Makeup Artistry
Paula Ciana Patal | Makeup Artist | Team Maquillage DavaoWhat is Makeup Artistry?
There are many nuances of a Career in Makeup Artistry. Internet is brimming with pages on How to get into Makeup Artistry, while one should first understand What is a Career in Makeup Artistry. It is best to learn about Makeup Artistry from a real professional, this is akin to getting it from the horse's mouth.
With 3 years of professional experience, Makeup Artist Paula Ciana Patal understands Makeup Artistry. Makeup Artist Paula Ciana Patal describes Makeup Artistry as:
A makeup artist is an artist whose medium is the human body, applying makeup and prosthetics on others for theatrical, television, film, fashion, magazines and other similar productions including all aspects of the modeling industry.
How Makeup Artist Paula Ciana Patal got into Makeup Artistry?
I decided to pursue my passion in Makeup Artistry after finishing my Bachelors degree in Nursing. A few years ago I started making makeup tutorials for YouTube and Facebook. In 2015, I won Beauty Bound Asia, an online competition sponsored by Procter & Gamble in the Philippines. This gave me a formal entry into the beauty and makeup industry. Currently, I am an in-house makeup artist for fashion shows and events for one of the biggest retail store in the Philippines.
Makeup Artist Paula Ciana Patal's Talk on Makeup Artistry |
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Unveiling the World of Makeup Artistry: An Insider's Perspective Makeup artistry is a captivating field that beautifully marries creativity with the art of enhancing natural beauty. Shana Patal, a professional makeup artist and registered nurse from the Philippines, shares her insights and experiences in this dynamic profession. With a background in nursing, she took an unconventional path by exploring her passion for makeup, transforming her love for artistry into a successful career. This article will delve into what makeup artistry involves, the essential educational aspects, required skills, positives and challenges of the profession, and a glimpse into a typical day in the life of a makeup artist. What Is Makeup Artistry? Makeup artistry is defined as the craft of applying makeup to enhance or modify a person's appearance. It involves not just aesthetic improvement but also instills confidence in clients, allowing them to feel beautiful in their own skin. Shana explains that a makeup artist helps elevate their client's self-esteem by enhancing their natural beauty, whether for special occasions like weddings or elaborate fashion shows. This art form is deeply personal; each application is customized based on individual features and skin types, making it an intimate experience between the artist and their client. Education in Makeup Artistry A foundational aspect of makeup artistry involves mastering various skin types: normal, dry, oily, and combination. Knowing how to assess and accommodate these skin types ensures that the makeup lays smoothly and lasts throughout the day. As Shana notes, understanding skin is crucial because it helps artists select appropriate products and techniques. For example, using a hydrating primer for dry skin can create a flawless base, whereas a mattifying primer is essential for oily skin. Another vital educational component is understanding face structure and features. Different facial shapes require distinct approaches for makeup application. Shana emphasizes that even though certain face shapes are considered ideal, every individual possesses unique attributes that can be enhanced through artistry. A simple adjustment, such as altering eyebrow shape, can dramatically change a person’s appearance, highlighting the importance of tailored makeup application. Artists must also learn fundamental application techniques, from moisturizing and priming to foundation application and contouring. Shana suggests that learning these basic steps paves the way for more complex applications. Once proficient, artists should evolve their skills to include advanced techniques, allowing for versatility in styles, from everyday looks to extravagant themes. This adaptability is key to catering to diverse client needs and trends. Familiarity with a wide range of products is crucial in this industry. Shana advises that makeup artists start with reliable entry-level products and gradually invest in higher-end options as they gain experience. This knowledge not only influences the quality of work but also allows artists to make informed recommendations to their clients, ensuring their best interests are met. Staying updated with trends and techniques is essential for any successful makeup artist. Shana highlights the role of social media platforms like Instagram and YouTube in this continuous education, where artists can find inspiration and tutorials on the latest styles. Participating in various beauty events and visiting stores allows artists to physically test products, which is invaluable in this fast-paced industry. Skills Required in Makeup Artistry At the core of makeup artistry lies creativity. Shana shares that makeup artists are essentially artists, with the human face as their canvas. She reflects on her personal journey of transforming basic materials into elaborate looks through special effects makeup on her YouTube channel, exemplifying that creativity knows no bounds in this profession. Excellent time management skills are crucial, especially when juggling multiple clients and bookings in a day. For instance, Shana outlines her rigorous schedule on wedding days, emphasizing the need to allocate specific time slots for makeup application to avoid overwhelming herself without sacrificing quality. Efficiently managing her time helps her deliver exceptional service while maintaining a positive reputation. Interpersonal skills are equally important, as makeup artists must build rapport with clients from diverse backgrounds. Shana points out that instilling confidence is a significant part of her job, turning initial insecurities into empowerment through makeup transformation. This personal touch elevates client experiences and encourages repeat business. Efficient marketing is essential for freelancers like Shana, who relies on social media to showcase her talents and attract new clients. Simple yet effective strategies, such as before-and-after photos, showcase her skills visually, helping to cultivate a strong online presence. Lastly, ongoing practice is paramount in honing one's skills. Shana illustrates that frequent engagement with different clients allows her to refine her techniques continuously, adapt to various needs, and establish her unique style within the industry. Positives of Being a Makeup Artist One of the most fulfilling aspects of being a makeup artist is empowering women. Shana’s experiences demonstrate how transformative makeup can be for her clients' confidence and self-image. By helping clients embrace their beauty while addressing their insecurities, she transforms her work into a powerful vehicle for self-acceptance. Freelance makeup artistry offers a flexible schedule, allowing professionals to prioritize their personal lives without corporate constraints. Shana appreciates this aspect as it helps her balance family time with her passion for artistry, bringing a sense of fulfillment in her personal life. Establishing a solid reputation in makeup artistry can lead to exciting brand collaborations. Shana shares that she partners with local and international brands, receiving products for personal use and client application. This not only enhances her toolkit but allows her to stay ahead in the beauty market without incurring extra costs. Travel is another appealing benefit of Shana's career, as her work has taken her to different countries and destinations for events. Such opportunities allow her to broaden her horizons while fulfilling her passion, making her job feel less like work and more like an adventure. Challenges in Makeup Artistry On the flip side, instability can pose a significant challenge for makeup artists, especially freelancers. Shana notes that while some days may be packed with clients, others can feel empty. Weathering these fluctuations requires resilience and capitalizing on opportunities when they arise. Ensuring client satisfaction can also be demanding; while most clients leave happy, not every artist can please every individual. Shana emphasizes that maintaining a positive attitude and building a confident rapport can mitigate dissatisfaction, ultimately contributing to long-lasting client relationships. In a highly competitive industry, building a reputation demands time, skill, and persistence. Differentiating oneself through high-quality work and integrity is essential, as is staying relevant amidst emerging talent. Lastly, expanding one's network is vital for continued success in makeup artistry. Shana highlights the importance of timely communication and follow-ups with clients to foster loyalty and growth in her professional circles. A Day In The Life of a Makeup Artist A day in Shana's life varies significantly depending on the schedule. For instance, on wedding days, she wakes up early to prepare her kit and set up her workspace. After arriving at the venue, she meticulously applies makeup, ensuring her bride looks perfect for the big day, often staying to provide touch-ups and adjustments throughout the event. Another day might see her rushing through fashion shows, where she applies makeup to several models in rapid succession, highlighting her adaptability and skill under pressure. Every day presents new challenges and learning experiences, making the role of a makeup artist both dynamic and rewarding. Each interaction with clients and every application contributes to her growth as an artist, ensuring that no two days are ever the same. In conclusion, makeup artistry is more than just a profession; it is a unique blend of creativity, skill, and a passion for empowering clients. The journey of a makeup artist, as experienced by Shana Patal, is filled with both challenges and rewarding moments. As one navigates this vibrant industry, the key lies in embracing continuous learning, building connections, and celebrating the beauty in diversity. For those considering a career in makeup artistry, there lies an exciting future—where artistry meets confidence, and every face tells a story. | |
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How to get into
Makeup Artistry?
If you are want to get into Makeup Artistry, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Makeup Artistry is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Makeup Artistry, what education and skills you need to succeed in Makeup Artistry, and what positives and challenges you will face in Makeup Artistry.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Makeup Artistry.
LifePage Career Plan
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Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Makeup Artistry

[Career]
https://www.lifepage.in/careers/makeup-artistry-9

[Full Talk]
https://lifepage.app.link/20180425-0004

[Trailer]
https://www.youtube.com/watch?v=e47wlsAYD2o
(Makeup Artistry, Paula Ciana Patal, Team Maquillage Davao, Beauty, Makeup, Styling, Makeup Artist)
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Gayatri Dewan
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