Rural Tourism

Mani Mahesh | Head of BD & Communications | Green People

What is Rural Tourism?

There are many nuances of a Career in Rural Tourism. Internet is brimming with pages on How to get into Rural Tourism, while one should first understand What is a Career in Rural Tourism. The most authoritative source of information on Rural Tourism is someone with real experience in it.

Head of BD & Communications Mani Mahesh has 2 years & 7 months of professional experience in Rural Tourism. Head of BD & Communications Mani Mahesh defines Rural Tourism as:

Rural tourism focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism. Many villages can facilitate tourism because many villagers are hospitable and eager to welcome visitors. Agriculture is becoming highly mechanized and therefore, requires less manual labor.

How Head of BD & Communications Mani Mahesh got into Rural Tourism?

I graduated in Journalism & Mass communication. I also did a certification course in Radio Jockeying. I started working with AIR, Jammu as Radio Presenter. I joined Times of India, Jammu as a writer and moved on to become Senior Editor at Times of India Digital. I joined Green People in 2016 as a volunteer for 6 months, moving on to become a Guest Manager. I am Head Business Development & Communication at Green People.

Head of BD & Communications Mani Mahesh 's Talk on Rural Tourism

Embracing the Charm of Rural Tourism: A Journey Through Community and Culture Rural tourism is not just a career; it’s an opportunity to connect with nature, people, and sustainable practices. Mani Mahesh, with his diverse background in mass communication and journalism, has carved a unique niche in this sector. Transitioning from conventional media to rural tourism, he illustrates how passion and experience can spur a rewarding career path. In this article, we will delve into what rural tourism entails, the educational background required, essential skills, positives, challenges, and what a typical day in this field looks like. What Is Rural Tourism? Rural tourism refers to community-based tourism that fosters engagement with local cultures and landscapes, inviting visitors to experience life beyond urban confines. It encapsulates aspects of ecotourism, farm tourism, and responsible tourism. By focusing on the microcultures in rural areas, such as food traditions, local beliefs, and agricultural practices, rural tourism promotes sustainable development while offering travelers a glimpse into authentic lifestyles. As Mani discovered through his organization, Green People, rural tourism encourages visitors to appreciate and respect local traditions while helping maintain and revive abandoned farmlands and homes, creating a mutually beneficial relationship between tourists and locals. Education Culture & Cuisines Understanding the local culture and cuisines forms the foundation of successful rural tourism. Without an in-depth knowledge of the traditions, beliefs, and culinary practices of the area, one cannot authentically promote these experiences to visitors. Mani emphasized that immersing oneself in the local culture is essential; it allows tourism professionals to share engaging stories and insights about the region's offerings. Spending time with locals, tasting traditional dishes, and participating in community rituals are ways to gain such knowledge. Digital Marketing In today's digital age, effective marketing is vital for bringing rural tourism destinations onto the global stage. As Mani learned, digital marketing is key to reaching potential travelers, even in remote areas of the Himalayas. Creating a robust online presence through social media, blogs, and travel platforms can attract tourists looking for unique experiences. This requires not just creativity but also an understanding of digital tools to showcase local attractions compellingly. Agriculture Having a solid grasp of local agricultural practices is crucial in rural tourism, where many experiences revolve around farming and local produce. Knowledge of sustainable farming techniques enables practitioners to offer authentic agricultural experiences, particularly to visitors interested in organic farming methods. Mani highlighted the value of understanding agriculture not only for promoting local practices but also for contributing to the economic stabilization of rural communities. Languages Language proficiency can enhance interactions with tourists and locals, making the experience more memorable for everyone involved. According to Mani, knowledge of both English and local dialects facilitates smoother communication, fostering a welcoming atmosphere for visitors. Understanding languages helps bridge the gap between diverse cultures, allowing professionals to promote their areas effectively while respecting local customs. Eco-tourism Guidelines To ensure that rural tourism remains sustainable, familiarity with eco-tourism guidelines is necessary. This includes practices that protect the environment and preserve local ecosystems while allowing tourism to flourish. Mani stresses that adhering to these guidelines is crucial for maintaining the natural beauty that attracts tourists. Professionals must actively engage in practices that minimize environmental impact, such as waste management and conservation efforts. Skills Communication Skills Communication is at the heart of rural tourism. For Mani, effective communication not only involves sharing knowledge but also storytelling—conveying local tales and traditions in engaging ways. This is particularly important in a tourism context, where visitors may lack background information about the area. A well-informed host can create immersive narratives that enrich the traveler's experience. Hospitality Though not requiring formal training, basic hospitality skills are essential in rural tourism. Mani reflects on the importance of treating guests with care and attention, similar to how one would welcome friends into their home. This includes being attentive to guests' needs, ensuring comfort, and creating an inviting atmosphere that exemplifies the region's culture. Training & Development As rural tourism grows, ongoing training for local residents becomes imperative. Empowering locals with skills has dual benefits: it enhances their employability and ensures a rich experience for tourists. Mani’s commitment to local development includes various training programs, focusing on hospitality and sustainable practices, thus fostering community engagement and professional growth. Marketing Skills With the uniqueness of rural tourism comes the necessity for unconventional marketing strategies. As Mani pointed out, effective outreach involves innovative approaches that attract a niche audience interested in sustainable living and authentic experiences. Understanding how to market these aspects creatively can set one apart in a competitive market saturated with conventional tourism options. Physical & Mental Fitness The demands of working in rural tourism often include navigating various physical challenges, particularly in remote and rugged locations. Mani underscored that physical fitness is crucial, as it prepares professionals to tackle unforeseen situations confidently. Additionally, maintaining mental health and adaptability allows for resilience amidst the unpredictability of rural environments. Positives Serene Locations One of the standout advantages of working in rural tourism is the stunning natural beauty one gets to experience daily. Mani highlights the breathtaking landscapes and tranquil settings that define the essence of rural tourism. Living in such serenity fosters personal wellbeing and allows for an appreciation of nature that urban life often neglects. Helping Planet & People Rural tourism also contributes significantly to social and environmental sustainability. By engaging in this field, professionals support local economies and empower communities, allowing for better livelihoods without urban migration. Mani’s experiences illustrate the potential to impact both the planet and people positively, revitalizing traditional crafts and practices while creating eco-friendly tourism experiences. Boosting Rural Economy Mani stresses that rural tourism can lead to economic rejuvenation by reopening abandoned homes and farms, encouraging people to return to their roots. This revitalization not only supports the local economy but also keeps traditional cultures alive, creating a harmonious blend of preservation and innovation. Challenges Skill Deficiency One of the primary challenges in rural tourism is the lack of skill development among local communities. Mani acknowledges that bridging the skill gap requires persistent efforts and tailored training programs. Ongoing education in various fields—hospitality, communication, and eco-awareness—needs to be a constant endeavor to elevate rural standards. Lack of Awareness Traveler awareness is another critical challenge. As Mani notes, some visitors approach rural tourism with urban expectations, sometimes clashing with the local culture. Developing proper communication channels and educational resources for travelers can help cultivate a more respectful and enjoyable experience for everyone. Infrastructure Maintenance Infrastructure remains a significant hurdle in rural tourism, as many areas are remote and underdeveloped. Mani points out that ensuring consistent maintenance of roads, facilities, and accommodations is essential for sustaining tourism. Finding skilled labor for these tasks often presents difficulties, requiring creative solutions from local stakeholders. A Day Of Rural Tourism A day in the life of a rural tourism professional like Mani reflects a commitment to community and genuine living. Mornings begin with the serene sounds of nature, often alongside yoga sessions with guests, setting a peaceful pace for the day. Daily tasks may include tending to animals, cultivating herbs in an on-site garden, and preparing meals using fresh, local produce. Interacting with guests and offering them immersive experiences, such as village tours and insights into local life, form the core areas of responsibility. These interactions not only enrich the guests' experiences but also emphasize the value of connection and understanding between diverse cultures. Evenings bring a chance to gather around a candlelit dinner after a day filled with nature and learning, promoting a sense of community among participants. Conclusion Rural tourism offers a unique opportunity for those passionate about sustainability, community engagement, and cultural exchange. Through the lens of Mani Mahesh's journey, we see how this career can foster deep connections between travelers and local communities while preserving the authenticity of rural life. The challenges are evident, but with commitment, creativity, and genuine care for both people and the planet, rural tourism has the potential to flourish, bringing vibrant life back to forgotten corners of the world.

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How to get into

Rural Tourism?

If you are want to get into Rural Tourism, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Rural Tourism is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Rural Tourism, what education and skills you need to succeed in Rural Tourism, and what positives and challenges you will face in Rural Tourism.

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Links for this Talk

Head of BD & Communications Mani Mahesh 's LifePage:

[LifePage]
https://www.lifepage.in/page/manimahesh

LifePage Career Talk on Rural Tourism

[Career]
https://www.lifepage.in/careers/rural-tourism

[Full Talk]
https://lifepage.app.link/20181024-0001

[Trailer]
https://www.youtube.com/watch?v=QCJQPafuRgQ

(Rural Tourism, Mani Mahesh, Green People, Head, Guest Manager, Tourist, Hospitality)

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