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Brand Management

Founder Smriti Ahuja talks about Brand Management course, what is Brand Management and other details about a Career in Brand Management.







Brand Management Career Talk

Smriti Ahuja | Founder | Blue Letter






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Brand Management Explained




What is Brand Management?


There are many nuances of a Career in Brand Management. One should first understand What a Career in Brand Management entails before investing time and effort to figure out How to start a Career in Brand Management. The internet is a great source of information on Brand Management, but it is second best to learning about the same from a real professional.

Founder Smriti Ahuja invested 2 years & 1 month in Brand Management. According to Founder Smriti Ahuja, Brand Management is:

Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.





How Founder Smriti Ahuja got into Brand Management?


After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter.





Founder Smriti Ahuja's Talk on Brand Management



Starts with what is:
     1) Brand Management  

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Brand Management, and not merely as Qualifications needed to enter Brand Management. It defines Education in terms of following items for Brand Management:
     2) Strategic Planning  
     3) Research Management  
     4) Financial Planning  
     5) Designing  
     6) Tools of Marketing  

Then, the Talk focuses on the most important component that is Skills. Brand Management demands specific Skills which only an experienced professional can lay out. It explains Skills needed in Brand Management with these items:
     7) Communication  
     8) Industry Exposure  
     9) Learning Attitude  
     10) Administration  

Brand Management has an interesting list of Positives. These are the Positives of Brand Management:
     11) Meeting People  
     12) Exposure to Various Industries  
     13) Learning to be Patient  
     14) Wide Scope  

After a discussion on Positives, Challenges complete the caricature of Brand Management:
     15) Convincing Clients  

In the final section of the Talk, Smriti Ahuja talks about How a day goes in a Career in:
     16) Brand Management  




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Relevant Links







LifePage Career Talk on Brand Management


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[Career]
https://www.lifepage.in/careers/brand-management-2


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[Full Talk]
https://lifepage.app.link/20170905-0001


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[Trailer]
https://www.youtube.com/watch?v=4YqTJqzLrWI


(Brand Management, Smriti Ahuja, Blue Letter, Strategic Planning, Marketing, Branding, Brand Analysis, Brand Research, Advertising)





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