Entrepreneurship

Sriranjani Deybiswas | Director | Shree's Kitchen

What is Entrepreneurship?

There are many nuances of a Career in Entrepreneurship. Unfortunately, it is very difficult to find information about What Entrepreneurship actually is. Most pages on the internet just talk about How to get into Entrepreneurship. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Entrepreneurship from non professionals.

With 2 years & 4 months of professional experience, Director Sriranjani Deybiswas understands Entrepreneurship. Director Sriranjani Deybiswas defines Entrepreneurship as:

Entrepreneurship is the process of designing, launching, and running a new business which is often initially a small business offering a product, process, or service for sale or hire. The people who create these businesses are called entrepreneurs.

How Director Sriranjani Deybiswas got into Entrepreneurship?

After doing my BA in English Hons from Calcutta University, I did my Masters in English Hons from Rabindra Bharti University and post that I did an MBA in HR from Symbiosis, Pune. I was a communication faculty at UPES for 6 years. I started my own Tiffin service by the name Shree's Kitchen in 2016.

Director Sriranjani Deybiswas's Talk on Entrepreneurship

Exploring Entrepreneurship: A Path of Passion and Challenge Entrepreneurship is a dynamic and fulfilling career that combines innovation, leadership, and a deep understanding of market needs. As Sriranjani Deviswas illustrates through her journey, starting her own tiffin service from scratch, entrepreneurship is about recognizing opportunities and acting on them. Sriranjani’s story not only highlights the excitement of building a business but also showcases the challenges that define the entrepreneurial journey. This article will delve into various aspects of entrepreneurship, focusing on education, skills, positives, challenges, and a typical day in this exciting field. --- What Is Entrepreneurship At its core, entrepreneurship is the process of starting and managing a new business entity to generate profits from innovative ideas or services. It requires a vision, resilience, and the ability to navigate through both successes and setbacks. Sriranjani's venture into entrepreneurship began when she identified a demand for home-cooked meals among students while working as a communication faculty. This realization led her to provide tiffin services, demonstrating how entrepreneurship starts from solving a specific problem and fulfilling a need in the market. --- Education Basic Cooking One of the foundational elements in the food business is basic cooking knowledge. Being adept in the kitchen not only allows entrepreneurs to craft quality meals but also to innovate dishes that appeal to customers. Sriranjani emphasizes the importance of understanding ingredients and cooking techniques, which directly impacts the quality of the food served. This culinary expertise not only satisfies customers but also contributes significantly to the establishment’s reputation. Consumer Behaviour Understanding consumer behavior is critical for any entrepreneur, particularly in the food industry. It involves recognizing what customers value, such as meal variety or spice levels, which can significantly influence their decisions. Sriranjani learned from interactions with her customers that they preferred healthier, less spicy options. This insight helped her tailor her menu to meet customer desires, thereby enhancing customer satisfaction and loyalty. Finance A solid grasp of finance is vital for sustaining any entrepreneurial venture. Entrepreneurs need to manage daily expenses, monitor cash flow, and ensure profitability. Sriranjani highlights that meticulous record-keeping is necessary to track purchases and manage budgets effectively. This financial acumen enables her to navigate the complexities of business operations and make informed decisions regarding investments and expenditures. Food Quality & Standards Maintaining high food quality and health standards is indispensable in the food industry. Consumers today are increasingly health-conscious and expect their meals to be not only delicious but also nutritious. Sriranjani’s commitment to food quality is evident in her approach to sourcing ingredients and preparing meals, ensuring that her service stands out in a competitive market. This focus not only attracts customers but fosters trust and ongoing patronage. --- Skills Understanding Customer Demand To thrive in entrepreneurship, especially in food services, understanding customer demand is crucial. Sriranjani’s ability to listen to her students and adjust her offerings based on their preferences reflects a keen insight into consumer needs. This adaptability allows her to stay relevant and responsive in a rapidly changing marketplace, ensuring her business meets the expectations of her clientèle. Management Effective management is essential as a business grows. Initially running her operation with just a cook, Sriranjani’s role expanded as her business scaled. She now oversees a whole team, which includes cooks and delivery personnel. This shift necessitates robust management skills to coordinate tasks and maintain a harmonious workplace, ensuring that service delivery meets quality standards and timelines. Networking & PR Building a successful entrepreneurial enterprise often hinges on effective networking and public relations. Sriranjani credits her initial success to word-of-mouth referrals from satisfied customers. Cultivating strong relationships with her clientele and maintaining open communication channels allows her to enhance her business reputation and expand her customer base through positive experiences shared by others. Creativity In the restaurant business, creativity is paramount. Customers often crave novelty and variety in their meals, and Sriranjani meets this demand by continually revising her menu. Her inventive approach not only keeps the offerings fresh and exciting but also demonstrates her commitment to providing a wonderful dining experience, which is vital for attracting and retaining customers. Organisational Skills Organisational skills are the backbone of any successful business operation. As Sriranjani manages her team and coordinates daily meals for numerous clients, she must ensure that each aspect of the service runs smoothly—from meal preparation to timely delivery. This meticulousness not only enhances operational efficiency but also ensures a high level of customer satisfaction, as patrons receive their orders correctly and on time. --- Positives Self Satisfaction One of the most rewarding aspects of entrepreneurship is the intrinsic fulfillment it provides. Sriranjani finds joy in serving delicious meals to her students and appreciates their delightful feedback. This sense of purpose fuels her passion and motivates her to continue improving her services, showcasing how personal satisfaction can align with successful business outcomes. Autonomy Being your own boss brings a degree of freedom and autonomy that many professionals seek. Sriranjani enjoys the independence of making her own decisions without having to report to higher management. This control allows her to cultivate her business in a way that reflects her values and vision, enhancing her engagement and investment in the success of the venture. High Demand & Growth The food service industry is characterized by a steady demand for quality meals, especially among busy students and working professionals. By offering nutritious and appealing options, Sriranjani has tapped into a lucrative market. This growth potential not only promises profitability but also provides opportunities for expanding her services, such as catering to corporate clients. Respect & Recognition Running a business that meets the dietary needs and preferences of customers can lead to significant respect and recognition within the community. Sriranjani’s success in providing quality food has earned her admiration and loyalty from her clients, with many praising her efforts. This public appreciation generates further business and enhances her reputation as a reliable entrepreneur. --- Challenges Last Minute Cancellations Facing unpredictable elements is a common challenge in entrepreneurship. Sriranjani often deals with last-minute cancellations from students, which can lead to financial losses and operational hiccups. Such challenges require resilience and flexibility, as she must always be ready to adjust her plans according to changing circumstances, ensuring that her business remains viable. Handling Employees Managing a diverse team brings its own set of challenges, especially when unexpected issues arise. Sriranjani has learned to navigate situations where staff illnesses necessitate her to step in, whether by cooking or delivering meals herself. The ability to handle such crises is critical, underscoring the importance of leadership and problem-solving skills in maintaining smooth operations. Uncertainty The entrepreneurial journey is often marked by uncertainty, particularly in the food service industry, where seasonal variations can impact demand. Sriranjani experienced this first-hand during student holidays when her tiffin service saw a significant decline in orders. Adapting her business model to cater to different clientele, including corporate clients, has become vital in mitigating these uncertainties and ensuring steady revenue flow throughout the year. Initial Capital Investment Starting a business typically requires significant initial capital. Sriranjani invested in setting up her commercial kitchen, which demanded careful financial planning. This upfront investment is crucial for any entrepreneur, as it lays the groundwork for future success. However, it also poses risks, particularly if the business does not take off as expected, emphasizing the importance of strategic planning and financial management. --- A Day Of Entrepreneurship A typical day for Sriranjani as an entrepreneur is filled with early starts and tightly packed schedules. Rising at five in the morning, she coordinates with her team to prepare meals efficiently for her clients. From breakfast deliveries to lunchtime preparations for corporate clients, each hour is meticulously planned to ensure that everything runs on time. As she moves from overseeing meal preparations to managing deliveries, the day culminates in an evening of final meal planning and preparation for the following day. This structured yet dynamic flow reflects the fast-paced life of an entrepreneur, highlighting the commitment required to fulfill both personal and customer expectations. --- In conclusion, entrepreneurship is a multifaceted career that blends passion, creativity, and resilience. Sriranjani Deviswas's journey reflects the dynamic nature of owning a business, complete with fulfilling moments, valuable lessons, and inevitable challenges. Her experience underscores the importance of understanding your market, continual learning, and the ability to adapt in order to thrive. For those considering this career path, embracing both the rewards and challenges can lead to profound personal and professional satisfaction.

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How to get into

Entrepreneurship?

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Links for this Talk

Director Sriranjani Deybiswas's LifePage:

[LifePage]
https://www.lifepage.in/page/sriranjanideybiswas

LifePage Career Talk on Entrepreneurship

[Career]
https://www.lifepage.in/careers/entrepreneurship-39

[Full Talk]
https://lifepage.app.link/20171104-0002

[Trailer]
https://www.youtube.com/watch?v=4pSjKT1lMw0

(Entrepreneurship, Sriranjani Deybiswas, Shree's Kitchen, Business, Startup, Tiffin Service, Food Service, Food & Beverage, Packed Tiffin)

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