Ahuja: "After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."





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  What Is:
     1) Brand Management  
  Education:
     2) Strategic Planning  
     3) Research Management  
     4) Financial Planning  
     5) Designing  
     6) Tools of Marketing  
  Skills:
     7) Communication  
     8) Industry Exposure  
     9) Learning Attitude  
     10) Administration  
  Positives:
     11) Meeting People  
     12) Exposure to Various Industries  
     13) Learning to be Patient  
     14) Wide Scope  
  Challenges:
     15) Convincing Clients  
  A Day Of:
     16) Brand Management  





LifePage Career Talk on Brand Management

https://www.lifepage.in/career/20170905-0001/Arts/Advertising/Career-in-Brand-Management/english

Full Talk: https://lifepage.app.link/20170905-0001
Trailer: https://www.youtube.com/watch?v=4YqTJqzLrWI

(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)







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