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Brand Management

Head of Marketing Gunjan Singh talks about Brand Management course, what is Brand Management and other details about a Career in Brand Management.







Brand Management Career Talk

Gunjan Singh | Head of Marketing | Gourmet Investments Private Limited






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Brand Management Explained




What is Brand Management?


A Career in Brand Management is very interesting. Almost everyone seems to be talking about How to start a Career in Brand Management, while one should first develop an understanding of What is a Career in Brand Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Brand Management from non professionals.

With 15 years & 6 months of professional experience, Head of Marketing Gunjan Singh understands Brand Management. Head of Marketing Gunjan Singh describes Brand Management as:

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.





How Head of Marketing Gunjan Singh got into Brand Management?


After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited.





Head of Marketing Gunjan Singh's Talk on Brand Management



Starts with what is:
     1) Brand Management  

Next, it covers Education. This Talk is unique because it talks about Education in terms of things which can be learnt from books, to excel at a Career in Brand Management and not as a list of Qualifications, which one needs to get into Brand Management. Here is a list of Education items required for Brand Management:
     2) Different Sectors  
     3) Target Market  
     4) Competition  
     5) Marketing  
     6) Brand Knowledge  

Then, the Talk focuses on the most important component that is Skills. Anyone aspiring for Brand Management needs to understand that Skill development is crucial for success. It details these topics within Skills for Brand Management:
     7) Creativity  
     8) Discipline  
     9) Decision Making  
     10) Communication  
     11) Networking  
     12) Team Work  
     13) Multi Tasking  

There are great positives of Brand Management. The Talk discusses following Positives of Brand Management:
     14) Challenging Profession  
     15) Creative Work  
     16) Create Brands  
     17) Flexibility  

It is important that one develops a fair understanding of the Challenges of Brand Management:
     18) Deadline Oriented  
     19) Competiton  
     20) Breaking Barriers  

In the final section of the Talk, Gunjan Singh talks about How a day goes in a Career in:
     21) Brand Management  




Career Counselling 2.0


Career Counselling 2.0






Relevant Links





LifePage Career Talk on Brand Management


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/brand-management


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[Full Talk]
https://lifepage.app.link/20171027-0004


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[Trailer]
https://www.youtube.com/watch?v=z8bdCYp-Owo


(Brand Management, Gunjan Singh, Goumet Investments Private Limited, Branding, Marketing, Brand Analysis)





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