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Public Relations

By Asmita Kaushik
[ Head - Business Operations | Conceptree ]




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Career Talk Information




What is Public Relations?


You may be curious about a Career in Public Relations. Internet is brimming with pages on How to get into Public Relations, while one should first understand What is a Career in Public Relations. The most authoritative source of information on Public Relations is someone with real experience in it.

Asmita Kaushik is an experienced professional with 4 years in Public Relations. Asmita Kaushik describes Public Relations as:

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.





How Asmita Kaushik got into Public Relations?


After graduating in Journalism & Mass Communication, I went on to do masters in Journalism & Mass Communication. I have a certification in English from British Council of India. I worked at Weber Shandwick for some time before deciding to move back to Dehradun. I joined Conceptree in 2015 and have been working there since then. I am Head of Business Operations at Conceptree.





Asmita Kaushik's Talk on Public Relations



Starts with what is:
     1) Public Relations  

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at Public Relations, and not merely as Qualifications needed to enter Public Relations. It defines Education in terms of following items for Public Relations:
     2) Public Relations  
     3) Journalism  
     4) News Writing  
     5) Marketing & Advertising  
     6) Photography  

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Public Relations. It discusses following headings for Skills in Public Relations:
     7) Confidence  
     8) Communication Skills  
     9) Writing Skills  
     10) Right Analysis of Client's Needs  
     11) Right Positioning of News  
     12) Budgeting  

Positives of Public Relations motivate one to work hard for the same. The Talk discusses following Positives of Public Relations:
     13) Constant Learning  
     14) Networking & Exploring  
     15) Monetary Potential  

Challenges define Public Relations as much as the Positives of the same:
     16) 24*7 Availability  
     17) Meeting Client Expectations  
     18) Unethical Practices  

In the final section of the Talk, Asmita Kaushik talks about How a day goes in a Career in:
     19) Public Relations  




Career Counselling 2.0


Career Counselling 2.0






Relevant Links







LifePage Career Talk on Public Relations


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[Career]
https://www.lifepage.in/careers/public-relations-1


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[Full Talk]
https://lifepage.app.link/20190222-0004


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[Trailer]
https://www.youtube.com/watch?v=4kEeyzg8asE


(Public Relations, Asmita Kaushik, Conceptree, Head, Business Operations, News, Branding)





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