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Career in Brand Management

By Gunjan Singh
[ Head of Marketing | Gourmet Investments Private Limited ]

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What is Brand Management?

Gunjan Singh: "Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service."

How I got into Brand Management?

Gunjan Singh: "After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited."

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  What Is:
     1) Brand Management  
     2) Different Sectors  
     3) Target Market  
     4) Competition  
     5) Marketing  
     6) Brand Knowledge  
     7) Creativity  
     8) Discipline  
     9) Decision Making  
     10) Communication  
     11) Networking  
     12) Team Work  
     13) Multi Tasking  
     14) Challenging Profession  
     15) Creative Work  
     16) Create Brands  
     17) Flexibility  
     18) Deadline Oriented  
     19) Competiton  
     20) Breaking Barriers  
  A Day Of:
     21) Brand Management  

LifePage Career Talk on Brand Management

Full Talk:

(Brand Management, Gunjan Singh, Goumet Investments Private Limited, Branding, Marketing, Brand Analysis)

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