Media Production
Prashant Negi | Media Production | HNN 24*7, DehradunWhat is Media Production?
Media Production is a great Career option. Understanding Why one wants to choose a Career in Media Production is phenomenally more important than figuring out How to get into Media Production. While anyone can have an opinion on what Media Production entails; only a real professional can really explain it.
Media Production Prashant Negi is an experienced professional with 10 years & 9 months in Media Production. Media Production Prashant Negi describes Media Production as:
Media production specialists are involved in many aspects of producing audio and video content that is used in commercials, movies, online or in other realms. They need to have computer software, video editing and video equipment skills.
How Media Production Prashant Negi got into Media Production?
I did my B A in Hindi and thereafter did my diploma in Journalism. I started my career Big Synergy, makers of Kaun Banega Crorepati,Sach Ka Samna, Dus Ka Dum etc. Afterwards I came back to Dehradun and started working in local media houses. I started my own production house called Walk in Woodz and now working with HNN 24*7.
Media Production Prashant Negi's Talk on Media Production |
|
A Glimpse into Media Production: Insights from Prashant Negi In today’s fast-paced world, media production stands out as a vibrant and essential field that encompasses creativity, technology, and storytelling. Prashant Negi, a professional with extensive experience in media production, shares valuable insights into this dynamic career path. From education to the daily grind, he sheds light on what it takes to excel in this multifaceted industry. Let’s explore the fundamental aspects of media production based on his journey and expert knowledge. What Is Media Production Media production is an integral part of mass communication, covering various fields like electronic journalism, print media, and online platforms. It involves the systematic process of creating content that is informative, engaging, and suitable for broadcasting. As Prashant explains, media production is not solely about being on-screen; it encompasses every task that enhances storytelling, from scripting to editing and presentation. This collaborative effort requires a wide array of skills and knowledge, making it paramount for producing impactful media content. In Prashant’s early career, he joined Big Synergy, a renowned production house, where he was hands-on with shows like "Kaun Banega Crorepati." His experience in coordinating behind-the-scenes efforts exemplifies how each role contributes to the final product viewed by the audience. This behind-the-scenes work is crucial, as it's where the story gets its structure before it reaches the viewers. Education A foundation in mass communication is essential for anyone entering the field of media production. This educational background provides key principles of communication, media ethics, and the mechanics of broadcasting. According to Prashant, knowledge about how stories are crafted and shared forms the backbone of media production. Understanding camera operations and angles is vital in media production. This technical knowledge prepares you for real-world scenarios, especially during outdoor shoots. As Prashant mentions, knowing how to manipulate camera angles can significantly influence how a story is perceived, making it a priority for aspiring producers. Staying updated with current affairs is crucial in media production, as it informs the narratives presented to the public. Prashant emphasizes that a media professional must have keen awareness of global happenings to ensure they craft relevant and timely stories that resonate with the audience. Familiarity with editing software is another fundamental requirement. Knowing how to use graphic aids and manage software can elevate the storytelling process. Prashant highlights that a well-edited piece can greatly affect viewer engagement, thus underlining the importance of technical expertise in producing compelling visuals. Proficiency in multiple languages can be a significant asset in media production. Prashant points out that understanding languages, especially English and Hindi, enables producers to access a broader range of content and reach more audiences. This skill is vital to interpreting and presenting stories accurately. Skills Writing is the cornerstone of media production. Prashant notes that no matter how well a story is presented, it ultimately hinges on compelling writing. Developing writing skills is essential for learning how to convey thoughts clearly and effectively, creating an engaging narrative for viewers. Effective communication is vital in the media field. Prashant stresses that good communication skills allow producers to share ideas clearly and coordinate with team members efficiently. This ensures that messages are delivered accurately, enhancing the overall production process. In a competitive landscape, creativity is what sets producers apart. As discussed by Prashant, the ability to generate innovative ideas and angles for stories can make a significant difference in capturing audience interest. Being creative not only enriches the content but also ensures its relevance in a crowded media marketplace. Analytical skills enable professionals to evaluate and refine stories meaningfully. Prashant highlights the importance of being analytical in understanding what makes a story engaging and how to direct it effectively. This skill is critical for producing a high-quality media output. Media production relies heavily on teamwork. According to Prashant, effective collaboration among different roles leads to successful projects. Successful shows are often the result of a cohesive effort where each team member contributes their expertise. Time management is a fundamental skill in media production, where deadlines are paramount. Prashant illustrates that every second counts in live broadcasting, and effective time management ensures that stories are delivered without compromising quality. Strong research skills are crucial for developing high-quality stories. Prashant believes that being able to conduct thorough research allows producers to back their narratives with accurate information, thus strengthening the credibility of the content presented to the audience. Positives Entering the media production field often comes with a sense of respect and recognition. Prashant shares that as your work becomes known, you build a reputation within the industry, leading to increased recognition from peers and audiences alike. One of the most rewarding aspects of media production is the potential to impact society positively. Prashant emphasizes that by presenting stories thoughtfully, producers can spark social change or draw attention to critical issues, further motivating them in their careers. The media industry offers a wide range of opportunities, from working in traditional broadcasting to cutting-edge digital platforms. As outlined by Prashant, the field is continuously evolving, providing ample chances for personal and professional growth. Traveling is often a component of media production jobs. Prashant finds that visiting different locations for shoots allows them not only to gather unique stories but also to experience diverse cultures, enriching both personal life and professional knowledge. Challenges Meeting deadlines is one of the most significant challenges in media production. Prashant notes that working under pressure is a common part of the job, requiring producers to be organized and efficient to deliver quality content on time. With new entrants joining the field regularly, competition is ever-increasing. Prashant highlights that persistent learning and innovation are essential to stay relevant and succeed amidst this competition. The rapid pace of technological advancements in media requires continual adaptation. According to Prashant, staying updated on the latest tools and trends is necessary for maintaining a competitive edge in crafting engaging visual content. Finding a work-life balance can often be challenging for media professionals, especially given the demanding nature of the job. Prashant points out that the irregular hours and constant need for availability can disharmony in personal life, calling for strong self-management skills. A Day Of Media Production Prashant begins his day by immersing himself in various newspapers, staying informed about the latest happenings. Analyzing headlines, he identifies potential stories that could turn into impactful content for the channel. Throughout the day, he coordinates with reporters and ensures that the narratives are engaging and relevant. Feedback, corrections, and creative sessions with his team play a crucial role in shaping the final production. This routine highlights the dynamic and collaborative nature of the media production environment, reflecting its fast-paced, ever-evolving landscape. In conclusion, media production is an exhilarating career that blends creativity, technology, and social responsibility. Prashant Negi’s experiences provide a roadmap for those interested in this field, showing that with the right education, skills, and determination, one can thrive in an industry that not only informs but shapes public discourse. The journey in media production is not just about what is broadcast but how it resonates, impacts, and inspires audiences across the globe. | |
Install the LifePage App to:
- (for Free) Watch Media Production Prashant Negi’s full Media Production Career Talk
- ₹ Do a Self Assessment on Media Production to calculate your Dream Index, which is defined as:
According to Prashant Negi your chances of success in Media Production is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.


How to get into
Media Production?
If you are want to get into Media Production, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Media Production is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Media Production, what education and skills you need to succeed in Media Production, and what positives and challenges you will face in Media Production.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Media Production.
LifePage Career Plan
14 hour personalized guidance program


Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Media Production

[Career]
https://www.lifepage.in/careers/media-production

[Full Talk]
https://lifepage.app.link/20170617-0005

[Trailer]
https://www.youtube.com/watch?v=angFW0K2Pe8
(Media Production, Prashant Negi, HNN 24*7, Dehradun, Media, Electronic Media, Camera, Producer)
Similar Talks
Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.
"I did my Bachelor of Arts from Lindenwood University, USA and then my Masters in Media and Communication Science from Technische Universitat, Germany. Working with Playgrounds For The World."
![]() ![]() ![]() ![]() |
![]() |
Teaching Mass Communication
Sargam Mehra
Teacher | Doon University
Teacher | Doon University
[ 5 years & 5 months Experience ]
Teaching Mass Communication is the imparting or exchanging of information on a large scale to a wide range of people.
"After completing my MA in Mass Communication, I worked as a journalist at United News and pursuing my PhD from Doon University."
![]() ![]() ![]() ![]() |
![]() |
Communication Consulting
Sarika Panchhi
CEO | Word of Mouth Consulting
CEO | Word of Mouth Consulting
[ 3 years & 6 months Experience ]
Communications consulting is a profession that assists corporations and other organizations to determine what they need in the way of communications equipment and services in order to function with maximum efficiency
"After working in airline and corporate sector, I started working as a Communication Consultant and I am CEO of Word of Mouth Consulting since 2015."
![]() ![]() ![]() ![]() |
Public Relations
Rajveer Kaur
PR & Social Media Consultant | Various Assignments
PR & Social Media Consultant | Various Assignments
[ 10 years & 9 months Experience ]
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications.
"After completing my graduation in Mass Communication from St Anns Degree College Hyderabad, I did diploma in Graphic Designing from Arena Multimedia, followed by diploma in Dutch Language from Leiden University, Europe. I entered the field of Public Relations and worked for various brands as their PR and Marketing Communication Head. After working for various brands, I started my own organization, where I am consulting Public Relations and Social Media for various brands."
![]() ![]() ![]() ![]() |
Media education is the process through which individuals become media literate – able to critically understand the nature, techniques and impacts of media messages and productions.
"I started my career as a school administrator. From my childhood, I was very much interested in TV, Films, Radio and Sports. I have been working in the media field for the last 22 years."
![]() ![]() ![]() ![]() |
![]() |
Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
"After graduating in Journalism & Mass Communication, I went on to do masters in Journalism & Mass Communication. I have a certification in English from British Council of India. I worked at Weber Shandwick for some time before deciding to move back to Dehradun. I joined Conceptree in 2015 and have been working there since then. I am Head of Business Operations at Conceptree."
![]() ![]() ![]() ![]() |
![]() |
Communications Management
Chirag Mahajan
Communications Manager | Waste Warriors
Communications Manager | Waste Warriors
[ 7 years & 1 month Experience ]
Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology.
"After graduating in English Literature from UBC, Vancouver in 2011, I worked at CiTR 101.9 FM for 3 years, hosting broadcasts and producing podcasts. I then did a Professional Diploma in Audio Post-Production from Nimbus School of Recording & Media in 2015, and assisted Audio Engineers and Record Producers in Vancouver for a year. I then moved to New York, freelancing as a Multimedia Designer. I left USA in late 2016 to travel across India. I joined Waste Warriors in Dharamshala in mid-2017 as a Project Assistant, then became Project Manager, and finally moved to Dehradun as their Communications Manager in June 2018, focusing on content writing, designing, branding, public relations, and fundraising."
![]() ![]() ![]() ![]() |
![]() |
PR Management
Mala Kashyap
Deputy General Manager | Gourmet Investments Private Limited
Deputy General Manager | Gourmet Investments Private Limited
[ 12 years & 10 months Experience ]
Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client.
"In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017."
![]() ![]() ![]() ![]() |
![]() |
Media and Publications include weekly and quarterly news services, industry directories, multi-client studies and thought leadership pieces across the agribusiness, investment and gender diversity space.
"I did Bachelor's and Master's in Environmental Science from DAV PG College. I then went to Melbourne to do an MBA in Marketing Management from La Trobe University, Melbourne. I returned to India and worked with Event Management companies for 8 years. In 2018, I started my own firm called Doon Page 3 which is a Media Publication house."
![]() ![]() ![]() ![]() |
![]() |
Corporate Communications
Vimal Dabral
Public Relations Officer | UJVN Ltd
Public Relations Officer | UJVN Ltd
[ 15 years & 2 months Experience ]
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.
"After completing my Law, I did PG Diploma in Public Relations & got recruited at UJVN Ltd in 2004. I am Public Relations Officer at UJVN Ltd. I am the President of Kabaddi Association and Convenor at Udayan Care. I am Public Relations Officer at UJVN Ltd."
![]() ![]() ![]() ![]() |
![]() |
[Install the LifePage App to access all Talks]

