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PR Management

By Mala Kashyap
[ Deputy General Manager | Gourmet Investments Private Limited ]




LifePage Career Talk



Career in Career-in-PR-Management/english
PR Management
Mala Kashyap
Deputy General Manager | Gourmet Investments Private Limited
[ 12 years & 10 months Experience ]
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Career Talk Information




What is PR Management?


You may be curious about a Career in PR Management. Internet is brimming with pages on How to get into PR Management, while one should first understand What is a Career in PR Management. The internet is a great source of information on PR Management, but it is second best to learning about the same from a real professional.

Mala Kashyap has worked in PR Management for 12 years & 10 months. According to Mala Kashyap, PR Management is:

Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client.





How Mala Kashyap got into PR Management?


In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017.





Mala Kashyap's Talk on PR Management



Starts with what is:
     1) PR Management  

Next, it covers Education. It is easy to Google information about what Qualifications are needed to enter PR Management, this Talk went a step ahead to talk about the body of knowledge one needs to develop to excel at PR Management. It discusses following headings for Education in PR Management:
     2) Brand  
     3) Psychology  
     4) Consumer Behaviour  
     5) Marketing  
     6) Sociology  

Then, the Talk focuses on the most important component that is Skills. Anyone aspiring for PR Management needs to understand that Skill development is crucial for success. It defines Skills in terms of following items for PR Management:
     7) Communication  
     8) Team Work  
     9) Confidence  
     10) Agility  
     11) Listening  
     12) Observation  
     13) Patience  
     14) Decision Making  
     15) Convincing Power  
     16) Adaptability  
     17) Positive Attitude  

Positives of PR Management motivate one to work hard for the same. These are the Positives of PR Management:
     18) Meeting People  
     19) Being Ambitious  
     20) Building Relations  

It is important that one develops a fair understanding of the Challenges of PR Management:
     21) Work Life Balance  
     22) De Motivation  
     23) Competition  

In the final section of the Talk, Mala Kashyap talks about How a day goes in a Career in:
     24) PR Management  




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Relevant Links





LifePage Career Talk on PR Management


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[Career]
https://www.lifepage.in/careers/pr-management


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[Full Talk]
https://lifepage.app.link/20171027-0007


(PR Management, Mala Kashyap, Gourmet Investments Private Limited, Communications, Consumer Behaviour, Marketing)





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