Content Writing

Kriti Sharma | Founder | Wings of Words

What is Content Writing?

You may be curious about a Career in Content Writing. Unfortunately, it is very difficult to find information about What Content Writing actually is. Most pages on the internet just talk about How to get into Content Writing. The internet is a great source of information on Content Writing, but it is second best to learning about the same from a real professional.

With 4 years & 4 months of professional experience, Founder Kriti Sharma understands Content Writing. Founder Kriti Sharma outlines Content Writing as:

Content writing is a form of online writing which is closely linked to web marketing campaigns. This means creating the writing which appears on websites that are designed to sell or promote a specific product. Content writers work according to the brief provided by a client. The job of the Content Writer is to turn this brief into a finished product which becomes part of the target webpage.

How Founder Kriti Sharma got into Content Writing?

After doing my schooling from St. Josephs Convent School, Faridabad, I did my B Com from Delhi University. Thereafter, I did my Post Graduate Diploma in Broadcast Journalism from NDTV Worldwide and after that I did internship as a sub editor, print at Asian News International. I worked with Times of India as a sub editor and did freelancing as a content writer for various companies. I started my own company named Wings of Words in 2017.

Founder Kriti Sharma's Talk on Content Writing

The Journey of a Content Writer: Kriti Sharma’s Road to Success in the Written Word In the digital age, content writing has become an essential component of effective communication, producing messages that resonate with audiences worldwide. Kriti Sharma, a passionate content writer, shares her journey from a curious student to the head of content in multiple organizations. With her experiences in journalism and dedication to her craft, Kriti provides insight into the complexities and joys of content writing. This article explores her educational background, key skills, the benefits and challenges of the profession, and what a typical day in her life looks like as a content writer. What Is Content Writing? Content writing involves the art of crafting engaging and informative material for various mediums, including articles, blogs, websites, and press releases. As Kriti Sharma outlines, content writing shapes thoughts and ideas about products or services, making them accessible and understandable to the broader public. The field is multifaceted, with categories ranging from formal and technical writing to more casual, informal pieces. The ultimate goal of content writing is to inform and educate the audience, enhancing their understanding of the world around them. Education Literature A strong foundation in literature is crucial for aspiring content writers. Kriti emphasizes how studying literature helps writers familiarize themselves with different writing styles and forms, providing insights into their stylistic preferences. Literature not only enhances language skills but also deepens writers' appreciation for narrative construction and creativity, both essential for effective content writing. General Knowledge In the realm of content writing, being well-informed is non-negotiable. General knowledge equips content writers with the awareness needed to develop informative content. Kriti highlights that understanding current events and various topics enriches the writing process, enabling writers to produce relevant and engaging material for their audience. This breadth of knowledge is vital for connecting with readers and providing them with accurate information. Language Language proficiency, particularly in English, plays a significant role in content writing. Kriti explains that understanding vocabulary, grammar, and sentence structure is fundamental to connecting with the target audience. Mastery of language not only enhances readability but also establishes credibility with readers, which is critical for any writer aiming to leave a lasting impression. Research Research skills are paramount for content writers. As Kriti points out, writers must delve into topics they might not be initially familiar with, requiring thorough investigation and exploration. By leveraging various sources—from books to online databases—they can produce well-informed content that meets clients' needs and serves reader interests. Skills Writing Skills At the core of content writing lies the ability to write effectively. Kriti stresses that writing skills can be honed over time through practice and exposure to different styles. Aspiring writers can cultivate their abilities by reading extensively and experimenting with various forms of written expression, making writing a skill that evolves through dedication and continuous learning. Communication Strong communication is vital in content writing as it fosters better relationships with clients. Kriti elucidates that understanding clients' needs and articulating ideas clearly are fundamental to delivering effective content. Good communication enables writers to navigate project requirements and ensure that their output aligns with client expectations. Vision Content writers need a clear vision to draft compelling material. Kriti emphasizes the importance of understanding the target audience and what resonates with them. This vision allows writers to tailor their content, ensuring it reaches the intended demographic effectively and engages them thoughtfully. Creativity Creativity sets writers apart. Kriti underscores the importance of innovation in content creation, as unique ideas and fresh perspectives can significantly enhance engagement. Writers must think outside the box to craft content that captivates audiences, elevating their work above the conventional. Detailed Oriented Being detail-oriented is essential for content writers, as it ensures that their writing is comprehensive and engaging. Kriti highlights that attention to detail allows writers to provide thorough insights, making sure that every aspect of the content is accurate and relevant for the intended audience. Proof Reading Proofreading is a critical step in the writing process, as Kriti shares from her own experience. By reviewing their work, writers can spot errors and ensure that their content meets quality standards. A rigorous proofreading process helps maintain professionalism and clarity, fostering trust with clients. Positives Growth Content writing offers opportunities for both personal and professional growth. Kriti describes how the profession nurtures continuous learning and engagement with diverse topics and individuals. This dynamic environment cultivates a writer’s adaptability and enhances their overall knowledge. Social impact The power of words can lead to significant social change. Kriti reflects on how writing can influence others, creating awareness and prompting dialogue around various issues. Through impactful content, writers can contribute positively to society and carve out a respected place for themselves in their communities. Respect Writers who provide quality, informative content often earn respect within their fields. Kriti notes that when people find value in what they read, they begin to view writers as credible sources of information, establishing a strong reputation that can lead to further opportunities. Not Monotonous One of the most appealing aspects of content writing is its variety. Kriti explains that each day presents new topics and projects, making the job dynamic and engaging. Breaks from routine help writers maintain enthusiasm and motivation in their work. Challenges Time Management Meeting deadlines is crucial in content writing, and it can pose a significant challenge. Kriti illustrates that time management becomes an essential skill, as research and writing require considerable time investment. Writers must plan and prioritize their schedules to meet clients’ deadlines without sacrificing quality. Content Duplicacy Plagiarism can undermine a writer’s credibility. Kriti discusses her early struggles with producing original content, emphasizing the need for diligence to avoid duplicating others' work. Writers must be proactive in checking their writing for originality to maintain integrity in their content. Quality Concern Maintaining high-quality standards is paramount. Kriti acknowledges that ensuring content meets the client's expectations can sometimes be challenging. Writers need to align their output with client needs while delivering content that engages and informs readers effectively. Client Expectations Aligning with client expectations can be a daunting task. Kriti emphasizes the importance of clear communication in managing clients' often unrealistic demands. Writers must navigate these expectations, advocating for realistic outcomes while ensuring client satisfaction. A Day Of Content Writing Kriti's typical day as a content writer begins around 9:30 AM and varies based on her 11 projects. Each day, she tackles multiple articles and blogs, managing her time to accommodate research and writing. Kriti often finds herself working into the night when inspiration strikes, illustrating her dedication to her craft. Balancing numerous projects and ensuring quality, her day is vibrant and full of energy, aiming to meet her clients' diverse needs. In conclusion, the journey of content writing is a blend of creativity, commitment, and continuous learning. Kriti Sharma’s experiences highlight the profession's dynamic nature and significance in shaping public discourse. As content continues to play a pivotal role in our digital interactions, talented writers like Kriti will be at the forefront, crafting narratives that inform, engage, and inspire.

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How to get into

Content Writing?

If you are want to get into Content Writing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Content Writing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Content Writing, what education and skills you need to succeed in Content Writing, and what positives and challenges you will face in Content Writing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Content Writing.

LifePage Career Plan

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Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Founder Kriti Sharma's LifePage:

[LifePage]
https://www.lifepage.in/page/kritisharma

LifePage Career Talk on Content Writing

[Career]
https://www.lifepage.in/careers/content-writing-2

[Full Talk]
https://lifepage.app.link/20171130-0007

[Trailer]
https://www.youtube.com/watch?v=lu5Cvg84BQY

(Content Writing, Kriti Sharma, Wings of Words, Creative Writing, Scripting, Content Management, Writing, Blogging)

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