Brand Management

Pralabh Kashyap
Assistant Manager | Sharekhan Limited

[ 4 years & 7 months Experience ]

What is Brand Management?

Pralabh Kashyap: "Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results"

How I got into Brand Management?

Pralabh Kashyap: "After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager."

[This Career Talk covers]


What Is:
1)	Brand Management

Education:
2)	Media Buying
3)	Media Planning
4)	Data Analytics
5)	Market Research
6)	Demographics
7)	Designing
8)	Budget Planning
9)	Campaign Management
10)	Brands
11)	General Awareness

Skills:
12)	Communication
13)	Story Telling
14)	Creativity
15)	Negotiation Skills
16)	Logical Thinking
17)	Open Mindedness
18)	Networking
19)	Enthusiasm
20)	Adaptability

Positives:
21)	Non Monotonous Job
22)	Brand Creation
23)	Growth
24)	Always Updated
25)	Monetary Benefits
26)	Travelling

Challenges:
27)	Work Life Balance
28)	Mental Pressure
29)	Deadline Oriented
30)	Sedentary Lifestyle

A Day Of:
31)	Brand Management