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Career in Brand Management

By Pralabh Kashyap
[ Assistant Manager | Sharekhan Limited ]




LifePage Career Talk



Career in Career-in-Brand-Management/english
Brand Management
Pralabh Kashyap
Assistant Manager | Sharekhan Limited
[ 4 years & 7 months Experience ]
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Career Talk Information




What is Brand Management?


There are many nuances of a Career in Brand Management. Internet is brimming with pages on How to get into Brand Management, while one should first understand What is a Career in Brand Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Brand Management from non professionals.

Pralabh Kashyap has 4 years & 7 months of professional experience in Brand Management. Pralabh Kashyap outlines Brand Management as:

Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results





How Pralabh Kashyap got into Brand Management?


After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager.





Pralabh Kashyap's Talk on Brand Management



Starts with what is:
     1) Brand Management  

Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Brand Management, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Brand Management. Here is a list of Education items required for Brand Management:
     2) Media Buying  
     3) Media Planning  
     4) Data Analytics  
     5) Market Research  
     6) Demographics  
     7) Designing  
     8) Budget Planning  
     9) Campaign Management  
     10) Brands  
     11) General Awareness  

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Brand Management. It explains Skills needed in Brand Management with these items:
     12) Communication  
     13) Story Telling  
     14) Creativity  
     15) Negotiation Skills  
     16) Logical Thinking  
     17) Open Mindedness  
     18) Networking  
     19) Enthusiasm  
     20) Adaptability  

Positives of Brand Management motivate one to work hard for the same. The Talk goes through this list of Positives of Brand Management:
     21) Non Monotonous Job  
     22) Brand Creation  
     23) Growth  
     24) Always Updated  
     25) Monetary Benefits  
     26) Travelling  

After a discussion on Positives, Challenges complete the caricature of Brand Management:
     27) Work Life Balance  
     28) Mental Pressure  
     29) Deadline Oriented  
     30) Sedentary Lifestyle  

In the final section of the Talk, Pralabh Kashyap talks about How a day goes in a Career in:
     31) Brand Management  




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Relevant Links





LifePage Career Talk on Brand Management


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[Career]
https://www.lifepage.in/careers/brand-management-1


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[Full Talk]
https://lifepage.app.link/20171030-0004


(Brand Management, Pralabh Kashyap, Sharekhan Limited, Brand Communication, Branding, Market Research)





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