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Career in Brand Management

By Nikita Sobolev
[ Brand Manager | Zenden ]

Career in Career-in-Brand-Management/english
Brand Management
Nikita Sobolev
Brand Manager | Zenden
[ 5 years Experience ]

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What is Brand Management?

Nikita Sobolev: "Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain."

How I got into Brand Management?

Nikita Sobolev: "I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia."

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  What Is:
     1) Brand Management  
     2) International Economics  
     3) Marketing  
     4) Sales Techniques  
     5) Customer Behavior  
     6) Visual Merchandising  
     7) Product Lifecycle  
     8) Basic Computer Knowledge  
     9) Communication Skills  
     10) Analytical Skills  
     11) Writing Skills  
     12) Budgeting Skills  
     13) Project Management  
     14) Leadership Skills  
     15) Problem Solving  
     16) Self Fulfillment  
     17) International Exposure  
     18) Diverse Cultural Experiences  
     19) Fast-paced job  
     20) Fashion-forward Industry  
     21) Multitasking  
     22) Meeting Deadlines  
     23) Force Majeure Circumstances  
  A Day Of:
     24) Brand Management  

LifePage Career Talk on Brand Management

Full Talk:

(Brand Management, Nikita Sobolev, Zenden, Brand Manager, Sales, Marketing, Management, Sports, Sports Industry, Branding)

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