Home
Abroad
Plan
Philosophy
Seminar
Pages
Advisors
Testimonials
Brand Management
Gunjan Singh | Head of Marketing | Gourmet Investments Private Limited
|
What is Brand Management?
A Career in Brand Management is very intriguing. Unfortunately, it is very difficult to find information about What Brand Management actually is. Most pages on the internet just talk about How to get into Brand Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Brand Management from non professionals.
Head of Marketing Gunjan Singh invested 15 years & 6 months in Brand Management. Head of Marketing Gunjan Singh defines Brand Management as:
Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
How Head of Marketing Gunjan Singh got into Brand Management?
After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited.
Head of Marketing Gunjan Singh's Talk on Brand Management |
|
| Starts with what is: | |
| 1) | Brand Management |
| Next, it covers Education. This Talk is unique because it talks about Education in terms of things which can be learnt from books, to excel at a Career in Brand Management and not as a list of Qualifications, which one needs to get into Brand Management. Here is a list of Education items required for Brand Management: | |
| 2) | Different Sectors |
| 3) | Target Market |
| 4) | Competition |
| 5) | Marketing |
| 6) | Brand Knowledge |
| Then, the Talk focuses on the most important component that is Skills. Sills and success in Brand Management go hand in hand. One needs to get a hold of essential skills. It explains Skills needed in Brand Management with these items: | |
| 7) | Creativity |
| 8) | Discipline |
| 9) | Decision Making |
| 10) | Communication |
| 11) | Networking |
| 12) | Team Work |
| 13) | Multi Tasking |
| There are great positives of Brand Management. The Talk goes through this list of Positives of Brand Management: | |
| 14) | Challenging Profession |
| 15) | Creative Work |
| 16) | Create Brands |
| 17) | Flexibility |
| After a discussion on Positives, Challenges complete the caricature of Brand Management: | |
| 18) | Deadline Oriented |
| 19) | Competiton |
| 20) | Breaking Barriers |
| In the final section of the Talk, Gunjan Singh talks about How a day goes in a Career in: | |
| 21) | Brand Management |
Install the LifePage App to:
- (for Free) Watch Head of Marketing Gunjan Singh’s full Brand Management Career Talk
- (for ? 100 or ? $ 1.4) Do a Self Assessment on Brand Management to calculate your Dream Index, which is defined as:
According to Gunjan Singh your chances of success in Brand Management is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.
How to get into
Brand Management?
If you are want to get into Brand Management, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Brand Management
[Career]
https://www.lifepage.in/careers/brand-management
[Full Talk]
https://lifepage.app.link/20171027-0004
[Trailer]
https://www.youtube.com/watch?v=z8bdCYp-Owo
(Brand Management, Gunjan Singh, Goumet Investments Private Limited, Branding, Marketing, Brand Analysis)