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What is Brand Management?
Smriti Ahuja: "Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc."
How I got into Brand Management?
Smriti Ahuja: "After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."
[Install the LifePage App to access full Talk covering]
| What Is: | |
| 1) | Brand Management |
| Education: | |
| 2) | Strategic Planning |
| 3) | Research Management |
| 4) | Financial Planning |
| 5) | Designing |
| 6) | Tools of Marketing |
| Skills: | |
| 7) | Communication |
| 8) | Industry Exposure |
| 9) | Learning Attitude |
| 10) | Administration |
| Positives: | |
| 11) | Meeting People |
| 12) | Exposure to Various Industries |
| 13) | Learning to be Patient |
| 14) | Wide Scope |
| Challenges: | |
| 15) | Convincing Clients |
| A Day Of: | |
| 16) | Brand Management |
LifePage Career Talk on Brand Management
https://www.lifepage.in/career/20170905-0001/Arts/Advertising/Career-in-Brand-Management/englishFull Talk: https://lifepage.app.link/20170905-0001
Trailer: https://www.youtube.com/watch?v=4YqTJqzLrWI
(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)
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