Brand Management

Smriti Ahuja | Founder | Blue Letter

What is Brand Management?

A Career in Brand Management is very intriguing. One should first understand What a Career in Brand Management entails before investing time and effort to figure out How to start a Career in Brand Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Brand Management from non professionals.

Founder Smriti Ahuja invested 2 years & 1 month in Brand Management. Founder Smriti Ahuja outlines Brand Management as:

Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.

How Founder Smriti Ahuja got into Brand Management?

After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter.

Founder Smriti Ahuja's Talk on Brand Management

Starts with what is:
1)	Brand Management

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Brand Management, and not as Qualifications needed to enter Brand Management. It defines Education in terms of following items for Brand Management:
2)	Strategic Planning
3)	Research Management
4)	Financial Planning
5)	Designing
6)	Tools of Marketing

Then, the Talk focuses on the most important component that is Skills. 90% success in Brand Management depends on Skills. It is crucial to understand these. It defines Skills in terms of following items for Brand Management:
7)	Communication
8)	Industry Exposure
9)	Learning Attitude
10)	Administration

Positives of Brand Management motivate one to work hard for the same. These are the Positives of Brand Management:
11)	Meeting People
12)	Exposure to Various Industries
13)	Learning to be Patient
14)	Wide Scope

It is important that one develops a fair understanding of the Challenges of Brand Management:
15)	Convincing Clients

In the final section of the Talk, Smriti Ahuja talks about How a day goes in a Career in:
16)	Brand Management

Install the LifePage App to:

(for Free) Watch Founder Smriti Ahuja’s full Brand Management Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Brand Management to calculate your Dream Index, which is defined as:

According to Smriti Ahuja your chances of success in Brand Management is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Brand Management?

If you are want to get into Brand Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Founder Smriti Ahuja's LifePage:

[LifePage]
https://www.lifepage.in/page/smritiahuja

LifePage Career Talk on Brand Management

[Career]
https://www.lifepage.in/careers/brand-management-2

[Full Talk]
https://lifepage.app.link/20170905-0001

[Trailer]
https://www.youtube.com/watch?v=4YqTJqzLrWI

(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)

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