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[Install the LifePage App to access full Talk]
What is Market Research?
Manjula Garg: "Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base."
How I got into Market Research?
Manjula Garg: "I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016."
[Install the LifePage App to access full Talk covering]
| What Is: | |
| 1) | Market Research |
| Education: | |
| 2) | Data Reading |
| 3) | Field Control |
| 4) | Statistics |
| 5) | Economics |
| 6) | Good with Numbers |
| 7) | Psychology |
| Skills: | |
| 8) | Communication Skills |
| 9) | People Management |
| 10) | Microsoft Office |
| 11) | Team Work |
| 12) | Creativity |
| 13) | Multitasking |
| Positives: | |
| 14) | Growth Opportunities |
| 15) | Up-to-date |
| 16) | Travelling |
| 17) | Dynamic Job |
| 18) | Networking |
| 19) | Monetary Potential |
| Challenges: | |
| 20) | Work-Life Balance |
| 21) | Work Pressure |
| 22) | Handling Stakeholders |
| 23) | Uncertainty of Future |
| A Day Of: | |
| 24) | Market Research |
LifePage Career Talk on Market Research
https://www.lifepage.in/career/20190817-0002/Commerce/Marketing/Career-in-Market-Research/englishFull Talk: https://lifepage.app.link/20190817-0002
Trailer: https://www.youtube.com/watch?v=UxbfaXFGGNA
(Market Research, Manjula Garg, Kantar, Research Manager, Data Reading, Marketing, Competition)
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