PR Management

Mala Kashyap | Deputy General Manager | Gourmet Investments Private Limited

What is PR Management?

There are many nuances of a Career in PR Management. Understanding Why one wants to choose a Career in PR Management is phenomenally more important than figuring out How to get into PR Management. It is best to learn about PR Management from a real professional, this is akin to getting it from the horse's mouth.

Deputy General Manager Mala Kashyap invested 12 years & 10 months in PR Management. According to Deputy General Manager Mala Kashyap, PR Management is:

Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client.

How Deputy General Manager Mala Kashyap got into PR Management?

In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017.

Deputy General Manager Mala Kashyap's Talk on PR Management

Navigating a Career in Public Relations: Insights from Mala Kasha Public relations (PR) is a dynamic and multifaceted career that not only shapes public perception but also crafts narratives that define brands in the marketplace. As illustrated by the journey of Mala Kasha, a seasoned professional in the industry, the entry point into this vibrant field can be both inspiring and challenging. From her academic pursuits to her extensive career, Kasha shares valuable insights into what makes PR a rewarding path, highlighting the essential skills, education, and daily realities that come with the territory. What Is Public Relations? PR Management Public relations fundamentally revolves around managing the reputation of a brand and ensuring that its message resonates with the target audience. It encompasses the strategic approach of engaging with the public to foster understanding and goodwill. Kasha notes that in her role, she serves as the brand's representative, connecting it with diverse audiences and overseeing how it is perceived. This intricate dance of communication allows PR professionals to shape narratives in a way that influences public opinion, illustrating the profound importance of effective PR management in today’s interconnected world. Education Brand Knowledge A deep understanding of brand identity and history is crucial for anyone pursuing a career in public relations. Kasha emphasizes that being well-versed in what a brand stands for—their values, mission, and market positioning—enables PR professionals to confidently articulate compelling messages. For instance, if a brand is aiming for increased awareness or a specific sales target, having this foundational knowledge allows PR specialists to tailor their strategies effectively. Psychology Understanding the intricacies of human behavior is another vital educational component for PR practitioners. Kasha highlights that a grasp of psychology helps professionals analyze diverse consumer sentiments and reactions, ultimately aligning PR strategies with the needs of various stakeholders. This knowledge is essential for forging stronger connections, as it enables professionals to develop solutions that resonate with both clients and the public. Consumer Behavior Analyzing consumer behavior is pivotal in PR, as it informs how messages are crafted and deployed. Kasha illustrates this by explaining that knowing whether a consumer prefers a specific product type can dictate promotional strategies. For example, if data indicates a surge in shower gel usage over traditional soap, PR campaigns can pivot to highlight the benefits of these trending products, ensuring effective messaging. Marketing As Kasha articulates, the relationship between marketing and public relations is integral; understanding how to market a brand effectively is paramount. A grasp of marketing principles helps PR professionals to position their messages strategically across different platforms. This might involve analyzing market trends to craft a campaign that not only promotes a product but also aligns with public sentiment and prevents miscommunication. Sociology A foundational knowledge of sociological principles allows PR practitioners to navigate the complexities of societal norms and expectations. Kasha shares that being aware of the social landscape is crucial when developing PR strategies, as it ensures that campaigns are respectful and relevant. This understanding enhances a PR professional's ability to tailor messages that resonate well with defined audiences. Skills Communication Effective communication sits at the core of PR. Kasha stresses that crafting clear, relatable messages is critical, as miscommunication can lead to setbacks. Mastering this skill allows PR professionals to relay their brands’ narratives convincingly, ensuring clarity and resonance in their outreach efforts. Team Work Collaboration is fundamental in public relations, as Kasha mentions. By working cohesively within a team, PR professionals can harness diverse perspectives that enhance creativity and innovation. Synergy among team members often produces more impactful campaigns, as everyone brings unique insights and expertise to the table. Confidence Building relationships and presenting ideas effectively requires confidence. Kasha believes that self-belief empowers PR professionals to engage with stakeholders assertively. This confidence not only helps in networking but also increases the likelihood of clients and partners embracing proposed solutions. Agility The fast-paced nature of PR demands agility; Kasha notes that being able to pivot and adapt to changing circumstances is necessary for success. This skill supports the ability to respond to unexpected challenges or seize new opportunities quickly, ensuring that PR strategies remain relevant and proactive. Listening Kasha points out that active listening is sometimes overlooked but is essential in understanding client needs and consumer concerns. By practicing patience and allowing others to express their views, PR professionals can gather valuable insights that enhance their campaigns. Observation Kasha emphasizes that careful observation of social cues and market dynamics is key. This skill not only aids in gathering data for campaigns but also informs PR professionals about evolving trends that may impact brand perception. Observational skills foster a proactive approach to public relations. Patience In a field where results can often take time to manifest, patience is vital. Kasha illustrates that many situations in PR are not resolved instantly, requiring a steadfast approach. Developing patience allows professionals to endure challenges and ultimately see their endeavors bear fruit. Decision Making The ability to make decisive choices under pressure is a hallmark of effective PR professionals. Kasha highlights that experience informs judgment, shaping the capability to navigate crises or seize opportunities swiftly. This skill underscores the importance of balancing analytical thinking with intuition. Convincing Power Kasha asserts that to communicate effectively, PR professionals must genuinely believe in their brand narratives. This conviction translates into persuasive communication that can sway public perception and build trust, illustrating convincing power as a critical skill in PR. Adaptability The ever-evolving nature of the media and public sentiment demands adaptability from PR professionals. Kasha emphasizes that those who can adjust their strategies in response to change are more likely to succeed, as this flexibility leads to continuous improvement and innovation. Positive Attitude Finally, maintaining a positive attitude creates an environment conducive to creativity and productivity. Kasha believes that optimism in challenging situations helps to inspire colleagues and fosters collaborative success in every project. Positives Meeting People One of the most enjoyable aspects of a PR career is the constant opportunity to meet new people, Kasha shares enthusiastically. Networking within various industries not only enhances professional relationships but also enriches personal perspectives. This interaction with diverse professionals fosters ongoing learning and growth. Being Ambitious In the field of public relations, the drive to achieve is deeply ingrained. Kasha explains that the nature of the work encourages rapid learning and career advancement, fueling ambition among PR professionals. This ambition is often paired with the thrill of navigating exciting projects and campaigns. Building Relations Kasha highlights that forming lasting relationships is integral to successful public relations. As PR professionals work closely with partners and clients, the ability to forge strong bonds fosters collaboration and opens doors for future endeavors. Trust developed through these relationships enhances credibility and effectiveness in the field. Challenges Work-Life Balance The demands of a PR career can lead to difficulties in achieving a healthy work-life balance. Kasha candidly admits that this is a common challenge; networking events and workload often extend beyond traditional office hours. PR professionals must be prepared to navigate this reality and make adjustments accordingly. Demotivation Facing setbacks and varying levels of engagement from partners can lead to feelings of demotivation. Kasha conveys that while the excitement of working with aspirational brands can be incredibly fulfilling, shifts in brand dynamics may challenge one’s enthusiasm. Finding ways to remain positive during these times is crucial for career longevity. Competition The competitive nature of public relations requires resilience. As Kasha points out, whether competing against peers for new clients or striving for recognition, professionals must cultivate a positive mindset to navigate challenges. Embracing competition can ultimately drive improvement and innovation. A Day In the Life of a PR Professional Typical Workday Kasha describes her typical workday, beginning with an 9:30 AM start and often concluding around 6:30 PM. However, she clarifies that many days demand extra time out of the office—attending networking events and social gatherings to foster connections and promote brand profiles. The nature of the job often blurs the lines between personal and professional time, creating a landscape where flexibility becomes essential. Reflecting on her experiences, Kasha invites aspiring PR professionals to embrace the challenges while celebrating the myriad of opportunities that come with the career. With its dynamic environment, public relations offers an engaging path for those dedicated to crafting stories, building relationships, and shaping the future of brands. By investing in education, skills development, and networking, one can pave a fulfilling path in this invigorating profession.

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How to get into

PR Management?

If you are want to get into PR Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in PR Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into PR Management, what education and skills you need to succeed in PR Management, and what positives and challenges you will face in PR Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in PR Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Deputy General Manager Mala Kashyap's LifePage:

[LifePage]
https://www.lifepage.in/page/malakashyap

LifePage Career Talk on PR Management

[Career]
https://www.lifepage.in/careers/pr-management

[Full Talk]
https://lifepage.app.link/20171027-0007

[Trailer]
https://www.youtube.com/watch?v=2TxDCk54t7s

(PR Management, Mala Kashyap, Gourmet Investments Private Limited, Communications, Consumer Behaviour, Marketing)

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