Mall Management

Devika Singh Tiwari | Marketing Manager | Pioneer Property Zone

What is Mall Management?

There are many nuances of a Career in Mall Management. One should first understand What a Career in Mall Management entails before investing time and effort to figure out How to start a Career in Mall Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Mall Management from non professionals.

With 4 years of professional experience, Marketing Manager Devika Singh Tiwari understands Mall Management. According to Marketing Manager Devika Singh Tiwari, Mall Management is:

Mall management is defined as an overall operation and maintenance of the entire building infrastructure, including the services and utilities, ensuring that they are used in a way that are consistent with the purpose for which it was acquired.

How Marketing Manager Devika Singh Tiwari got into Mall Management?

I was born and brought up in Rewa, Madhya Pradesh. After completing my schooling in Rewa, I went to Bhopal for further studies where I did my BA and then to Delhi for my Post Graduation. I have been working in this field since last 6 years with various brands. I am working with Pioneer Property Zone at Pacific Mall Dehradun since 2016.

Marketing Manager Devika Singh Tiwari's Talk on Mall Management

The Journey of a Mall Manager: Devika Singh Tiwari on Navigating Marketing and Management Devika Singh Tiwari’s career in mall management and marketing is a vivid illustration of navigating the vibrant world of retail space. With six years of dedicated experience, Devika brings insights about the constantly evolving landscape of mall marketing. This article delves into her educational background, essential skills for success, the positives and challenges of the career, and a glimpse into a typical day in her life. What Is Mall Management? Mall management involves overseeing the operations, marketing, and overall experience within a shopping mall. This role is integral to creating value for both customers and tenants, ensuring that brands reach their target audiences effectively. Devika highlights that mall management is not merely about maintaining the physical space but is deeply intertwined with strategic marketing initiatives, brand awareness, and customer engagement. Successful mall management enhances foot traffic, drives sales, and fosters a community feel within the consumer space. Education Marketing Devika emphasizes that a strong foundation in marketing is critical for anyone aspiring to enter the field of mall management. She notes that while practical experience is invaluable, understanding the theoretical principles of marketing lays the groundwork for success. Building this knowledge allows professionals to devise marketing campaigns that resonate with a diverse audience and create lasting impressions. Technology In today's digital age, technology is paramount in mall marketing. Devika points out that incorporating technology into marketing strategies—be it through social media promotions or innovative in-mall experiences—is essential for engaging customers. She underscores the necessity of staying abreast of technological advancements that can enhance marketing efforts and customer interactions. Brand Awareness Understanding how to cultivate brand awareness is another crucial aspect that Devika highlights. Knowledge derived from management studies aids professionals in learning about brand building, yet she stresses the importance of being proactive in researching current trends and innovations in the retail and fashion industries. This ongoing study enriches one's ability to connect with customers meaningfully. Planning & Strategy Devika emphasizes that effective planning and strategy development are vital for executing successful marketing campaigns and events. Her experience shows that one must analyze various factors, such as timing and audience demographics, to ensure that events and promotions garner maximum engagement and interest from shoppers. Time Management Time management stands out as a critical skill in mall management. As Devika notes, understanding the various contexts in which events occur—like holiday scheduling or school exam periods—enables marketers to target their engagements effectively. Well-timed promotions can significantly impact customer turnout and overall success. Business Development In her experience, Devika views business development as interlinked with marketing efforts. She explains that nurturing relationships with both internal tenants and external brands is essential in facilitating effective collaborations and promotional activities within the mall. Understanding this dual aspect of business development can help maximize marketing potential. Skills Creativity Creativity is a cornerstone skill emphasized by Devika throughout her career. She believes that consistently delivering innovative campaigns or experiences can set a mall apart in a competitive market. As customer preferences evolve, thinking outside the box becomes indispensable in capturing attention and enhancing customer experiences. Basic Computers A solid grasp of computer skills is fundamental in the marketing field, particularly in mall management. Devika notes that proficiency in software programs, such as Excel for data analysis and PowerPoint for presentations, is crucial for effectively communicating ideas and strategies to stakeholders. Communication Devika identifies communication as essential within her role. Whether engaging with internal brand partners or the shopping public, clear and effective communication can make all the difference in relaying promotions and ensuring smooth operations. Regular interaction with media is also vital in promoting events and increasing visibility. Team Management Team management is another integral skill for a mall manager. Devika reveals that successful operations hinge on effectively coordinating various teams, encompassing marketing, maintenance, and event management. Assembling a cohesive team allows for smoother processes and a more enjoyable customer experience. Patience Patience is a virtue that Devika has grown to appreciate in her work. Working in a dynamic environment often requires handling unexpected challenges and making decisions with a careful, well-thought-out approach to avoid miscommunication or missteps. Positives Good Environment Devika enjoys the vibrant atmosphere of her working environment, which allows for continuous interaction and inspiration. The ability to immerse herself in the mall environment has fueled her passion for her role in enhancing customer experiences. Meeting New People One of the highlights of Devika's career is the opportunity to meet a diverse range of individuals every day. This constant interaction ignites her creativity and inspires innovative approaches to marketing strategies, keeping her work dynamic and fulfilling. Updated With Trends As a mall manager, Devika has early access to emerging trends. This insider knowledge enables her to stay ahead of the curve and be the first to respond to evolving customer preferences, which helps in tailoring mall events and promotions effectively. Challenges Long Working Hours Devika notes that one of the most significant challenges she faces is the demanding hours typical in the retail sector. With events often taking place during weekends and holidays, she finds herself working when many others are enjoying their time off, which can lead to personal sacrifices. Balancing Masses Another challenge lies in the necessity of catering to a broad audience. Devika explains the difficulty in meeting the diverse needs and preferences of shoppers while maintaining the operational effectiveness of the mall. She acknowledges that this pressure requires careful planning and adaptability in communication to ensure inclusivity. A Day Of Mall Management Devika starts her day later than most, rising around 8 AM, and arriving at the mall by 9:30 AM. Once at work, her first task involves catching up on emails, which she finds critical for staying connected with partners and internal teams. She then inspects the mall to ensure that ongoing events and operational aspects are running smoothly and efficiently. Throughout her day, Devika engages with various individuals seeking to set up business operations within the mall, tackling queries and fostering relationships that bolster brand presence. Evening hours may see her coordinating event execution, often extending her working hours into the night. Once her day concludes, she feels satisfied yet eager to recharge for another engaging day ahead. Devika's insight into mall management showcases not only the complexity of the role but also its potential for creative and impactful work. Through her passion and dedication, she exemplifies the significance of this profession in our consumer-driven society. By fostering connections within the community and understanding the pulse of the market, mall managers like her play an essential role in the retail landscape, creating enjoyable and enriching shopping experiences for all.

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How to get into

Mall Management?

If you are want to get into Mall Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Mall Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Mall Management, what education and skills you need to succeed in Mall Management, and what positives and challenges you will face in Mall Management.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Marketing Manager Devika Singh Tiwari's LifePage:

[LifePage]
https://www.lifepage.in/page/devikasinghtiwari

LifePage Career Talk on Mall Management

[Career]
https://www.lifepage.in/careers/mall-management

[Full Talk]
https://lifepage.app.link/20171010-0005

[Trailer]
https://www.youtube.com/watch?v=Y7O0qVayd9Q

(Mall Management, Devika Singh Tiwari, Pioneer Property Zone, Mall Management, Asset Management, Retail Marketing, Mall Marketing, Management, Marketing)

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