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Career in Marketing

By Sonal Malhotra
[ Marketing Head | Dehradun Golf Academy ]



[Install the LifePage App to access full Talk]










What is Marketing?


Sonal Malhotra: "Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation."





How I got into Marketing?


Sonal Malhotra: "After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens."





[Install the LifePage App to access full Talk covering]

  What Is:
     1) Marketing  
  Education:
     2) Consumer Behaviour  
     3) Economics  
     4) Public Relations  
     5) Advertising  
  Skills:
     6) Communication  
     7) Creativity  
     8) Logical Thinking  
     9) Ability to Connect  
     10) Social Media & Blogging  
  Positives:
     11) Integral Role  
     12) Meeting New People  
     13) Creative Satisfaction  
     14) Revenue Generation  
  Challenges:
     15) Misinterpretation  
     16) Data Accuracy  
  A Day Of:
     17) Marketing  











Sonal Malhotra's LifePage:


https://www.lifepage.in/page/sonalmalhotra





LifePage Career Talk on Marketing

https://www.lifepage.in/career/20171205-0010/Commerce/Marketing/Career-in-Marketing/english

Full Talk: https://lifepage.app.link/20171205-0010
Trailer: https://www.youtube.com/watch?v=7gq7s3AHGGc

(Marketing, Sonal Malhotra, Dehradun Golf Academy, Advertising, Branding, Management, Digital Marketing, Golf Industry)







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