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Brand Management

By Nikita Sobolev
[ Brand Manager | Zenden ]




LifePage Career Talk



Career in Career-in-Brand-Management/english
Brand Management
Nikita Sobolev
Brand Manager | Zenden
[ 5 years Experience ]
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Career Talk Information




What is Brand Management?


A Career in Brand Management is very interesting. Understanding Why one wants to choose a Career in Brand Management is phenomenally more important than figuring out How to get into Brand Management. It is best to learn about Brand Management from a real professional, this is akin to getting it from the horse's mouth.

Nikita Sobolev has worked in Brand Management for 5 years. Nikita Sobolev describes Brand Management as:

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.





How Nikita Sobolev got into Brand Management?


I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia.





Nikita Sobolev's Talk on Brand Management



Starts with what is:
     1) Brand Management  

Next, it covers Education. This Talk is unique because it talks about Education in terms of things which can be learnt from books, to excel at a Career in Brand Management and not as a list of Qualifications, which one needs to get into Brand Management. It explains Education needed in Brand Management with these items:
     2) International Economics  
     3) Marketing  
     4) Sales Techniques  
     5) Customer Behavior  
     6) Visual Merchandising  
     7) Product Lifecycle  
     8) Basic Computer Knowledge  

Then, the Talk focuses on the most important component that is Skills. Brand Management demands specific Skills which only an experienced professional can lay out. It discusses following headings for Skills in Brand Management:
     9) Communication Skills  
     10) Analytical Skills  
     11) Writing Skills  
     12) Budgeting Skills  
     13) Project Management  
     14) Leadership Skills  
     15) Problem Solving  

There are great positives of Brand Management. The Talk discusses following Positives of Brand Management:
     16) Self Fulfillment  
     17) International Exposure  
     18) Diverse Cultural Experiences  
     19) Fast-paced job  
     20) Fashion-forward Industry  

After a discussion on Positives, Challenges complete the caricature of Brand Management:
     21) Multitasking  
     22) Meeting Deadlines  
     23) Force Majeure Circumstances  

In the final section of the Talk, Nikita Sobolev talks about How a day goes in a Career in:
     24) Brand Management  




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Relevant Links





LifePage Career Talk on Brand Management


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[Career]
https://www.lifepage.in/careers/brand-management-3


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[Full Talk]
https://lifepage.app.link/20180704-0002


(Brand Management, Nikita Sobolev, Zenden, Brand Manager, Sales, Marketing, Management, Sports, Sports Industry, Branding)





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