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Brand Management

By Smriti Ahuja
[ Founder | Blue Letter ]




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Career Talk Information




What is Brand Management?


A Career in Brand Management is very intriguing. Understanding Why one wants to choose a Career in Brand Management is phenomenally more important than figuring out How to get into Brand Management. While anyone can have an opinion on what Brand Management entails; only a real professional can really explain it.

Smriti Ahuja is an experienced professional with 2 years & 1 month in Brand Management. Smriti Ahuja defines Brand Management as:

Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.





How Smriti Ahuja got into Brand Management?


After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter.





Smriti Ahuja's Talk on Brand Management



Starts with what is:
     1) Brand Management  

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Brand Management, and not merely as Qualifications needed to enter Brand Management. It explains Education needed in Brand Management with these items:
     2) Strategic Planning  
     3) Research Management  
     4) Financial Planning  
     5) Designing  
     6) Tools of Marketing  

Then, the Talk focuses on the most important component that is Skills. 90% success in Brand Management depends on Skills. It is crucial to understand these. It explains Skills needed in Brand Management with these items:
     7) Communication  
     8) Industry Exposure  
     9) Learning Attitude  
     10) Administration  

Positives of Brand Management motivate one to work hard for the same. This Talk explains these Positives of Brand Management:
     11) Meeting People  
     12) Exposure to Various Industries  
     13) Learning to be Patient  
     14) Wide Scope  

After a discussion on Positives, Challenges complete the caricature of Brand Management:
     15) Convincing Clients  

In the final section of the Talk, Smriti Ahuja talks about How a day goes in a Career in:
     16) Brand Management  




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Career Counselling 2.0






Relevant Links





LifePage Career Talk on Brand Management


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[Career]
https://www.lifepage.in/careers/brand-management-2


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[Full Talk]
https://lifepage.app.link/20170905-0001


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[Trailer]
https://www.youtube.com/watch?v=4YqTJqzLrWI


(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)





Career Counseling 2.0

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Every Career Platform in the world talks about How to get into a Career and LifePage starts first with Why you should choose a particular Career. It is an incredible platform focussed on the right topic. Do have a look at: https://www.lifepage.in







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