Travel Blogging

Suchana Bera | Travel Blogger & Influencer | Various Creative Assignments

What is Travel Blogging?

A Career in Travel Blogging is very interesting. One should first understand What a Career in Travel Blogging entails before investing time and effort to figure out How to start a Career in Travel Blogging. While anyone can have an opinion on what Travel Blogging entails; only a real professional can really explain it.

With 4 years & 8 months of professional experience, Travel Blogger & Influencer Suchana Bera understands Travel Blogging. Travel Blogger & Influencer Suchana Bera outlines Travel Blogging as:

A travel blogger is someone who travels around the world collecting material for writing about their travel experiences, deriving income from a variety of on-line and off-line sources.

How Travel Blogger & Influencer Suchana Bera got into Travel Blogging?

After doing my schooling from Raisina Bengali School, Delhi, I did BA in Business Management & Travel Tourism from the College of Vocational Studies, Delhi University. I got a job opportunity during my college days only as a PR professional. After that I did PGD in Marketing Management from Symbiosis Institute of Management Studies and later did certification course in Digital Marketing from Google. I have a proficiency in initiating and developing relationships with key decision-makers in large corporate. I also handle the entire gamut of internal and external communications, correspondences aimed at creating favorable starting points with stakeholders & other related entities on which the company depends. I am a professional holding over 19 years of rich experience in having worked with various reputed organizations named Carlson Hotels worldwide, The Lalit Suri Hospitality Group, kaya Skin Care Ltd, Mercedes-Benzes India Pvt Ltd ,Delhi in diverse sectors for marketing communications & public relation operations as well as revenue expansion. I have more than 5 years of experience in travel blogging.

Travel Blogger & Influencer Suchana Bera's Talk on Travel Blogging

Exploring the World Through Travel Blogging: Insights from Suchna Bera Travel blogging is more than just sharing picturesque views and personal adventures; it’s about creating stories that resonate, educate, and inspire. Suchna Bera, a seasoned travel blogger and influencer, emphasizes the importance of storytelling, geographical knowledge, and constant learning in this dynamic field. With two decades of experience in marketing and brand building, she has transitioned into a successful career that merges her passion for travel with her skills in communication. This article unpacks the intricacies of travel blogging, shedding light on education, skills, benefits, challenges, and a glimpse into a typical day of a travel blogger. What Is Travel Blogging? Travel blogging involves documenting and sharing travel experiences, insights, and tips through various digital platforms. It's a means of connecting with an audience eager for travel inspiration and information. Suchna highlights that this role not only allows for personal expression but also serves as a discovery platform for hidden gems in every locale. Each destination has its own unique stories and experiences, waiting to be explored and shared with others. With its increasing popularity, travel blogging has evolved into a way to influence tourism and connect like-minded individuals across the globe. Education Geographical Knowledge Geographical knowledge is foundational for any travel blogger. Understanding various regions, cultures, and locational nuances enriches a blogger's narrative while helping them relate to their audience’s travel needs. Suchna's education—a bachelor's degree in travel tourism—equipped her with the necessary insights about diverse cultures and landscapes. However, continual learning is essential; as she puts it, “learning should be continuous throughout life,” and she regularly engages in short courses to enhance this knowledge. Research Research is crucial in creating engaging and authentic travel content. It ensures that bloggers present accurate information about destinations, catering to both novice and seasoned travelers. Suchna advises aspiring bloggers to delve deeply into a place’s hidden features and culinary delights. This approach fosters a richer engagement with readers, making their content more valuable. As an example, she encourages bloggers to highlight lesser-known attractions rather than just well-trodden tourist spots, thus offering a fresher perspective to their audience. Photography Good photography can make or break a travel blog. It paints vivid images in the minds of readers and enhances the appeal of the written content. Suchna mentions starting her journey with just a smartphone camera and later upgrading to a DSLR, illustrating a common evolution among bloggers. She stresses that stunning visuals, captured creatively, draw in followers and can represent a blogger's personal style. Her own growth as a photographer, influenced by her family—like her child learning to operate a DSLR—demonstrates the intertwining of personal life with professional ventures in travel blogging. Social Media In the modern era of digital marketing, social media is an indispensable tool for travel bloggers. It's where content is shared and audiences are built. Suchna encourages new bloggers to utilize platforms like Instagram and maintain their personal blogs on websites like WordPress to remain relevant. She notes that while trends in social media may shift, having your own space online ensures that your content is everlasting and not solely reliant on any one platform. Skills Digital Marketing Digital marketing skills are essential for successfully promoting a travel blog. This includes understanding SEO, content marketing, and the savvy use of social media platforms. Suchna, having a background in marketing, effectively employs these techniques to grow her audience and engage with them meaningfully. She emphasizes the need to differentiate one’s stories with creativity and connection, as these personal touches draw potential followers in. Presentation Skills Effective presentation skills encompass both verbal and visual communication. Suchna underscores that how a story is presented can profoundly influence its reception. This involves choosing the right words, intonation, and accompanying visuals to evoke emotion and interest. She remarks that a simple meal like "dal chawal" comes to life through engaging storytelling, making readers feel as though they are experiencing the moment alongside her. Storytelling At the heart of travel blogging lies storytelling. The ability to capture emotion and adventure through words is what creates an authentic connection with the audience. Suchna believes that every travel experience has its unique narrative that can inspire the reader to embark on their own journey. By sharing her personal experiences—even challenges like traveling as a mother—she adds relatability to her content that resonates deeply with her audience. Positives Travelling The most apparent benefit of travel blogging is the opportunity to travel extensively. Suchna joyfully reflects on how travel enhances personal growth and educational experiences. She believes that every journey not only exposes you to new cultures but also allows you to share those experiences with an audience eager to learn and explore, thus fulfilling the fundamental purpose of travel blogging. Monetary Benefits Another significant advantage of this career is the potential for monetary gain through various channels such as sponsorships, affiliate marketing, and collaborations with tourism boards. Suchna notes that it is possible to earn a living while doing what one loves—traveling and sharing experiences with others. This financial incentive can be a motivating factor for many aspiring bloggers. Networking Travel blogging fosters incredible networking opportunities. Through her travels, Suchna has met numerous people, including industry professionals and fellow influencers, which opens doors to collaborations and partnerships. These connections greatly enhance her blogging career, allowing her to create diverse content and reach wider audiences. It also provides invaluable support from a community that understands the unique challenges of travel blogging. Challenges Work-Life Balance One of the notable challenges in travel blogging is maintaining a healthy work-life balance. Suchna candidly talks about the juggling act required—balancing her responsibilities as a mother, influencer, and household manager. The constant need to travel can strain personal relationships and create guilt over time away from home. She stresses the importance of time management and ensuring that family remains a priority alongside professional pursuits. Support System A strong support system is critical for success in travel blogging. Suchna attributes much of her ability to thrive in this career to encouragement from her family and friends. This support helps ease the burden of responsibilities, allowing for a more enjoyable experience in both personal and professional realms. Without a solid support network, navigating the challenges of travel blogging can become overwhelming. A Day Of Travel Blogging Daily Routine A typical day in Suchna's life as a travel blogger begins early, around 5:30 AM, with her engaging in yoga and running. This morning routine is vital for her mental clarity and physical wellness. After spending time with her family, her day shifts towards content creation, which includes writing, researching, and planning future travel. This daily structure helps her maintain productivity while ensuring she remains connected with her personal life. Notably, she dedicates significant time to understanding what her audience craves, which drives her content strategy. In conclusion, travel blogging is a fulfilling and dynamic career that offers numerous rewards, along with its set of challenges. Suchna Bera's journey illustrates the power of passion and persistence in this field, encouraging aspiring bloggers to embrace learning, authentic storytelling, and community engagement. The world is vast, and every journey holds a story that can inspire others, making the life of a travel blogger not only enriching for themselves but also for those who follow their adventures.

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How to get into

Travel Blogging?

If you are want to get into Travel Blogging, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Travel Blogging is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Travel Blogging, what education and skills you need to succeed in Travel Blogging, and what positives and challenges you will face in Travel Blogging.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Travel Blogging.

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Links for this Talk

Travel Blogger & Influencer Suchana Bera's LifePage:

[LifePage]
https://www.lifepage.in/page/suchanabera

LifePage Career Talk on Travel Blogging

[Career]
https://www.lifepage.in/careers/travel-blogging-2

[Full Talk]
https://lifepage.app.link/20191009-0003

[Trailer]
https://www.youtube.com/watch?v=QzztWkHtrdo

(Travel Blogging, Suchana Bera, Blogger, Various Creative Assignments, Digital Marketer, Blogger, Influencer, Brand Ambassador, Jack Daniels, Brand Head Campari India, Public Figure)

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