Public Relations
Asmita Kaushik | Head - Business Operations | ConceptreeWhat is Public Relations?
Public Relations is a great Career option. One should first understand What a Career in Public Relations entails before investing time and effort to figure out How to start a Career in Public Relations. It is best to learn about Public Relations from a real professional, this is akin to getting it from the horse's mouth.
Head - Business Operations Asmita Kaushik has worked in Public Relations for 4 years. According to Head - Business Operations Asmita Kaushik, Public Relations is:
Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
How Head - Business Operations Asmita Kaushik got into Public Relations?
After graduating in Journalism & Mass Communication, I went on to do masters in Journalism & Mass Communication. I have a certification in English from British Council of India. I worked at Weber Shandwick for some time before deciding to move back to Dehradun. I joined Conceptree in 2015 and have been working there since then. I am Head of Business Operations at Conceptree.
Head - Business Operations Asmita Kaushik's Talk on Public Relations |
|
Starts with what is: | |
1) | Public Relations |
Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Public Relations, and not as Qualifications needed to enter Public Relations. It defines Education in terms of following items for Public Relations: | |
2) | Public Relations |
3) | Journalism |
4) | News Writing |
5) | Marketing & Advertising |
6) | Photography |
Then, the Talk focuses on the most important component that is Skills. Public Relations demands specific Skills which only an experienced professional can lay out. It details these topics within Skills for Public Relations: | |
7) | Confidence |
8) | Communication Skills |
9) | Writing Skills |
10) | Right Analysis of Client's Needs |
11) | Right Positioning of News |
12) | Budgeting |
There are great positives of Public Relations. This Talk defines Positives in terms of following items for Public Relations: | |
13) | Constant Learning |
14) | Networking & Exploring |
15) | Monetary Potential |
Challenges define Public Relations as much as the Positives of the same: | |
16) | 24*7 Availability |
17) | Meeting Client Expectations |
18) | Unethical Practices |
In the final section of the Talk, Asmita Kaushik talks about How a day goes in a Career in: | |
19) | Public Relations |
Install the LifePage App to:
- (for Free) Watch Head - Business Operations Asmita Kaushik’s full Public Relations Career Talk
- (for ? 100 or ? $ 1.4) Do a Self Assessment on Public Relations to calculate your Dream Index, which is defined as:
According to Asmita Kaushik your chances of success in Public Relations is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.
How to get into
Public Relations?
If you are want to get into Public Relations, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Public Relations is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Public Relations, what education and skills you need to succeed in Public Relations, and what positives and challenges you will face in Public Relations.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Public Relations.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
Head - Business Operations Asmita Kaushik's LifePage:
[LifePage]
https://www.lifepage.in/page/asmitakaushik
LifePage Career Talk on Public Relations
[Career]
https://www.lifepage.in/careers/public-relations-1
[Full Talk]
https://lifepage.app.link/20190222-0004
[Trailer]
https://www.youtube.com/watch?v=4kEeyzg8asE
(Public Relations, Asmita Kaushik, Conceptree, Head, Business Operations, News, Branding)
Similar Talks
Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.
"I did my Bachelor of Arts from Lindenwood University, USA and then my Masters in Media and Communication Science from Technische Universitat, Germany. Working with Playgrounds For The World."
Teaching Mass Communication
Sargam Mehra
Teacher | Doon University
Teacher | Doon University
[ 5 years & 5 months Experience ]
Teaching Mass Communication is the imparting or exchanging of information on a large scale to a wide range of people.
"After completing my MA in Mass Communication, I worked as a journalist at United News and pursuing my PhD from Doon University."
Communication Consulting
Sarika Panchhi
CEO | Word of Mouth Consulting
CEO | Word of Mouth Consulting
[ 3 years & 6 months Experience ]
Communications consulting is a profession that assists corporations and other organizations to determine what they need in the way of communications equipment and services in order to function with maximum efficiency
"After working in airline and corporate sector, I started working as a Communication Consultant and I am CEO of Word of Mouth Consulting since 2015."
Public Relations
Rajveer Kaur
PR & Social Media Consultant | Various Assignments
PR & Social Media Consultant | Various Assignments
[ 10 years & 9 months Experience ]
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
"After completing my graduation in Mass Communication from St Anns Degree College Hyderabad, I did diploma in Graphic Designing from Arena Multimedia, followed by diploma in Dutch Language from Leiden University, Europe. I entered the field of Public Relations and worked for various brands as their PR and Marketing Communication Head. After working for various brands, I started my own organization, where I am consulting Public Relations and Social Media for various brands."
Media education is the process through which individuals become media literate – able to critically understand the nature, techniques and impacts of media messages and productions.
"I started my career as a school administrator. From my childhood, I was very much interested in TV, Films, Radio and Sports. I have been working in the media field for the last 22 years."
Media Production
Prashant Negi
Media Production | HNN 24*7, Dehradun
Media Production | HNN 24*7, Dehradun
[ 10 years & 9 months Experience ]
Media production specialists are involved in many aspects of producing audio and video content that is used in commercials, movies, online or in other realms. They need to have computer software, video editing and video equipment skills.
"I did my B A in Hindi and thereafter did my diploma in Journalism. I started my career Big Synergy, makers of Kaun Banega Crorepati,Sach Ka Samna, Dus Ka Dum etc. Afterwards I came back to Dehradun and started working in local media houses. I started my own production house called Walk in Woodz and now working with HNN 24*7."
Communications Management
Chirag Mahajan
Communications Manager | Waste Warriors
Communications Manager | Waste Warriors
[ 7 years & 1 month Experience ]
Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology.
"After graduating in English Literature from UBC, Vancouver in 2011, I worked at CiTR 101.9 FM for 3 years, hosting broadcasts and producing podcasts. I then did a Professional Diploma in Audio Post-Production from Nimbus School of Recording & Media in 2015, and assisted Audio Engineers and Record Producers in Vancouver for a year. I then moved to New York, freelancing as a Multimedia Designer. I left USA in late 2016 to travel across India. I joined Waste Warriors in Dharamshala in mid-2017 as a Project Assistant, then became Project Manager, and finally moved to Dehradun as their Communications Manager in June 2018, focusing on content writing, designing, branding, public relations, and fundraising."
PR Management
Mala Kashyap
Deputy General Manager | Gourmet Investments Private Limited
Deputy General Manager | Gourmet Investments Private Limited
[ 12 years & 10 months Experience ]
Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client.
"In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017."
Media and Publications include weekly and quarterly news services, industry directories, multi-client studies and thought leadership pieces across the agribusiness, investment and gender diversity space.
"I did Bachelor's and Master's in Environmental Science from DAV PG College. I then went to Melbourne to do an MBA in Marketing Management from La Trobe University, Melbourne. I returned to India and worked with Event Management companies for 8 years. In 2018, I started my own firm called Doon Page 3 which is a Media Publication house."
Corporate Communications
Vimal Dabral
Public Relations Officer | UJVN Ltd
Public Relations Officer | UJVN Ltd
[ 15 years & 2 months Experience ]
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.
"After completing my Law, I did PG Diploma in Public Relations & got recruited at UJVN Ltd in 2004. I am Public Relations Officer at UJVN Ltd. I am the President of Kabaddi Association and Convenor at Udayan Care. I am Public Relations Officer at UJVN Ltd."
[Install the LifePage App to access all Talks]