Graphic Designing

Aarti Uppal | Owner | Easel Ideas

What is Graphic Designing?

Graphic Designing is a great Career option. Internet is brimming with pages on How to get into Graphic Designing, while one should first understand What is a Career in Graphic Designing. The internet is a great source of information on Graphic Designing, but it is second best to learning about the same from a real professional.

Owner Aarti Uppal has 18 years & 6 months of professional experience in Graphic Designing. Owner Aarti Uppal defines Graphic Designing as:

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. Uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), way finding or environmental design, advertising, web design, communication design, product packaging and signage.

How Owner Aarti Uppal got into Graphic Designing?

After doing my schooling, I did my BFA from Govt College of Arts, Chandigarh and MA from Punjab University. Thereafter, I worked as a Graphic Designer for Cosmopolitan Magazine and The Studio. I was always passionate about art and started my own design studio named Easel Ideas in 2002.

Owner Aarti Uppal's Talk on Graphic Designing

The Journey of a Graphic Designer: Aarti Upal's Path from Science to Artistry In the vibrant world of graphic design, where creativity and technology intertwine, Aarti Upal has forged a path that bridges her multifaceted interests in art and science. With a formal education that began in the early classrooms of Sekrushad Convent, Ludhiana, Aarti has grown into a respected name in the graphic design industry. Her journey—from a medical student to a graphic designer and entrepreneur—showcases both the challenges and joys of a creative career. This article will delve into her insights and experiences, offering a comprehensive understanding of what it means to be a graphic designer today. What Is Graphic Designing? Graphic designing is a broad field that encompasses various forms of visual communication. It includes everything from logo creation and branding to the design of books, magazines, and marketing materials. Aarti emphasizes that graphic design is not confined to just one aspect; rather, it serves to give visual identity to a wide variety of products and concepts. Designers must master elements such as typography, color psychology, and layout to ensure effective communication through visual mediums. The scope of graphic design is continuously expanding and is influenced by trends, client needs, and technological advancements. Education Designs Aarti’s educational background in graphic design was shaped at the Government College of Arts in Chandigarh, where she studied various disciplines, including painting, printmaking, and photography. She believes that a strong foundation in these design elements is essential for anyone looking to pursue a career in graphic design. This multifaceted education equipped her with critical skills that she applies daily in her work, allowing her to approach projects from various creative angles. Colour Psychology Color psychology also plays a crucial role in Aarti's work. Understanding how colors can influence emotions and perceptions allows her to make informed design choices. For instance, she notes that different industries utilize specific color schemes to evoke particular feelings, such as the bold colors in fast-food branding designed to create excitement. Aarti believes that having this knowledge elevates a designer's work, enabling them to create visuals that resonate deeply with the target audience. Typography Typography, the art of arranging text, is another cornerstone of Aarti's education and practice. She asserts that the choice of fonts can convey complex messages and emotions which go beyond mere words. Aari urges aspiring designers to familiarize themselves with various font styles and their appropriate applications, as this understanding can significantly enhance the overall quality of their designs. Latest Technology Staying up-to-date with the latest technology is vital for success in this field. Aarti recalls how graphic design has transformed over the decades, from hand-drawn logos to sophisticated digital graphics. She emphasizes the importance of adapting to new tools and software, ensuring that designers remain relevant and can meet the evolving demands of clients. Printing Processes Finally, Aarti stresses the need for knowledge about different printing processes. Understanding these processes helps designers produce high-quality prints that accurately reflect their designs. She recounts her early experiences, where a misunderstanding of print specifications resulted in costly mistakes, highlighting that practical knowledge is just as important as theoretical learning. Skills Creativity Creativity is, of course, at the heart of graphic design, and Aarti believes this skill can be cultivated over time. She encourages budding designers to seek inspiration from diverse sources and to continuously challenge themselves to explore new ideas and styles. Drawing Despite the prevalence of digital tools, Aarti maintains that strong drawing skills are invaluable. She feels that the ability to sketch ideas easily conveys initial concepts, leading to more effective design outcomes. Communication Communication is not just vital for collaborating with clients; Aarti believes it shapes a designer's effectiveness in understanding client needs. By grasping the psychological aspects of their requirements, designers can tailor their work to fit client visions while maintaining their creative integrity. Visualization Aarti highlights the two facets of visualization—imagining concepts and presenting them physically or digitally to clients. She emphasizes that successful visualization requires not only creative ideas but also practical mock-ups that clients can relate to and understand. Time Management Given the often fast-paced nature of design work, Aarti underscores the critical nature of time management. Designers must balance multiple projects and adhere to deadlines while maintaining creative quality. She recommends providing clients with realistic timelines and always allowing for unexpected delays. Team Management Finally, team management skills are essential for a graphic designer, especially when working within collaborative environments. Aarti explains that being accountable, understanding team dynamics, and communicating effectively with other professionals is crucial to delivering successful projects. Positives Not Monotonous One of the most significant perks of graphic design is the variety it offers. Aarti enjoys the fact that no two days are the same; her projects range from designing logos to creating advertisements and everything in between. This diversity keeps her inspired and engaged in her work. Your Own Boss Aarti’s decision to freelance has granted her the freedom to make her own decisions, choose her clients, and set her own hours. This autonomy allows her to achieve a work-life balance that suits her lifestyle, providing her the flexibility to pursue personal interests alongside professional commitments. Networking The field also offers extensive networking opportunities. Aarti enjoys meeting clients from different industries and backgrounds, each of which contributes unique perspectives and insights to her professional growth. She values these interactions as both career-enhancing and enriching on a personal level. Monetary Benefit Of course, Aarti notes that graphic design can be financially rewarding. As her skills and reputation have grown, so too have her income opportunities. She encourages newcomers to consider the long-term earning potential in this field, emphasizing that talent and hard work will be well-compensated in the right environment. Challenges Payment Schedule Despite the appealing aspects of graphic design, Aarti points out that inconsistent payment schedules can be a challenge. She advises upcoming designers to balance their income by taking on smaller projects for immediate compensation alongside larger, long-term engagements to ensure steady cash flow. High Competition As more individuals enter the graphic design field, competition has become a significant challenge. For Aarti, standing out requires not only quality work but also strong work ethics and professionalism. She encourages emerging designers to focus on building their own distinctive styles and reputations. Ever Changing Technology Keeping pace with rapid technological advancements can be daunting. Aarti highlights that those unwilling to adapt may find themselves at a disadvantage, as clients always seek fresh, innovative solutions that incorporate the latest design trends and technologies. Client Handling Handling diverse clients with varying expectations can also present hurdles. Aarti emphasizes the importance of clear communication to manage client expectations and navigate differing viewpoints effectively, ensuring that everyone is aligned on the vision for the project. Physical Fitness Lastly, Aarti cautions about the physical challenges associated with extended hours of sitting and working at a computer. She stresses the importance of maintaining good physical health through regular exercise and wellness practices to prevent issues that could arise from a sedentary lifestyle. A Day Of Graphic Designing A typical day for Aarti as a graphic designer begins around 10:30 AM after she completes her morning exercises and routines. She starts her workday by conducting phone calls and responding to emails, followed by diving into her ongoing design projects. Throughout her day, she balances her time between immediate deadlines and longer-term creative explorations. Aarti incorporates moments of break to refresh her mind, practicing sketching and browsing design-related news to enhance her skills. Her afternoons might be interrupted by client meetings, allowing her to gather feedback and refine her designs. Aarti prefers working in quieter evening hours for more focused creativity, often wrapping up her work around 6 PM to spend time with her family. The flexibility of her schedule allows her to juggle home responsibilities while still dedicating ample time to her projects, embodying the diverse and dynamic nature of graphic design. There is no doubt that Aarti’s journey in graphic design is filled with rewards and challenges that shape her growth both professionally and personally. Her experiences provide invaluable insights for those looking to embark on or enhance their careers in this fascinating field. As Aarti reminds her audience, the true essence of graphic design lies not just in the creations produced, but also in the joy it brings and the impacts it makes in the world. As you consider entering this career, remember that while it demands dedication and hard work, the fulfillment it offers is equally profound.

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How to get into

Graphic Designing?

If you are want to get into Graphic Designing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Graphic Designing is merely an infatuation or is it truly something you wish to do for the rest of your life.

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LifePage Career Plan

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Links for this Talk

Owner Aarti Uppal's LifePage:

[LifePage]
https://www.lifepage.in/page/aartiuppal

LifePage Career Talk on Graphic Designing

[Career]
https://www.lifepage.in/careers/graphic-designing-2

[Full Talk]
https://lifepage.app.link/20171120-0006

[Trailer]
https://www.youtube.com/watch?v=PUWq_nWhgAY

(Graphic Designing, Aari Uppal, Easel Ideas, Animation, Designing, Illustration, Multimedia, Graphic Artist, Web Designing)