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What is Brand Management?
Smriti Ahuja: "Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc."
How I got into Brand Management?
Smriti Ahuja: "After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."
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|6)||Tools of Marketing|
|12)||Exposure to Various Industries|
|13)||Learning to be Patient|
|A Day Of:|
LifePage Career Talk on Brand Managementhttp://www.lifepage.in/career/20170905-0001/Arts/Advertising/Career-in-Brand-Management/english
Full Talk: https://lifepage.app.link/20170905-0001
(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)
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