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Branding

CEO Abhik Choudhury talks about Branding course, what is Branding and other details about a Career in Branding.







Branding Career Talk

Abhik Choudhury | CEO | North Star Consultancy






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Career Counselling 2.0




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Branding Explained




What is Branding?


You may be curious about a Career in Branding. Unfortunately, it is very difficult to find information about What Branding actually is. Most pages on the internet just talk about How to get into Branding. It is best to learn about Branding from a real professional, this is akin to getting it from the horse's mouth.

CEO Abhik Choudhury has 9 years & 8 months of professional experience in Branding. Here is how CEO Abhik Choudhury detailed Branding:

Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.





How CEO Abhik Choudhury got into Branding?


After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC's and headed a digital marketing company. I am working as CEO of North Star Consultancy.





CEO Abhik Choudhury's Talk on Branding



Starts with what is:
     1) Branding  

Next, it covers Education. This Talk is unique because it talks about Education in terms of things which can be learnt from books, to excel at a Career in Branding and not as a list of Qualifications, which one needs to get into Branding. It discusses following headings for Education in Branding:
     2) Marketing  
     3) Branding  
     4) Digital Media  
     5) Consumer Insight  
     6) Insight Mining  
     7) Design  

Then, the Talk focuses on the most important component that is Skills. 90% success in Branding depends on Skills. It is crucial to understand these. It details these topics within Skills for Branding:
     8) Observation  
     9) Strategic Thinking  
     10) Creativity  
     11) Versatile  

There are great positives of Branding. This Talk explains these Positives of Branding:
     12) New Challenge Everyday  
     13) Working with Company Heads  
     14) Networking  
     15) Growth Opportunities  

Challenges define Branding as much as the Positives of the same:
     16) Work Life Balance  
     17) Slow Rise  
     18) On Your Toes Profession  

In the final section of the Talk, Abhik Choudhury talks about How a day goes in a Career in:
     19) Brands  




Career Counselling 2.0


Career Counselling 2.0






Relevant Links







LifePage Career Talk on Branding


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/branding


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[Full Talk]
https://lifepage.app.link/20170818-0012


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[Trailer]
https://www.youtube.com/watch?v=vYjySQ4vGyg


(Branding, Abhik Choudhury, North Star Consultancy, Marking, Advertising, Branding Consultancy, Brand Management)





Career Counseling 2.0

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