Career Counselling 2.0 HomeHomeCareer Counselling 2.0 PlanPlanCareer Counselling 2.0 | TalksTalksCareer Counselling 2.0 PhilosophyPhilosophyCareer Counselling 2.0 SeminarSeminarCareer Counselling 2.0 PagesPagesCareer Counselling 2.0 AdvisorsAdvisorsCareer Counselling 2.0 TestimonialsTestimonials

Advertising

Creative Strategist Ramesh Sapru talks about Advertising course, what is Advertising and other details about a Career in Advertising.







Advertising Career Talk

Ramesh Sapru | Creative Strategist | Various Creative Assignments






Install the LifePage App to:


  1. (for Free) Watch Creative Strategist Ramesh Sapru’s full Advertising Career Talk

  2. (for ₹ 100 or ₹ $ 1.4) Do a Self Assessment on Advertising to calculate your Dream Index, which is defined as:

    According to Ramesh Sapru your chances of success in Advertising is __%

  3. Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

Career Counselling 2.0




Career Counselling 2.0


Career Counselling 2.0






Advertising Explained




What is Advertising?


A Career in Advertising is very intriguing. Almost everyone seems to be talking about How to start a Career in Advertising, while one should first develop an understanding of What is a Career in Advertising. While anyone can have an opinion on what Advertising entails; only a real professional can really explain it.

Creative Strategist Ramesh Sapru has worked in Advertising for 35 years & 3 months. Creative Strategist Ramesh Sapru describes Advertising as:

Advertising is how you communicate value of a product to the end user.





How Creative Strategist Ramesh Sapru got into Advertising?


After completing B A from DAV, PGDBA from Board of Technical Education, Delhi and Ad Man Diploma from Mumbai, I started Advertising in 1983 in Mumbai as a copywriter.





Creative Strategist Ramesh Sapru's Talk on Advertising



Starts with what is:
     1) Advertising  

Next, it covers Education. We all know that only 10% of what is taught in Advertising is actually used in real life. The Education section of the Talk clearly explained what is the 10% needed in Advertising. It explains Education needed in Advertising with these items:
     2) Classic and Contemporary Literature   
     3) General Awareness  
     4) Marketing  
     5) Software Tools  
     6) Industry Knowledge  

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Advertising. It explains Skills needed in Advertising with these items:
     7) Creative Writing   
     8) Empathy  
     9) Language Skills  
     10) Communication  
     11) SWOT  

Positives of Advertising motivate one to work hard for the same. This Talk defines Positives in terms of following items for Advertising:
     12) Monetary Potential   
     13) Diversity in Specialization  
     14) Chisels Creative Skills   
     15) Flexi Timings  
     16) Increased Visibility  
     17) Help Decision Management  

There are a few Challenges in Advertising which one needs to be cognizant of:
     18) Scarcity of Skilled Manpower  
     19) Innate Pre Qualifications  
     20) Plagiarism  
     21) Market Research  
     22) Moral Judgements  

In the final section of the Talk, Ramesh Sapru talks about How a day goes in a Career in:
     23) Advertisement  




Career Counselling 2.0


Career Counselling 2.0






Relevant Links




Creative Strategist Ramesh Sapru's LifePage:


Career Counselling 2.0
[LifePage]
https://www.lifepage.in/page/rameshsapru






LifePage Career Talk on Advertising


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/advertising


Career Counselling 2.0
[Full Talk]
https://lifepage.app.link/20161208-0001


Career Counselling 2.0
[Trailer]
https://www.youtube.com/watch?v=uAxQi_-hbf4


(Advertising, Ramesh Sapru, Various Creative Assignments, Branding, Marketing, Business Management, Promotion, Digital Marketing, Fine Arts)





Career Counseling 2.0

LifePage has the most comprehensive Career List.

LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0

I think LifePage is doing an amazing job of connecting real professionals with Career seekers. It is truly an amazing innovation in the area of Career Counseling. You can learn more about LifePage on: https://www.lifepage.in







Similar Talks



Career in Audio Branding
Audio Branding
Vineet KKN Panchhi
Founder & Creative Director | Jingles India
[ 10 years & 2 months Experience ]

Audio Branding is the larger part of branding portfolio like companies have logos, audio signature for instance jingles, caller tunes etc. These are all part of Audio Branding. Audio Branding (in addition) involves using music, voices, a great copy or script, and bringing all this together to create an ad, mnemonic or telephone tune.

"I started as a Chef and then went into advertising, operations and marketing but finally, I choose to go into music and currently, I am running Audio Branding Company with the name Jingles India."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Branding
Branding
Abhik Choudhury
CEO | North Star Consultancy
[ 9 years & 8 months Experience ]

Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.

"After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC's and headed a digital marketing company. I am working as CEO of North Star Consultancy."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Brand Management
Brand Management
Gunjan Singh
Head of Marketing | Gourmet Investments Private Limited
[ 15 years & 6 months Experience ]

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.

"After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Brand Management
Brand Management
Pralabh Kashyap
Assistant Manager | Sharekhan Limited
[ 4 years & 7 months Experience ]

Brand Management is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results

"After completing my education, I started my career with India News & News X as a Management Trainee in Media Sales department. After that in 2013, I joined DDB Mudra Group. Since 2017, I am working with ShareKhan Limited as an Assistant Manager."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Brand Management
Brand Management
Smriti Ahuja
Founder | Blue Letter
[ 2 years & 1 month Experience ]

Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.

"After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Customer Journey Designing
Customer Journey Designing
Gagan Khanna
Founder, Designer, Mentor | Designsteps Creative Academy LLP, Dehradun
[ 0 years Experience ]

Customer journey is the complete sum of expressions that a customer goes through when interacting with a business. It's used for understanding and addressing customer needs and pain points.

"Though my professional journey started as product designer, my horizons expanded much with exposure to various business formats. I was keen to learn all related aspects of a business which bring the product to its end user. Occasionally, I took up such projects in the industry which would expose me to those connected aspects. With new knowledge and core expertise in universal design skills, my work expanded gradually into complete Customer Journey."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Advertisement Sales
Advertisement Sales
Astha Jhaldiyal
Assistant Manager - Sales | Zee Entertainment Ltd
[ 5 years & 1 month Experience ]

An advertising sales agent, sometimes referred to as an advertising executive, is someone who sells advertising space to businesses and individuals. They work in a range of industries, including advertising agencies, radio, television and internet publishing.

"After completing my Schooling from Amity, Noida, I did my Graduation from Gargi College. I then did MBA in Marketing and Sales from Amity University. I was working as an Assistant Manager Sales in Zee Entertainment Ltd."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0



Career in Brand Management
Brand Management
Nikita Sobolev
Brand Manager | Zenden
[ 5 years Experience ]

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.

"I studied International Relations in Moscow University of Humanity. I worked at Volvo Cars, Russia as a Project Manager and got promoted to Project Leader. I then joined Yamaha Motor Corporation where I worked in Sales Department for more than 4 years. I worked as a category manager, commercial manager and brand manager at Adidas Russia. I am brand manager at Zenden, Russia."


Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0 Career Counselling 2.0





[Install the LifePage App to access all Talks]


Career Counselling 2.0


Career Counselling 2.0






 


 
[ Site Visits ]

Career Counselling 2.0