Automotive Photography

Sumit Raturi | Lead Photographer | Liberal Arts Productions

What is Automotive Photography?

Automotive Photography is a great Career option. Internet is brimming with pages on How to get into Automotive Photography, while one should first understand What is a Career in Automotive Photography. The most authoritative source of information on Automotive Photography is someone with real experience in it.

Lead Photographer Sumit Raturi has worked in Automotive Photography for 5 years. Lead Photographer Sumit Raturi describes Automotive Photography as:

Automotive Photography is a photograph of an automobile such as car, bike, aeroplane. It includes Static shots, Action such as motorsport, drag racing, panning or tracking shots, Rig shots, Detail or Interior or Engine shots, Car shows, Editorial photography, Advertising or Commercial photography, Studio photography.

How Lead Photographer Sumit Raturi got into Automotive Photography?

I have done B Sc in Business IT from Asia Pacific University, Malaysia. I was always inclined towards photography and started doing projects in photography. I got a chance to do automotive photography for companies like Audi, BMW and Jaguar. I am a Lead Photographer at Liberal Arts Productions.

Lead Photographer Sumit Raturi's Talk on Automotive Photography

The Art of Automotive Photography: A Journey into Creativity and Innovation Automotive photography is an exciting niche that merges artistry with the thrill of vehicles, allowing photographers to capture the essence of cars, bikes, and trucks in captivating ways. With a personal journey steeped in passion, Sumit Rituria has made automotive photography not just a profession but a fulfilling career. His experiences traveling from Malaysia to the UK and collaborating with renowned brands provide a glimpse into this dynamic world, showcasing how creativity and technical skills coalesce in the art of automotive photography. What Is Automotive Photography Definition and Scope Automotive photography is the specialized practice of capturing images of various vehicles—ranging from cars and bikes to trucks and airplanes. This genre not only emphasizes the mechanical beauty and design of these machines but also tells a story about speed, innovation, and lifestyle. Sumit defines automotive photography as working for companies to visually present their products, elevating them through compelling images that resonate with audiences. Importance in the Industry The importance of automotive photography extends beyond mere aesthetics; it plays a vital role in marketing and branding for auto manufacturers and retailers. High-quality visuals are essential for crafting an emotional connection with potential customers, enhancing their perception of the brand. For instance, when Sumit had the opportunity to shoot for Audi in India, his photographs not only showcased the car but also conveyed its luxury and performance narrative, ultimately influencing customer engagement. Education Camera Equipment A solid foundation in camera equipment is crucial for anyone aspiring to excel in automotive photography. Photographers must understand various camera types, lenses, and accessories to effectively capture the nuances of vehicles. In Sumit’s experience, investing in the right gear has allowed him to experiment with different styles and approaches, ultimately leading to superior imagery that stands out in a competitive market. Subject Knowledge Understanding the subject matter is just as important as mastering the technical aspects of photography. Knowledge of automotive engineering and design principles helps photographers appreciate a vehicle's unique features and functionalities. For Sumit, his deep interest in cars and motorcycles—combined with his educational background in business information technology—has enriched his approach to capturing these vehicles, enabling him to narrate their stories through pictures. Software Skills In today's digital age, proficiency in photo editing software is indispensable for automotive photographers. This skill set enables them to enhance images, correct colors, and create visually striking representations that draw viewers in. While Sumit emphasizes the importance of capturing the perfect shot in-camera, he acknowledges that software tools like Adobe Photoshop and Lightroom are essential for polishing and presenting the final work, making images more appealing to clients. Camera Angle The choice of camera angle can dramatically alter the perception of a vehicle in a photograph. A low angle can evoke feelings of power and dominance, while a high angle can present a more comprehensive view of the car’s design. Sumit experiments with various angles during shoots, often repositioning himself to discover the most flattering perspectives that highlight both the aesthetic and dynamic qualities of the vehicles he photographs. Light Lighting is a critical element in photography, particularly in automotive photography where reflections and surfaces play significant roles. Understanding how to manipulate natural and artificial light can transform an ordinary shot into something extraordinary. Sumit recalls a particular shoot during golden hour when the sunset cast a warm glow on a car, enhancing its lines and colors—a moment where thoughtful lighting created an unforgettable image. Skills Handling Camera Mastering how to handle a camera is foundational to successful automotive photography. Photographers need to be adept at adjusting settings, focusing, and capturing movement, all of which are essential when shooting fast-moving vehicles. Sumit’s years of practice have endowed him with the agility to switch settings on-the-fly during outdoor shoots, allowing him to adapt quickly to changing conditions and seize the perfect shot. Retouching Skills In addition to taking photos, the ability to retouch and enhance images is crucial for automotive photographers. The post-processing phase allows them to refine their work, ensuring that each image meets professional standards. Sumit passionately invests time in retouching, often highlighting that while a shot might look good at first glance, it’s through careful editing that the final image gains its true vibrancy and appeal. Perspective Developing a unique perspective is vital for standing out in the automotive photography field. A distinct viewpoint can communicate a photographer's style and narrative through their work. Sumit believes that experimenting with unconventional angles—such as overhead drone shots or reflections in puddles—can reveal hidden beauty in vehicles, pushing the boundaries of traditional automotive photography. Detailing Attention to detail sets exceptional automotive photographers apart from the rest. Noticing the little things—the glint of a headlight or the texture of upholstery—enhances the storytelling aspect of the imagery. Sumit emphasizes that during his shoots, he often focuses on capturing these minute details to invoke a sense of luxury and sophistication, making vehicles unforgettable in the eyes of potential customers. Patience Patience is a virtue often overlooked in fast-paced photography environments. Waiting for the perfect moment—whether it’s the right light, the right angle, or the ideal movement—can significantly impact the quality of the final image. Sumit’s experiences on the field demonstrate that sometimes the best shots come after prolonged waits, where perseverance ultimately rewards him with exceptional photographs. Passion Passion is the driving force behind every successful career, and automotive photography is no exception. A true passion for cars and photography fuels the creativity necessary to thrive in this field. Sumit’s enthusiasm not only motivates his technical skills but also inspires him to go above and beyond in his projects, allowing him to connect deeply with his work and his clients. Positives Travelling & Exploring One of the greatest joys of automotive photography is the opportunity to travel and explore diverse locations. Photographers often find themselves in exciting settings, be it urban landscapes or scenic countryside, providing endless possibilities to capture stunning imagery. For Sumit, traveling to various locations for shoots injects a sense of adventure into his work, enriching not just his portfolios but also his personal experiences. Satisfaction The satisfaction derived from capturing the perfect shot is a rewarding aspect of this career. There’s an exhilarating feeling when the final image turns out even better than envisioned and resonates with audiences. Sumit expresses sheer joy when he sees his work published, knowing that his photography successfully tells the story of the vehicles and engages viewers emotionally. Growing Industry As society becomes increasingly automobile-centric, the automotive photography field is experiencing substantial growth. With more companies seeking high-quality visuals to market their vehicles, opportunities are expanding. Sumit remains optimistic about the industry's future, viewing it as a promising landscape for aspiring photographers, encouraging them to harness their skills and creativity to seize growing demand. Challenges Less Race Culture in India In India, the lack of a robust race culture presents unique challenges for automotive photographers. Unlike other markets where racing events are plentiful, Indian photographers often have fewer opportunities to capture high-speed action. Sumit notes that he has to be creative in finding alternative subjects and scenes, stressing the importance of adaptability in this line of work. Risk Risks associated with automotive photography can be relatively high, especially during action-packed shoots. Safety concerns while working with fast-moving vehicles or in precarious locations require photographers to remain vigilant. Sumit emphasizes the need for both preparation and caution, and stresses that understanding the risks involved is crucial for maintaining safety while capturing dynamic images. Wear & Tear of Camera The demanding nature of automotive photography can lead to significant wear and tear on camera equipment. Exposure to harsh elements, including dirt, dust, and unpredictable weather, takes a toll on gear over time. Sumit has learned to be proactive in caring for his equipment, ensuring regular maintenance and replacement, which ultimately contributes to the longevity and reliability of his gear. New Cameras in Market The constant evolution of camera technology means that photographers must keep up with the latest advancements to stay competitive. New models can offer improved features that enhance image quality and ease of use, making it challenging to decide when to invest in upgrades. Sumit admits that while he enjoys exploring new gear, he also focuses on mastering his current equipment, blending technology with skill to retain a unique photographic style. Competition The automotive photography field is becoming increasingly competitive, with more photographers entering the space as it grows. Standing out among a sea of talent requires continuous improvement, innovation, and a unique artistic vision. Sumit encourages aspiring photographers to carve out their niche and focus on building their portfolio, emphasizing that personal style can help them differentiate themselves in a crowded market. A Day Of Automotive Photography Work Routine A typical day in automotive photography involves extensive planning, from scouting the location to coordinating with clients and preparing the necessary gear. Whether it’s a solo project or working with a team, every detail counts. Sumit often begins his day early, ensuring he captures the soft morning light, which beautifully enhances vehicle details. This dedication to timing and preparation exemplifies the commitment required in this profession. The Shoot During a shoot, photographers must remain attentive to both the technical and creative aspects simultaneously. Setting up the shot, adjusting camera settings, and directing subjects can be demanding, yet exhilarating. Sumit relishes these moments, where the adrenaline of capturing motion intertwines with the satisfaction of creating art. It’s in these bustling hours that his passion for automotive photography truly comes to life. Post-Production Once the shoot concludes, the day isn’t over. Post-production is a crucial phase where all the captured images are reviewed, edited, and refined. This is where many photographers, including Sumit, invest significant time crafting their final pieces—ensuring each image narrates the right story and meets the expectations of their clients. The meticulous process of editing not only perfects the images but also allows photographers to reflect on their work and grow creatively. In conclusion, automotive photography is more than just capturing images of vehicles; it’s an intersection of passion, artistry, and technical prowess. As showcased by Sumit Rituria’s journey, this career offers numerous opportunities for exploration, satisfaction, and personal growth. For those willing to embrace its challenges, the rewards of creativity and connection with automobile enthusiasts await.

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How to get into

Automotive Photography?

If you are want to get into Automotive Photography, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Automotive Photography is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Automotive Photography, what education and skills you need to succeed in Automotive Photography, and what positives and challenges you will face in Automotive Photography.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Automotive Photography.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Lead Photographer Sumit Raturi's LifePage:

[LifePage]
https://www.lifepage.in/page/sumitraturi

LifePage Career Talk on Automotive Photography

[Career]
https://www.lifepage.in/careers/automotive-photography

[Full Talk]
https://lifepage.app.link/20171014-0001

[Trailer]
https://www.youtube.com/watch?v=dSE8bsqIwio

(Automotive Photography, Sumit Raturi, Liberal Arts Productions, Photoshoot, Photographer, Automobiles Photography, Motorsports, Racing, Races)

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