Automotive Photography

Sumit Raturi | Lead Photographer | Liberal Arts Productions

What is Automotive Photography?

A Career in Automotive Photography is very intriguing. Internet is brimming with pages on How to get into Automotive Photography, while one should first understand What is a Career in Automotive Photography. While anyone can have an opinion on what Automotive Photography entails; only a real professional can really explain it.

Lead Photographer Sumit Raturi invested 5 years in Automotive Photography. According to Lead Photographer Sumit Raturi, Automotive Photography is:

Automotive Photography is a photograph of an automobile such as car, bike, aeroplane. It includes Static shots, Action such as motorsport, drag racing, panning or tracking shots, Rig shots, Detail or Interior or Engine shots, Car shows, Editorial photography, Advertising or Commercial photography, Studio photography.

How Lead Photographer Sumit Raturi got into Automotive Photography?

I have done B Sc in Business IT from Asia Pacific University, Malaysia. I was always inclined towards photography and started doing projects in photography. I got a chance to do automotive photography for companies like Audi, BMW and Jaguar. I am a Lead Photographer at Liberal Arts Productions.

Lead Photographer Sumit Raturi's Talk on Automotive Photography

The Journey of an Automotive Photographer: Sumit Ritur's Passion for Capturing Speed In the world of automotive photography, few individuals exhibit the same level of enthusiasm and expertise as Sumit Ritur. With a diverse background that spans business information technology and extensive experience in photography, Sumit’s journey is a testament to the vibrant landscape of this intriguing profession. In this article, we will explore what automotive photography is, the educational pathways to enter the field, the essential skills and tools needed, as well as the positives and challenges that come with this exciting career. What Is Automotive Photography? Automotive photography is a specialized field focused on capturing images of vehicles like cars, motorcycles, trucks, and even airplanes for commercial purposes. This form of photography is not just about taking pictures; it involves understanding the aesthetic and technical aspects of automotive design, marketing strategies, and consumer appeal. Sumit has successfully navigated this realm, working with renowned companies and capturing stunning images that enhance their brand identity. With the increasing popularity of automotive passions and the rise of digital media platforms, the demand for skilled automotive photographers continues to grow. Education Camera Equipment To embark on a career in automotive photography, it is essential to understand camera equipment thoroughly. Photographers should be well-versed in different types of cameras, lenses, and supporting gear that can elevate the quality of their work. Sumit emphasizes the importance of choosing the right camera equipment to accommodate various shooting conditions, particularly in the dynamic environment of automotive photography where lighting and motion play crucial roles. Subject Knowledge Having substantive knowledge about the subjects being photographed is critical. This includes an understanding of automotive specifications, aesthetics, and industry trends. Sumit points out that his passion for cars and motorbikes has enriched his ability to capture compelling images that resonate with enthusiasts and potential buyers alike, demonstrating that drive and curiosity about the subject matter can significantly enhance a photographer's work. Software Proficiency in editing software is another necessity for automotive photographers. Post-processing is a vital step in refining images to ensure they meet the commercial standards expected in the industry. Techniques in retouching and image enhancement can make a significant difference, allowing photographers like Sumit to cultivate their distinctive style and present their work in the best light. Camera Angle Understanding camera angles can drastically impact the storytelling aspect of an image. Sumit notes that experimenting with various angles can bring out the personality of a vehicle, making it more inviting to viewers or potential buyers. Finding unique perspectives can set a photographer apart in a competitive market. Light Mastering lighting techniques is fundamental to capturing high-quality automotive photographs. Natural light, reflections, and artificial lighting can either enhance or detract from an image's effectiveness. Sumit shares that learning to work with different lighting conditions has been a vital part of his training, enabling him to create eye-catching visuals that highlight the characteristics of the vehicles he photographs. Skills Handling Camera The ability to handle a camera with precision is paramount for automotive photographers. Sumit stresses the importance of familiarity with various camera settings and controls to adapt quickly to changing environments, ensuring that every shot is executed flawlessly. Retouching Skills Strong retouching skills are essential in this field. Sumit's expertise in image editing helps him produce polished final products that not only meet but exceed clients' expectations. This includes color correction, object removal, and enhancing details, which are all crucial in presenting vehicles in their best light. Perspective A keen sense of perspective can transform standard shots into stunning images. Sumit mentions that he often considers the emotional impact of his photographs, utilizing perspective to create a narrative that connects with the audience on a deeper level. Detailing Attention to detail is another significant skill for automotive photographers. Capturing the fine elements of a vehicle, like the texture of the paint or the shine of the chrome, requires patience and an eagle eye. This meticulousness helps create images that are not only attractive but also informative. Patience Patience is essential in both photography and the automotive world. When capturing moving vehicles or waiting for the perfect light, the ability to remain calm and attentive can result in remarkable shots. Sumit acknowledges that his patience has paid off multiple times, as some of his best images came in the quiet moments of waiting for the right conditions. Passion Lastly, passion plays a pivotal role in the success of any photographer. Sumit’s love for cars ignites his creativity and motivates him to push boundaries within his work. This drive is often what distinguishes successful photographers from the rest in a competitive field. Positives Travelling & Exploring One of the most exhilarating aspects of being an automotive photographer is the opportunity to travel and explore. Sumit enjoys visiting new locations, whether it’s a stunning coastal road or an iconic cityscape, as these backdrops provide varied inspirations for his shoots. Satisfaction The satisfaction derived from capturing the essence of a machine and delivering stunning visuals to a client is unparalleled. For Sumit, each successful photo shoot represents a unique achievement and a contribution to the automotive narrative that he is passionate about. Growing Industry With the rapid expansion of motorsports and automotive culture, the photography niche is consistently growing. An influx of automotive events, custom car shows, and global car releases provide a wealth of opportunities for professionals like Sumit to thrive in a dynamic field. Challenges Less Race Culture in India One of the challenges facing automotive photography in India is the comparatively lesser race culture, which can limit opportunities for action shots and motorsport-related content. Despite this, Sumit remains optimistic, believing that as the culture grows, so too will the demand for automotive photography. Risk Like any profession involving equipment and fast-moving vehicles, there are inherent risks in automotive photography. Sumit acknowledges the importance of safety and the need to find the balance between creating thrilling images and ensuring personal safety. Wear & Tear of Camera The wear and tear of professional photography equipment is another challenge. Capturing high-speed motion and outdoor shoots can take a toll on cameras and lenses, requiring photographers like Sumit to invest in regular maintenance and replacements. New Cameras in Market The constant evolution of technology and the introduction of new cameras into the market can be daunting. Staying updated requires dedication and a willingness to adapt, as new equipment often comes with advanced features that can enhance photographic storytelling. Competition As with many creative fields, competition can be fierce. The rising number of photographers entering the automotive genre means Sumit must continually refine his skills and innovate his style to stand out and attract clients in a crowded marketplace. A Day Of Automotive Photography A typical day for an automotive photographer like Sumit revolves around planning and execution of photoshoots. Typically, he spends the morning scouting locations and setting up equipment, followed by several hours of shooting to capture the best angles and light. Sumit often collaborates closely with car owners or brands to discuss concepts and ensure their vision aligns, creating images that not only meet artistic standards but serve specific marketing goals. After the shoot, post-production work takes center stage as he meticulously edits the best shots, preparing them for review and publication. In reflecting on his journey, Sumit Ritur underscores the powerful connection between passion and profession. Automotive photography allows him to not only explore his love for vehicles but also share that passion with the world. As the industry continues to evolve alongside automotive culture, it holds exciting prospects for enthusiasts and professionals alike. The impact of such a career is profound, providing the ability to tell stories through images that resonate with people around the globe.

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How to get into

Automotive Photography?

If you are want to get into Automotive Photography, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Automotive Photography is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Automotive Photography, what education and skills you need to succeed in Automotive Photography, and what positives and challenges you will face in Automotive Photography.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Automotive Photography.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Lead Photographer Sumit Raturi's LifePage:

[LifePage]
https://www.lifepage.in/page/sumitraturi

LifePage Career Talk on Automotive Photography

[Career]
https://www.lifepage.in/careers/automotive-photography

[Full Talk]
https://lifepage.app.link/20171014-0001

[Trailer]
https://www.youtube.com/watch?v=dSE8bsqIwio

(Automotive Photography, Sumit Raturi, Liberal Arts Productions, Photoshoot, Photographer, Automobiles Photography, Motorsports, Racing, Races)

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