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PR Management

By Mala Kashyap
[ Deputy General Manager | Gourmet Investments Private Limited ]




LifePage Career Talk



Career in Career-in-PR-Management/english
PR Management
Mala Kashyap
Deputy General Manager | Gourmet Investments Private Limited
[ 12 years & 10 months Experience ]
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Career Talk Information




What is PR Management?


A Career in PR Management is very intriguing. Unfortunately, it is very difficult to find information about What PR Management actually is. Most pages on the internet just talk about How to get into PR Management. The most authoritative source of information on PR Management is someone with real experience in it.

Mala Kashyap is an experienced professional with 12 years & 10 months in PR Management. Here is how Mala Kashyap detailed PR Management:

Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client.





How Mala Kashyap got into PR Management?


In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017.





Mala Kashyap's Talk on PR Management



Starts with what is:
     1) PR Management  

Next, it covers Education. It was a welcome change to see the Talk touch upon Education as theoretical knowledge needed to excel at PR Management, and not merely as Qualifications needed to enter PR Management. It explains Education needed in PR Management with these items:
     2) Brand  
     3) Psychology  
     4) Consumer Behaviour  
     5) Marketing  
     6) Sociology  

Then, the Talk focuses on the most important component that is Skills. 90% success in PR Management depends on Skills. It is crucial to understand these. Here is a list of Skills required for PR Management:
     7) Communication  
     8) Team Work  
     9) Confidence  
     10) Agility  
     11) Listening  
     12) Observation  
     13) Patience  
     14) Decision Making  
     15) Convincing Power  
     16) Adaptability  
     17) Positive Attitude  

It is important to get an understanding of the Positives of PR Management. The Talk goes through this list of Positives of PR Management:
     18) Meeting People  
     19) Being Ambitious  
     20) Building Relations  

There are a few Challenges in PR Management which one needs to be cognizant of:
     21) Work Life Balance  
     22) De Motivation  
     23) Competition  

In the final section of the Talk, Mala Kashyap talks about How a day goes in a Career in:
     24) PR Management  




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Relevant Links





LifePage Career Talk on PR Management


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[Career]
https://www.lifepage.in/careers/pr-management


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[Full Talk]
https://lifepage.app.link/20171027-0007


(PR Management, Mala Kashyap, Gourmet Investments Private Limited, Communications, Consumer Behaviour, Marketing)





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