Brand Management
Pralabh Kashyap | Assistant Manager | Sharekhan LimitedWhat is Brand Management?
You may be curious about a Career in Brand Management. Almost everyone seems to be talking about How to start a Career in Brand Management, while one should first develop an understanding of What is a Career in Brand Management. It is best to learn about Brand Management from a real professional, this is akin to getting it from the horse's mouth.
Assistant Manager Pralabh Kashyap invested 4 years & 7 months in Brand Management. Assistant Manager Pralabh Kashyap describes Brand Management as:
Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results
How Assistant Manager Pralabh Kashyap got into Brand Management?
After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager.
Assistant Manager Pralabh Kashyap's Talk on Brand Management |
|
Starts with what is: | |
1) | Brand Management |
Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Brand Management, and not merely as Qualifications needed to enter Brand Management. Here is a list of Education items required for Brand Management: | |
2) | Media Buying |
3) | Media Planning |
4) | Data Analytics |
5) | Market Research |
6) | Demographics |
7) | Designing |
8) | Budget Planning |
9) | Campaign Management |
10) | Brands |
11) | General Awareness |
Then, the Talk focuses on the most important component that is Skills. Anyone aspiring for Brand Management needs to understand that Skill development is crucial for success. It details these topics within Skills for Brand Management: | |
12) | Communication |
13) | Story Telling |
14) | Creativity |
15) | Negotiation Skills |
16) | Logical Thinking |
17) | Open Mindedness |
18) | Networking |
19) | Enthusiasm |
20) | Adaptability |
It is important to get an understanding of the Positives of Brand Management. The Talk discusses following Positives of Brand Management: | |
21) | Non Monotonous Job |
22) | Brand Creation |
23) | Growth |
24) | Always Updated |
25) | Monetary Benefits |
26) | Travelling |
Challenges define Brand Management as much as the Positives of the same: | |
27) | Work Life Balance |
28) | Mental Pressure |
29) | Deadline Oriented |
30) | Sedentary Lifestyle |
In the final section of the Talk, Pralabh Kashyap talks about How a day goes in a Career in: | |
31) | Brand Management |
Install the LifePage App to:
- (for Free) Watch Assistant Manager Pralabh Kashyap’s full Brand Management Career Talk
- (for ? 100 or ? $ 1.4) Do a Self Assessment on Brand Management to calculate your Dream Index, which is defined as:
According to Pralabh Kashyap your chances of success in Brand Management is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.
How to get into
Brand Management?
If you are want to get into Brand Management, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
Assistant Manager Pralabh Kashyap's LifePage:
[LifePage]
https://www.lifepage.in/page/pralabhkashyap
LifePage Career Talk on Brand Management
[Career]
https://www.lifepage.in/careers/brand-management-1
[Full Talk]
https://lifepage.app.link/20171030-0004
[Trailer]
https://www.youtube.com/watch?v=yMmQ0R2qCT0
(Brand Management, Pralabh Kashyap, Sharekhan Limited, Brand Communication, Branding, Market Research)
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