Publishing

Vivek Mehra | Managing Director & CEO | SAGE Publications India

What is Publishing?

You may be curious about a Career in Publishing. Almost everyone seems to be talking about How to start a Career in Publishing, while one should first develop an understanding of What is a Career in Publishing. It is best to learn about Publishing from a real professional, this is akin to getting it from the horse's mouth.

With 19 years & 3 months of professional experience, Managing Director & CEO Vivek Mehra understands Publishing. Managing Director & CEO Vivek Mehra outlines Publishing as:

Publishing is the dissemination of literature, music, or information. It is the activity of making information available to the general public.

How Managing Director & CEO Vivek Mehra got into Publishing?

I am the CEO and MD, SAGE publications India, a TEDx speaker, mentor, author, editor, teacher and a student. I received the Business Excellence and Innovative Best Practices Academia Award - 2019 by Dr Manmohan Singh at The New Delhi Institute of Management (February 2019) and the Sharda Top Rankers Excellence Award for Visionary Leadership (January 2016). I am also the recipient of the Vijayshree award by Government of Maharashtra (1994) for simplifying complex dehydrating technology, ensuring a brighter future for small-scale farmers. I serve as the honorary Council Member and Member of Board Studies for the Association of Learned & Professional Society Publishers (ALPSP) journal, Learned Publishing. I have edited and typeset 14 books besides authoring one courseware Fundamentals of Chemical Engineering. I was visiting faculty at Ambedkar University Delhi and taught courses at the Post Graduate level. I am currently a Board of Studies member at the School of Business, Public Policy and Social Entrepreneurship at Ambedkar University Delhi and am also a part of the Quality Assurance Committee at the same university. I was also the lead in the creation and development of an editing course at Neotia University, Kolkata.

Managing Director & CEO Vivek Mehra's Talk on Publishing

Exploring a Career in Publishing: Insights from Vivek Mehra Welcome to the intriguing world of publishing, a field that not only disseminates knowledge but also shapes the way we interact with information. In this article, we draw insights from Vivek Mehra, a seasoned professional with 38 years in the industry and the Managing Director and CEO of SAIT Publications India. His journey is a testament to the evolving nature of publishing, where creativity meets technology, and passion unlocks doors to countless opportunities. Let's delve into the facets of a publishing career, exploring its essence, educational requirements, essential skills, benefits, challenges, and a typical workday. What Is Publishing? Understanding the Scope of Publishing Publishing is often misconstrued as merely the production of books. In reality, it encompasses an expansive array of formats including magazines, journals, and even digital content. As Vivek points out, publishing fuels virtually every aspect of our lives, from the advertisements we encounter to the multimedia experiences we engage with daily. This multifaceted nature of publishing highlights its integral role in society—creating pathways for ideas, stories, and information to reach the world. Education History of Publishing A foundational understanding of the history of publishing is crucial for anyone aspiring to enter this field. Knowledge of how humanity began to document and share information leads to deeper insights into current publishing practices. Vivek explains that understanding publishing history can illuminate various career paths within the industry, such as design roles that focus on book covers or digital content layouts. This historical perspective not only enriches a publisher’s approach but also fosters an appreciation for the evolution of knowledge dissemination. Latest Marketing Techniques In the fast-changing landscape of publishing, mastering contemporary marketing techniques is vital. Vivek emphasizes that with the saturation of content available today, marketing serves as a bridge to connect readers with the information they seek. The importance of utilizing digital marketing strategies, social media platforms, and data analytics cannot be overstated, as these tools are essential in reaching target audiences effectively. The ability to adapt marketing practices to the digital age will set apart successful publishers from their competitors. New Avenue of Dissemination The rise of technology has opened up new avenues for publishing that go beyond traditional print. Platforms that allow for instant publication and content sharing have shifted how publishers operate. As an example, Vivek notes that it's now possible to release a manuscript online almost immediately, which contrasts sharply with past practices that involved long lead times. This evolution demands that aspiring publishers stay informed about technological advancements to remain competitive. Theoretical Knowledge While there may not be formal degrees specifically in publishing, theoretical knowledge of the field is invaluable. Understanding the principles of editing, copyright, and the intricacies of the publishing business model equips individuals for a successful career. Vivek highlights that this theoretical foundation enables professionals to navigate the complexities of publishing and make informed decisions that drive projects forward. Publishing Software Familiarity with publishing software is another essential component of a career in this field. From content management systems to graphic design tools, mastery of these technologies enhances productivity and creativity. Vivek reassures that a basic understanding of computers already provides a significant advantage. Proficiency in relevant software not only streamlines workflows but also expands the creative possibilities in the publication process. Current Affairs Having a pulse on current affairs is essential for publishing professionals. This awareness extends beyond mere news, touching on global developments across various sectors, such as environmental issues, health, and sports. By staying informed, publishers can produce timely, relevant content that resonates with audiences. Vivek's emphasis on current affairs underlines the need for a broader outlook that enriches the publishing landscape. Skills Commercial Sense Developing a commercial sense is crucial in publishing, where understanding market dynamics can dictate success. Vivek describes this skill as the ability to effectively match content with the right audience while also generating profit. Although commercial acumen is often acquired through experience rather than formal education, pursuing internships or reading about publishing practices can significantly enhance one’s understanding of this area. Nuances of Language Language proficiency goes further than just communication; it encompasses understanding the nuances that differentiate written and spoken words. Vivek elaborates that sensitivity to these subtleties is key to effective publishing. This skill not only aids in crafting content but also in appreciating diverse cultural perspectives, which is essential in today’s globalized market. Team Work The collaborative nature of publishing cannot be overstated. Vivek notes that transitioning from a competitive academic environment to a cooperative workplace can be daunting. However, cultivating teamwork skills through collaboration and assistance is vital for success. In publishing, projects often require input from multiple individuals, and success hinges on the ability to work harmoniously within teams. Adaptability With the rapid changes in the publishing landscape, adaptability is a skill that can set candidates apart. Vivek highlights the importance of being open to learning across various publishing functions, whether it's in content acquisition or distribution. Embracing flexibility fosters a wider range of opportunities and prepares professionals for a variety of roles in the industry. Design Skills Design is a critical aspect of publishing, extending beyond aesthetics to include functionality, layout, and readability. Vivek argues that understanding design principles can significantly enhance the reader’s experience and content effectiveness. As digital content continues to dominate, knowledge of design tools and trends is increasingly important for aspiring publishers. Constant Upgradation In a constantly evolving industry, the commitment to continuous learning is unparalleled. Vivek emphasizes that staying current with publishing trends, tools, and theories is essential. This drive for improvement not only helps in maintaining relevance but also positions professionals to capitalize on new opportunities as they arise. Positives Evolving Field The publishing industry is dynamic and ever-changing, making it a vibrant career field. Vivek describes publishing as a "fun industry," rich with opportunities for learning and professional growth. The constant evolution invites innovative thinkers who thrive on adaptability and creativity, making it an appealing choice for many. Growing Rapidly As knowledge sharing expands globally, publishing is experiencing rapid growth. Vivek notes the success of companies like Apple and Google as prime examples of contemporary publishing giants. This sector's vibrancy indicates a bright future, attracting those eager to marry print with digital platforms. Portable Knowledge One of the significant advantages of working in publishing is its portability. The skills and knowledge gained from the field transfer seamlessly across other professions, from journalism to web design. Vivek emphasizes that this transferability enables professionals to pivot in their careers while leveraging their publishing expertise. Respected Profession Lastly, careers in publishing hold a level of respect that opens doors in various professional environments. Vivek's firsthand experience illustrates this truth, as individuals in the publishing field are often regarded as credible voices. This respectability can enhance networking opportunities and enhance an individual’s career trajectory. Challenges No Formal Courses One of the harsh realities of the publishing industry is the lack of structured educational pathways. Vivek points out that most professionals do not initially consider careers in publishing, indicating a need for greater awareness and outreach. This challenge highlights the importance of proactive learning and seeking out resources to cultivate necessary skills. Human Resources Attracting bright minds to the publishing sector poses a significant challenge. The industry's unique nature requires professionals who may not have considered it as a viable career option. Vivek emphasizes the importance of initiatives to promote publishing as a career choice at both undergraduate and postgraduate levels, which is crucial for shaping the future workforce. Time Taking Process Publishing is a slower-paced industry compared to today’s instant gratification culture. Vivek discusses how the lengthy process of manuscript review and publication can discourage some potential entrants. However, he assures aspiring professionals that the profound satisfaction of seeing a completed project makes the time invested worthwhile. Lack of Language Skills Quality language skills remain a concern within the publishing industry. Vivek highlights that many educational systems do not provide adequate focus on language proficiency. Those who actively seek to improve their communication skills will find themselves in a unique position to stand out in a competitive marketplace. Fragmented Market Finally, the fragmented language market presents both challenges and opportunities for publishers. Vivek emphasizes that understanding the diverse language landscape in places like India necessitates informed decision-making when choosing a target market. Organizations that can navigate this fragmentation effectively position themselves for success in a variety of language categories. A Day In Publishing A Glimpse into Daily Operations Vivek shares his typical day, which includes an hour spent checking emails before transitioning into meetings with his immediate team. The structure of his workweek involves regular review sessions to oversee ongoing projects and future plans. As a CEO, his focus oscillates between daily operations and strategic planning for the organization's future. In the evenings, he winds down with a walk, reminding us of the importance of work-life balance even in a demanding industry. In conclusion, publishing is a vibrant and evolving field that balances creativity with technology. Driven by a passion for knowledge dissemination, professionals in this industry find fulfillment in overcoming challenges and seizing opportunities. As Vivek’s journey illustrates, a career in publishing can lead to rich experiences and a profound impact on society’s understanding. If you have a love for storytelling, knowledge, and innovation, consider embarking on a publishing career—one that promises to remain relevant and rewarding in an ever-connected world.

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How to get into

Publishing?

If you are want to get into Publishing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Publishing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Publishing, what education and skills you need to succeed in Publishing, and what positives and challenges you will face in Publishing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Publishing.

LifePage Career Plan

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Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Managing Director & CEO Vivek Mehra's LifePage:

[LifePage]
https://www.lifepage.in/page/vivekmehra

LifePage Career Talk on Publishing

[Career]
https://www.lifepage.in/careers/publishing

[Full Talk]
https://lifepage.app.link/20190802-0002

[Trailer]
https://www.youtube.com/watch?v=GAJohTv6p-w

(Publishing, Vivek Mehra, Sage Publications India, Managing Director & CEO, Publishers, Book Publication, Authors, Publishing House)

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