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Entrepreneurship

By Prem Dhanya
[ Founder | Flowers By Zoe ]




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Career Talk Information




What is Entrepreneurship?


A Career in Entrepreneurship is very intriguing. Understanding Why one wants to choose a Career in Entrepreneurship is phenomenally more important than figuring out How to get into Entrepreneurship. It is best to learn about Entrepreneurship from a real professional, this is akin to getting it from the horse's mouth.

Prem Dhanya is an experienced professional with 25 years & 11 months in Entrepreneurship. According to Prem Dhanya, Entrepreneurship is:

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.





How Prem Dhanya got into Entrepreneurship?


I studied Fashion at Fashion Institute of Technology in New York. I started my business at the age of 21. I started representing different designers in the accessory industry and selling to retail customers. I started my venture called Flowers by Zoe which has grown into a global clothing chain supplying fashionable designer clothes to women across the world.





Prem Dhanya's Talk on Entrepreneurship



Starts with what is:
     1) Enterpreneurship  

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Entrepreneurship, and not merely as Qualifications needed to enter Entrepreneurship. It explains Education needed in Entrepreneurship with these items:
     2) Marketing  
     3) Finance  
     4) Psychology  
     5) Trade & Copyright Laws  
     6) Domain Expertise  

Then, the Talk focuses on the most important component that is Skills. 90% success in Entrepreneurship depends on Skills. It is crucial to understand these. It discusses following headings for Skills in Entrepreneurship:
     7) Identifying your Client  
     8) Problem-solving  
     9) Communication  
     10) Ability to Sell  
     11) Leadership  
     12) Ambition  

Positives of Entrepreneurship are quite interesting. These are the Positives of Entrepreneurship:
     13) Monetary Potential  
     14) Autonomy  
     15) Creating Jobs  
     16) Creativity  

Challenges are the other side of Positives and Entrepreneurship is no exception:
     17) High Responsibility  
     18) Managing People  
     19) Financial Risk  

In the final section of the Talk, Prem Dhanya talks about How a day goes in a Career in:
     20) Enterpreneurship  




Career Counselling 2.0


Career Counselling 2.0






Relevant Links







LifePage Career Talk on Entrepreneurship


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/entrepreneurship-25


Career Counselling 2.0
[Full Talk]
https://lifepage.app.link/20180228-0003


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[Trailer]
https://www.youtube.com/watch?v=rNBFaDyzeds


(Entrepreneurship, Prem Dhanya, Flowers By Zoe, Clothing, Business Management, Selling, Accessory, Clothes, Trade)





Career Counseling 2.0

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