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Career in Advertising

By Ramesh Sapru
[ Creative Strategist | Various Creative Assignments ]




LifePage Career Talk







Install the LifePage App to:


  1. (for Free) Watch Ramesh Sapru’s full Career Talk on Advertising

  2. (for ₹ 100) Do a Self Assessment on Advertising to calculate your Dream Index, which is defined as:

    According to Ramesh Sapru your chances of success in Advertising is __%

  3. Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

Career Counselling 2.0




Career Counselling 2.0


Career Counselling 2.0






Career Talk Information




What is Advertising?


There are many nuances of a Career in Advertising. One should first understand What a Career in Advertising entails before investing time and effort to figure out How to start a Career in Advertising. The most authoritative source of information on Advertising is someone with real experience in it.

Ramesh Sapru has 35 years & 3 months of professional experience in Advertising. Ramesh Sapru describes Advertising as:

Advertising is how you communicate value of a product to the end user.





How Ramesh Sapru got into Advertising?


After completing B A from DAV, PGDBA from Board of Technical Education, Delhi and Ad Man Diploma from Mumbai, I started Advertising in 1983 in Mumbai as a copywriter.





Ramesh Sapru's Talk on Advertising



Starts with what is:
     1) Advertising  

Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter Advertising, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at Advertising. It defines Education in terms of following items for Advertising:
     2) Classic and Contemporary Literature   
     3) General Awareness  
     4) Marketing  
     5) Software Tools  
     6) Industry Knowledge  

Then, the Talk focuses on the most important component that is Skills. 90% success in Advertising depends on Skills. It is crucial to understand these. It discusses following headings for Skills in Advertising:
     7) Creative Writing   
     8) Empathy  
     9) Language Skills  
     10) Communication  
     11) SWOT  

Advertising has an interesting list of Positives. These are the Positives of Advertising:
     12) Monetary Potential   
     13) Diversity in Specialization  
     14) Chisels Creative Skills   
     15) Flexi Timings  
     16) Increased Visibility  
     17) Help Decision Management  

Challenges define Advertising as much as the Positives of the same:
     18) Scarcity of Skilled Manpower  
     19) Innate Pre Qualifications  
     20) Plagiarism  
     21) Market Research  
     22) Moral Judgements  

In the final section of the Talk, Ramesh Sapru talks about How a day goes in a Career in:
     23) Advertisement  




Career Counselling 2.0


Career Counselling 2.0






Relevant Links







LifePage Career Talk on Advertising


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/advertising


Career Counselling 2.0
[Full Talk]
https://lifepage.app.link/20161208-0001


Career Counselling 2.0
[Trailer]
https://www.youtube.com/watch?v=uAxQi_-hbf4


(Advertising, Ramesh Sapru, Various Creative Assignments, Branding, Marketing, Business Management, Promotion, Digital Marketing, Fine Arts)





Career Counseling 2.0

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LifePage has made a science of Career Counseling. Its awareness focussed approach is much more practical and action-oriented rather than absolutely any other Career platform. I suggest you learn more about them on: https://www.lifepage.in







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