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Brand Management
Nikita Sobolev | Brand Manager | Zenden
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What is Brand Management?
Brand Management is a great Career option. Almost everyone seems to be talking about How to start a Career in Brand Management, while one should first develop an understanding of What is a Career in Brand Management. While anyone can have an opinion on what Brand Management entails; only a real professional can really explain it.
With 5 years of professional experience, Brand Manager Nikita Sobolev understands Brand Management. Brand Manager Nikita Sobolev describes Brand Management as:
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
How Brand Manager Nikita Sobolev got into Brand Management?
I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia.
Brand Manager Nikita Sobolev's Talk on Brand Management |
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| Starts with what is: | |
| 1) | Brand Management |
| Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Brand Management, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Brand Management. It details these topics within Education for Brand Management: | |
| 2) | International Economics |
| 3) | Marketing |
| 4) | Sales Techniques |
| 5) | Customer Behavior |
| 6) | Visual Merchandising |
| 7) | Product Lifecycle |
| 8) | Basic Computer Knowledge |
| Then, the Talk focuses on the most important component that is Skills. Brand Management demands specific Skills which only an experienced professional can lay out. It defines Skills in terms of following items for Brand Management: | |
| 9) | Communication Skills |
| 10) | Analytical Skills |
| 11) | Writing Skills |
| 12) | Budgeting Skills |
| 13) | Project Management |
| 14) | Leadership Skills |
| 15) | Problem Solving |
| Positives of Brand Management are quite interesting. The Talk discusses following Positives of Brand Management: | |
| 16) | Self Fulfillment |
| 17) | International Exposure |
| 18) | Diverse Cultural Experiences |
| 19) | Fast-paced job |
| 20) | Fashion-forward Industry |
| After a discussion on Positives, Challenges complete the caricature of Brand Management: | |
| 21) | Multitasking |
| 22) | Meeting Deadlines |
| 23) | Force Majeure Circumstances |
| In the final section of the Talk, Nikita Sobolev talks about How a day goes in a Career in: | |
| 24) | Brand Management |
Install the LifePage App to:
- (for Free) Watch Brand Manager Nikita Sobolev’s full Brand Management Career Talk
- (for ? 100 or ? $ 1.4) Do a Self Assessment on Brand Management to calculate your Dream Index, which is defined as:
According to Nikita Sobolev your chances of success in Brand Management is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.
How to get into
Brand Management?
If you are want to get into Brand Management, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Brand Management is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Brand Management, what education and skills you need to succeed in Brand Management, and what positives and challenges you will face in Brand Management.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Brand Management.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Brand Management
[Career]
https://www.lifepage.in/careers/brand-management-3
[Full Talk]
https://lifepage.app.link/20180704-0002
[Trailer]
https://www.youtube.com/watch?v=mCC5vxrML_A
(Brand Management, Nikita Sobolev, Zenden, Brand Manager, Sales, Marketing, Management, Sports, Sports Industry, Branding)