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Digital Marketing
Saumya Pant
Assistant Manager | Johnson Controls
Assistant Manager | Johnson Controls
[ 2 years & 1 month Experience ]
|
[Install the LifePage App to access full Talk]
What is Digital Marketing?
Saumya Pant: "Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet."
How I got into Digital Marketing?
Saumya Pant: "After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd."
[Install the LifePage App to access full Talk covering]
| What Is: | |
| 1) | Digital Marketing |
| Education: | |
| 2) | Advertising |
| 3) | Market Research |
| 4) | Marketing |
| 5) | Branding & Trends |
| Skills: | |
| 6) | Communication |
| 7) | Story Telling |
| 8) | Tech Savvy |
| 9) | Creativity & Innovation |
| Positives: | |
| 10) | Growth |
| 11) | Not Monotonous |
| 12) | Monetary Benefit |
| Challenges: | |
| 13) | Change in Technology |
| 14) | Deadline Pressure |
| 15) | Varied Target Audience |
| A Day Of: | |
| 16) | Digital Marketing |
LifePage Career Talk on Digital Marketing
https://www.lifepage.in/career/20180130-0002/Commerce/Digital-Marketing/Career-in-Digital-Marketing/englishFull Talk: https://lifepage.app.link/20180130-0002
(Digital Marketing, Saumya Pant, Johnson Controls, Content Writer, Management, Blogger, Advertising, Brand Management, Electronic Media, Social Media)
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