Communication Consulting

Sarika Panchhi | CEO | Word of Mouth Consulting

Communication Consulting

Sarika Panchhi
CEO | Word of Mouth Consulting

[ 3 years & 6 months Experience ]

What is Communication Consulting?

Communication Consulting is a great Career option. One should first understand What a Career in Communication Consulting entails before investing time and effort to figure out How to start a Career in Communication Consulting. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Communication Consulting from non professionals.

CEO Sarika Panchhi has worked in Communication Consulting for 3 years & 6 months. CEO Sarika Panchhi describes Communication Consulting as:

Communications consulting is a profession that assists corporations and other organizations to determine what they need in the way of communications equipment and services in order to function with maximum efficiency

How CEO Sarika Panchhi got into Communication Consulting?

After working in airline and corporate sector, I started working as a Communication Consultant and I am CEO of Word of Mouth Consulting since 2015.

CEO Sarika Panchhi's Talk on Communication Consulting

The Journey of a Communication Consultant: Sarika's Insights on Navigating the World of Organizational Communication In today's fast-paced business environment, effective communication is paramount, and no one understands this better than Sarika, an esteemed Communication Consultant with years of experience. Through her diverse career path, from the airline industry to the consultancy sector, Sarika has cultivated a keen understanding of the pivotal role communication plays in organizations. In this article, we will explore the essence of communication consulting, the necessary educational background, essential skills, the advantages and challenges of the profession, and a glimpse into Sarika's daily life as a consultant. What Is Communication Consulting? Communication consulting is a specialized field aimed at enhancing an organization’s internal and external communication strategies. It involves assessing and advising businesses on how to effectively convey their messages to stakeholders, employees, and partners. In an increasingly globalized work environment, where teams often span multiple geographies, clear and concise communication becomes essential. A consultant like Sarika collaborates with organizations to identify optimal communication methods, frequency, and channels to ensure a seamless flow of information. With a firm understanding of market dynamics and communication technology, consultants play a crucial role in shaping how businesses connect with their audience. Education Marketing & Research A foundational aspect of communication consulting is education in marketing and research. This background equips consultants with insights into market trends and consumer behaviors—vital knowledge for tailoring communication strategies to resonate with target audiences. Sarika emphasizes the importance of understanding organizational branding, as effective internal communication directly influences employee engagement and company culture. A strong grasp of these principles allows consultants to craft messaging that aligns with market demands and enhances overall organizational effectiveness. Psychology Understanding human behavior is crucial for effective communication, making psychology a beneficial area of study for aspiring communication consultants. Sarika highlights the value of recognizing how individuals respond to information, which is critical when crafting messages intended for varied audiences. Knowledge of psychological principles helps consultants anticipate reactions, tailor communications appropriately, and foster better connections within organizations. Internal Communication A robust understanding of internal communication practices is essential for a successful communication consultant. Sarika notes that familiarity with how corporate communication teams operate is beneficial in effectively advising businesses. Knowledge gained from studying internal communication allows consultants to analyze current practices and recommend improvements that enhance information flow between departments, ultimately fostering a more cohesive workplace environment. Channels of Communication In today’s technologically advanced world, staying updated on communication channels is non-negotiable for consultants. Sarika stresses the importance of educating oneself about various platforms through which organizations can disseminate information. Whether utilizing social media, newsletters, or video content, understanding the strengths and limitations of each channel enables consultants to advise organizations on the most effective ways to reach their audience. Skills Communication One of the most vital skills for a communication consultant is, unsurprisingly, excellent communication. Sarika stresses the necessity for consultants to be articulate and clear in their messaging. This encompasses both verbal and written communication skills, enabling consultants to effectively convey their strategies and ensure that their clients' objectives are met. The clarity of thought and expression is key to fostering trust and understanding among stakeholders. Interpersonal Interpersonal skills play a significant role in a consultant's ability to network and engage with various levels within an organization. Sarika notes that being approachable and confident when interfacing with clients and team members is crucial. These skills foster collaboration and help build rapport, which are essential for successful consultations and the effective implementation of communication strategies. Public Relations Proficiency in public relations is also essential for consultants. Sarika explains that a solid understanding of PR principles is critical, especially when strategizing communication that can influence an organization’s public image. Being able to manage and shape perceptions through effective communication practices is a fundamental skill that can significantly enhance a consultant's impact on an organization. Tech Savvy With technology evolving rapidly, being tech-savvy has become imperative for communication consultants. Sarika emphasizes the importance of knowing the latest tools and platforms available for communication purposes. This knowledge allows consultants to recommend the most effective mediums for message delivery, ensuring that organizations utilize the best available resources to engage their audiences. Strategy & Planning Successful communication consulting hinges on strong strategy and planning skills. Sarika points out that developing an effective communication strategy involves assessing business needs and planning accordingly. Consultants must demonstrate foresight in crafting comprehensive strategies that align with organizational goals, ensuring their execution leads to the desired outcomes. Decision Making Decision-making is a key skill for communication consultants as they frequently face the task of determining the appropriateness and timing of communications. Sarika discusses the necessity of making quick, informed judgments about what information should be communicated and when. This skill is particularly crucial when consulting for senior leaders, where clarity and relevance can greatly influence organizational success. Positives Travel One of the most exciting aspects of being a communication consultant, according to Sarika, is the opportunity to travel frequently. This role allows her to meet new clients across different regions, making each day an adventure filled with new experiences. The dynamic nature of the job ensures that no two days are the same, making travel not just a perk, but also an integral part of the consulting experience. Networking Networking is another positive aspect of Sarika’s role as a communication consultant. Working with diverse organizations enables her to build a vast professional network, which can open doors to new opportunities and collaborations. This expansive networking not only enriches her professional life but also provides valuable insights into different industries and best practices. Impacting People's Life The profound impact that communication consultants can have on individuals and organizations is a source of immense satisfaction for Sarika. By enhancing communication practices, she helps organizations nurture a more engaged workforce and improve overall morale. The ability to positively affect employees’ work experiences and contribute to organizational success is a fulfilling part of her role. Monetary Potential Being a consultant also brings financial benefits. Sarika observes that consulting roles typically offer competitive compensation, especially for experienced professionals in high-demand areas like communication consulting. This financial incentive, combined with the intrinsic rewards of the job, makes this career choice appealing and sustainable. Challenges Convincing Organizations One of the primary challenges that Sarika faces as a consultant is convincing organizations to implement her recommendations. While some clients may be receptive, others may resist change, preferring to stick to established practices. This pushback can hinder the effectiveness of her strategies, making it essential for consultants to employ persuasive communication skills to illustrate the benefits of new approaches. Keeping Up With Changes The rapid evolution of communication tools and strategies presents another challenge. Sarika highlights the necessity of continuous learning to stay updated with the latest industry trends and technological advancements. This commitment to ongoing education can be demanding but is imperative for maintaining relevance and effectiveness in her consulting work. Self Development Finally, self-development is a constant challenge in the consulting realm. Sarika acknowledges that, unlike traditional employment settings, consultants must take the initiative for their growth and skill enhancement. Balancing the demands of client work with personal development can be tricky, but it is crucial for long-term career success. A Day Of Communication Consulting A typical day in Sarika’s life as a communication consultant can be quite varied and interesting. She may spend her day drafting communication strategies for a client, advising on how a CEO should effectively engage with employees, or even working hands-on in content creation for a video project. This blend of strategic planning and practical execution keeps her work engaging and dynamic, allowing her to influence organizations in diverse ways. In conclusion, the role of a communication consultant is both multifaceted and rewarding, requiring a blend of education, skills, and an understanding of human interaction in organizational contexts. As Sarika's journey emphasizes, this career not only offers the chance to make meaningful impacts on businesses but also provides personal fulfillment through travel, networking, and the satisfaction of helping others succeed. Communication consultants play a vital role in shaping organizational environments, highlighting the importance of effective communication in today’s interconnected world.

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How to get into

Communication Consulting?

If you are want to get into Communication Consulting, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Communication Consulting is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Communication Consulting, what education and skills you need to succeed in Communication Consulting, and what positives and challenges you will face in Communication Consulting.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Communication Consulting.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

CEO Sarika Panchhi's LifePage:

[LifePage]
https://www.lifepage.in/page/sarikapanchhi

LifePage Career Talk on Communication Consulting

[Career]
https://www.lifepage.in/careers/communication-consulting

[Full Talk]
https://lifepage.app.link/20170911-0003

(Communication Consulting, Sarika Panchhi, Word of Mouth Consulting, Communication, Consulting, Marketing, Advisor, Researching, Startup)

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