Visual Designing

Rashmi Tyagi | Illustrator | Afloat

What is Visual Designing?

A Career in Visual Designing is very interesting. One should first understand What a Career in Visual Designing entails before investing time and effort to figure out How to start a Career in Visual Designing. The internet is a great source of information on Visual Designing, but it is second best to learning about the same from a real professional.

Illustrator Rashmi Tyagi has worked in Visual Designing for 3 years. Here is how Illustrator Rashmi Tyagi detailed Visual Designing:

Visual Design aims to shape and improve the user experience through considering the effects of illustrations, photography, typography, space, layouts, and color on the usability of products and on their aesthetic appeal. To help designers achieve this, visual design considers a variety of principles, including unity, Gestalt properties, space, hierarchy, balance, contrast, scale, dominance, and similarity.

How Illustrator Rashmi Tyagi got into Visual Designing?

After completing a degree in Architecture, I switched to the field of Illustration or Visual Designing. I am working as an Independent Illustrator since 2015 and started my own design studio by the name of Afloat.

Illustrator Rashmi Tyagi's Talk on Visual Designing

The Journey of a Visual Designer: Exploring Creativity with Rashmi Tyagi In the vibrant world of visual design, few individuals embody passion and purpose quite like Rashmi Tyagi. Starting her journey in architecture, Rashmi seamlessly transitioned into graphic design, ultimately founding her design studio, Afloat. With an impressive portfolio that includes renowned brands like WWF and Samsung, her experiences reveal the artistry behind visual communication. In this article, we will explore what visual design entails, the educational and skill requirements, the positives and challenges of the profession, and a glimpse into a typical day in the life of a visual designer like Rashmi. What Is Visual Designing? Visual design is the art and science of creating stunning imagery that communicates effectively and engages audiences. It merges aesthetic principles with functional design to produce work that resonates on both visual and emotional levels. For instance, visual design creates iconic representations, such as the memorable Amul girl, ensuring that products become instantly recognizable. The profession blends creativity with purpose, allowing designers to craft visuals that simplify complex ideas and elevate brands' identities. Education Principles of Design To thrive in the field of visual design, one must have a solid grasp of design principles. This foundational knowledge includes understanding aesthetics, composition, and the interplay of colors and shapes. As Rashmi highlights, educational paths can vary widely—from architecture to industrial and graphic design—but the core values of design remain consistent. Aspiring designers must immerse themselves in these principles to navigate different design specializations successfully. Drawing Knowledge Rashmi emphasizes the importance of drawing as a vital skill in visual design. The joy of sketching lives at the heart of the creative process, enabling designers to translate their ideas into visual narratives. Continuous practice strengthens this skill, allowing individuals to convey concepts with clarity and creativity. As Rashmi suggests, having an affinity for drawing can significantly enhance one's comfort and competence in the design world. Designing Tools Familiarity with industry-standard tools is crucial for modern designers. Rashmi mentions the essential design software, such as Photoshop and Illustrator, which serve as primary weapons in a designer’s arsenal. Mastery of these tools allows for the creation of intricate designs and enables designers to push the boundaries of their creativity. As technology evolves, staying updated with the latest tools is essential for success in the visually-driven marketplace. Current Trends In an ever-changing design landscape, being in tune with current trends is non-negotiable. As Rashmi notes, understanding what's fashionable not only allows designers to create relevant work but also positions them as influential voices within the industry. Through social media and networking, designers can engage with emerging styles and connect with fellow creatives, carving out their niche in the competitive visual design arena. Skills Aesthetic Sense One of the fundamental skills necessary for success in visual design is a refined aesthetic sense. As Rashmi describes, a designer's ability to discern good aesthetics from bad is crucial for creating compelling visuals. This skill enables designers to critique their work and that of others, ensuring that the final product aligns with the intended message and resonates with the audience. Imagination & Visualization Rashmi highlights that a designer must possess a vibrant imagination and strong visualization skills. These attributes are essential for transforming abstract ideas into tangible design solutions. By envisioning concepts before actual execution, designers can develop effective and engaging visuals that captivate viewers and communicate their intended messages artfully. Storytelling Storytelling is at the heart of great design, as Rashmi points out. Designers must translate complex ideas into relatable visual narratives that evoke emotions and convey meanings clearly. The ability to weave a story into visual elements elevates a designer's work beyond mere aesthetics, creating a dynamic interaction between the design and its audience. Drawing Skills Consistent drawing practice is another essential skill for visual designers, as highlighted by Rashmi. The more time spent honing drawing abilities, the more proficient a designer becomes at bringing their visions to life. Rashmi's love for drawing fuels her creativity daily, making it an integral part of her professional journey. Sense of Humour A sense of humor is an often-overlooked asset in the design profession. Rashmi mentions that the ability to laugh at oneself and embrace mistakes fosters resilience and creative exploration. This lightheartedness can lead to unexpected breakthroughs in the design process, making the journey more enjoyable and fruitful. Communication Effective communication is paramount in visual design, according to Rashmi. Understanding clients’ needs and collaborating with them is essential to producing work that meets their expectations. Strong communication skills ensure that designers can extract valuable insights from clients, which ultimately enriches the design process. Reading Skills Rashmi emphasizes that reading inspires and informs designers, aiding their ability to conceptualize ideas visually. Engaging with diverse literature fuels creativity, introducing new perspectives that can be translated into delightful design concepts. The more designers read, the broader their visual vocabulary becomes, enhancing their work overall. Patience Patience is a vital trait for designers, as Rashmi notes. The creative process often requires long hours and perseverance to achieve the desired results. This virtue helps manage the rigors and challenges that come with the profession while allowing designers to maintain focus and dedication to their craft. Positives Creative Satisfaction One of the greatest joys of being a designer is the profound creative satisfaction it delivers. Rashmi speaks to the fulfillment derived from creating captivating visuals that resonate deeply with her soul. This intrinsic reward often outweighs external factors like monetary gain, making the profession profoundly rewarding. Networking Networking opportunities abound in the design field, as emphasized by Rashmi. Engaging with a diverse range of professionals—from musicians to tech entrepreneurs—broadens a designer's perspective and opens doors for collaborative projects. The relationships formed through networking can significantly impact a designer's career trajectory, providing essential support and fostering growth. Work-life Balance Working independently grants designers the freedom to set their own schedules, which is a prized advantage noted by Rashmi. This flexibility allows for a harmonious work-life balance, enabling designers to pursue personal projects, spend time with friends, or travel at their leisure. Although hard work remains essential, the ability to control one’s time is a notable benefit of the profession. Growth Rashmi shares that the journey of a designer is inherently one of growth. Whether it’s refining techniques, expanding knowledge, or adapting to new trends, the profession encourages continuous personal and professional development. With dedication and practice, designers can evolve from novices to renowned influencers in the visual design space. Challenges Inconsistent One of the primary challenges Rashmi faces as a designer is the inconsistency of work. Freelancing can lead to fluctuating income and periods of drought between projects. She advises establishing a financial safety net to mitigate this unpredictability, ensuring stability during dry spells. Handling Clients Working with clients can occasionally be demanding, as Rashmi creates awareness of the need for patience and adaptability. Designers often grapple with client expectations and the multitude of revisions that may arise. Cultivating strong negotiation skills and knowing when to assert boundaries is crucial for long-term success. Meeting Deadlines The pressure of meeting deadlines can be daunting in the design profession. Rashmi warns that while there are enjoyable periods, there will also be times when meeting strict timelines requires intense focus and dedication. Staying organized and managing time effectively are critical skills for navigating this challenge. Creative Block Creative block is a natural yet frustrating aspect of design that Rashmi acknowledges. Designers may experience periods of low inspiration, requiring strategies to rejuvenate their creativity. A break from work, connecting with nature, or engaging in different creative pursuits are effective ways to overcome these mental hurdles. A Day Of Visual Designing An average day for Rashmi is a balance between creative exploration and administrative responsibilities. She begins by addressing emails and communicating with clients, ensuring that all expectations are aligned. Amid her project work, Rashmi dedicates time to personal projects and seeks inspiration from various sources, underscoring her commitment to maintaining a steady workflow while allowing room for creativity to flourish. In the world of visual design, professionals like Rashmi Tyagi epitomize the fusion of artistry and practicality. Their ability to blend creativity with communication and technical skills bridges gaps between brands and their audiences. As the demand for compelling visual narratives continues to grow, the role of a visual designer becomes increasingly vital, shaping how we perceive and interact with the world around us.

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How to get into

Visual Designing?

If you are want to get into Visual Designing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Visual Designing is merely an infatuation or is it truly something you wish to do for the rest of your life.

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Links for this Talk

Illustrator Rashmi Tyagi's LifePage:

[LifePage]
https://www.lifepage.in/page/rashmityagi

LifePage Career Talk on Visual Designing

[Career]
https://www.lifepage.in/careers/visual-designing

[Full Talk]
https://lifepage.app.link/20180319-0003

[Trailer]
https://www.youtube.com/watch?v=KqhbaIAteCU

(Visual Designing, Rashmi Tyagi, Afloat, Illustrator, Graphic Design, Design, Art, Illustration, Designer)

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