Brand Management

Pralabh Kashyap | Assistant Manager | Sharekhan Limited

What is Brand Management?

A Career in Brand Management is very interesting. Almost everyone seems to be talking about How to start a Career in Brand Management, while one should first develop an understanding of What is a Career in Brand Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Brand Management from non professionals.

Assistant Manager Pralabh Kashyap has 4 years & 7 months of professional experience in Brand Management. Here is how Assistant Manager Pralabh Kashyap detailed Brand Management:

Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results

How Assistant Manager Pralabh Kashyap got into Brand Management?

After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager.

Assistant Manager Pralabh Kashyap's Talk on Brand Management

The Journey of a Brand Manager: Pralab Kashyap's Insights into Brand Management In the dynamic landscape of marketing, brand management stands out as a captivating field that combines creativity, strategy, and market insight. This article delves into the journey of Pralab Kashyap, a brand management professional currently thriving in his role at Sherkhan by BNP Paribas. With a rich background that spans across significant educational credentials and hands-on experience, Pralab shares his passion for brand creation and management. The nuances of his daily responsibilities, the skills required, and the challenges faced in this profession paint a vivid picture of what it takes to succeed in brand management. What Is Brand Management? Brand management is an essential aspect of marketing that involves cultivating a brand's reputation, image, and overall positioning in the consumer's mind. As Pralab describes, it is about creating an intangible value that influences consumer decisions, making brands synonymous with specific products or services. For instance, when consumers opt for “Amul butter” or “Coke,” they demonstrate the power of brand loyalty rooted in effective brand management strategies. This field requires a constant assessment of market trends and consumer perceptions to generate brand recognition and foster customer loyalty. Education Media Buying Media buying is a critical aspect of brand management, wherein professionals purchase advertising space across various platforms such as TV, print, and digital media. Pralab emphasizes the importance of understanding traffic data and audience metrics when selecting ad placements. This knowledge informs decisions on where to allocate budget for advertisements, ensuring that campaigns reach the target demographics effectively. Media Planning Following media buying is media planning, which involves strategizing about the type and mix of media that aligns with a brand's objectives. Pralab explains that knowing the target group (TG) is essential, particularly for products in financial services, where specific age groups are more likely to engage with financial products. This process helps in selecting appropriate channels to maximize reach and impact. Data Analytics In today's digital age, data analytics has emerged as a vital component in brand management. This analytical approach allows professionals to collect and interpret data from online campaigns to address audience preferences and areas of dissatisfaction. Pralab notes that utilizing data insights can help fine-tune marketing strategies and enhance customer satisfaction. Market Research Market research is crucial in gauging a brand's current standing in the marketplace. By gathering quantitative and qualitative data, brand managers can understand consumer perceptions and make informed decisions. Pralab highlights the need for effective questionnaires and data collection methods to capture relevant insights that can drive brand positioning. Demographics A robust understanding of demographics is fundamental for any brand manager. Pralab explains that recognizing cultural nuances and regional differences can tailor marketing campaigns for various audiences. This knowledge enables professionals to craft messages that resonate deeply with localized markets, such as creating ads specific to Tamil Nadu's cultural context. Designing Although not formally taught, Pralab believes that possessing an eye for design is advantageous in brand management. Understanding design principles helps in creating visually compelling advertisements that enhance brand identity. He stresses that the visual aspects of branding can significantly impact consumer perception. Budget Planning Budget planning is essential in executing marketing campaigns effectively. Pralab outlines that brand managers must allocate resources wisely to maximize the campaign's impact while adhering to budget constraints. This financial acumen ensures that every campaign component delivers value within financial limitations. Campaign Management Campaign management encapsulates the entirety of executing a brand’s marketing strategy. Pralab asserts that this role requires multitasking abilities to manage various elements simultaneously, from negotiating media buys to analyzing campaign performance metrics. This holistic view is vital for successful brand campaigns. Brands Staying current with brand knowledge and competitor strategies is crucial for effective brand management. Pralab encourages aspiring professionals to cultivate a strong awareness of market trends and innovations that impact branding efforts. This informaton aids in distinguishing one's brand from the competition. General Awareness Having a broad general knowledge is invaluable in brand management. Pralab describes how staying informed about societal trends, consumer behavior, and cultural shifts can greatly influence branding strategies. This understanding helps in crafting campaigns that resonate with audiences and reflect their values. Skills Communication Effective communication forms the backbone of brand management. Pralab emphasizes that reading diverse subjects enhances a professional's communication skills, which are vital for conveying brand messages clearly and effectively to different audiences. Story Telling Every successful brand campaign tells a compelling story. Pralab articulates the engagement power of storytelling, which captivates audiences and makes brand messages more relatable and memorable. A well-crafted narrative can significantly enhance consumer connection to the brand. Creativity Creativity drives innovative marketing solutions. Pralab insists that creative thinking is crucial for developing unique advertising concepts that stand out in a crowded market. His experience highlights creativity as a skill necessary to bring brand visions to life. Negotiation Skills Negotiation is a pivotal skill, particularly during media buying and partnership discussions. Pralab notes that having sharp negotiation skills can lead to securing better rates and opportunities, directly impacting a brand's advertising effectiveness. Logical Thinking Balancing creativity with logical thinking is essential for effective brand management. Pralab emphasizes that professionals must apply analytical reasoning to assess campaign effectiveness while maintaining a creative edge in brand communication. Open Mindedness Open-mindedness allows brand managers to adapt to changing market dynamics easily. Pralab underscores the importance of being receptive to new ideas and approaches, which can foster innovative branding strategies and improve campaign outcomes. Networking Networking opens doors for collaboration and knowledge sharing. Pralab values the connections made within various sectors, as they often provide insights and foster partnerships that can enhance brand strategies. Enthusiasm A genuine enthusiasm for brand management can lead to innovative ideas and sustained motivation. Pralab reflects on how passion for his work fuels creativity and drives him to continually improve brand presence. Adaptability Adaptability is especially vital in today’s fast-paced marketing environment. As Pralab notes, being able to pivot strategies in response to changing trends and consumer preferences can greatly influence a brand's long-term success. Positives Non Monotonous Job One of the key advantages of brand management is its dynamic nature. Pralab enjoys the variety within his role, as each day presents new challenges and opportunities to engage with different projects and people. Brand Creation The fulfillment of seeing a brand take shape from an idea is deeply rewarding for professionals like Pralab. The tangible results of one's creative efforts provide a strong sense of achievement and purpose. Growth With the ever-evolving market landscape, there are abundant opportunities for personal and professional growth. Pralab notes that continual learning and adaptation are key components of career development in brand management. Always Updated Brand managers need to stay abreast of market trends, providing an inherent incentive to remain informed and connected. Pralab finds that keeping current with emerging trends can lead to more innovative and effective branding approaches. Monetary Benefits Successful brand management can be highly lucrative. Pralab notes that as campaigns succeed, the financial rewards typically align with performance, making it a compelling field for driven individuals. Travelling The role often necessitates travel, allowing professionals like Pralab to explore new cultures and markets. This travel aspect adds excitement and personal enrichment to the job, blending work with exploration. Challenges Work Life Balance The demands of brand management can blur personal and professional boundaries. Pralab acknowledges that the need for adaptability often requires long hours and may disrupt work-life balance. Mental Pressure Wearing multiple hats can create significant mental stress. Pralab highlights how managing creative and logical tasks simultaneously can be demanding and necessitates resilience and effective stress-management strategies. Deadline Oriented The pressure to meet strict deadlines can be daunting. Pralab points out that failing to launch campaigns on time can lead to missed opportunities and considerable financial losses. Sedentary Lifestyle Long hours in front of the computer can lead to health concerns. Pralab warns that while brand management is exciting, professionals must be mindful of their physical health by incorporating movement and activity into their routines. A Day Of Brand Management A typical day in brand management for Pralab involves a range of activities, from conducting strategic campaign planning to engaging with creative and media partners. His role requires him to balance day-to-day tasks with long-term strategic objectives, ensuring that each project remains aligned with the brand’s vision and goals. Engaging with diverse teams keeps the workflow dynamic, making his daily routine both challenging and rewarding. In conclusion, brand management is a multifaceted profession that encompasses creativity, strategy, and insight into consumer behavior. As Pralab Kashyap’s experiences demonstrate, the field offers both challenges and rewards, making it an exciting career choice for those passionate about influencing brand perceptions. The impact of effective brand management extends beyond mere marketing; it shapes consumer connections and fosters brand loyalty in an ever-changing marketplace.

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Brand Management?

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Links for this Talk

Assistant Manager Pralabh Kashyap's LifePage:

[LifePage]
https://www.lifepage.in/page/pralabhkashyap

LifePage Career Talk on Brand Management

[Career]
https://www.lifepage.in/careers/brand-management-1

[Full Talk]
https://lifepage.app.link/20171030-0004

[Trailer]
https://www.youtube.com/watch?v=yMmQ0R2qCT0

(Brand Management, Pralabh Kashyap, Sharekhan Limited, Brand Communication, Branding, Market Research)

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