Event Management

Akhil Verma | Director | VSK Creations Pvt Ltd

What is Event Management?

A Career in Event Management is very interesting. Internet is brimming with pages on How to get into Event Management, while one should first understand What is a Career in Event Management. It is best to learn about Event Management from a real professional, this is akin to getting it from the horse's mouth.

Director Akhil Verma invested 9 years in Event Management. Here is how Director Akhil Verma detailed Event Management:

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

How Director Akhil Verma got into Event Management?

After completing M Com and gaining experience in insurance sales, I moved on to work with 108 Services in the department of Corporate Services and Event Management. After a year, I founded VSK Creations Pvt Ltd in 2009 and presently, I continue to serve there in the capacity of Founder and Director.

Director Akhil Verma's Talk on Event Management

The Journey of an Event Manager: Akhil Verma's Creative Path to Success Akhil Verma, an inspiring figure in the world of Event Management, embarked on his professional journey with a unique blend of creativity and resilience. Starting from his hometown of Dehradun, he transitioned from a conventional sales career into an exciting field that perfectly marries his passion for organization with the joy of celebration. In this article, we delve into Akhil's experiences, insights, and the multifaceted world of event management, exploring the education, skills, positives, challenges, and a glimpse into his daily routine. What Is Event Management? Event Management is the systematic planning, organization, and execution of various occasions ranging from social celebrations like weddings to corporate functions and public events. It involves multiple facets, including venue selection, catering, audio-visual arrangements, and logistics, all aimed at achieving a specific objective for the event. The key to successful event management lies in meticulous attention to detail and the ability to adapt to unforeseen challenges. Effective event managers like Akhil understand how to tie individual elements together to create a cohesive and memorable experience that fulfills the client’s vision. Education Equipment Knowledge A solid foundation in the technical aspects of event management is crucial. Knowledge of equipment such as sound systems, lighting, and staging is essential for the seamless execution of events. Akhil emphasizes understanding this technical knowledge to manage events efficiently, ensuring that each element works harmoniously to create the desired atmosphere. Latest Trends Remaining updated with the latest trends greatly influences an event manager's success. Akhil speaks about the importance of being aware of contemporary styles and innovations, from decor designs to event formats, allowing managers to offer fresh and engaging experiences that resonate with clients and attendees alike. Vendor Database Management A robust network of reliable vendors is a cornerstone of successful event management. Akhil highlights the significance of establishing relationships with various suppliers, including caterers, decorators, and equipment providers. A well-maintained vendor database not only facilitates quick decision-making but also assures clients of quality services. Market Research Understanding the local market dynamics is vital for tailoring events to specific demographics. Akhil shares his experiences of conducting market research to discern the type of events prevalent in different regions and how they can better serve potential clients based on those trends. Event Requirement Effective event planning starts with a comprehensive understanding of the client's needs. Akhil points out that listening to clients and addressing every detail of their requirements—from guest counts to specific preferences—enables event managers to deliver satisfactory and memorable services. Skills Tech Savvy In today's digital age, being tech-savvy is imperative for event managers. Akhil notes that utilizing online tools for promotion, client interaction, and event management can significantly enhance operational efficiency and client engagement. Networking Building a strong network is key to success in event management. Akhil underscores that fostering relationships with clients, vendors, and peers can lead to referrals and repeat business, essential for sustainability in this competitive field. Positive Attitude A positive demeanor is crucial, especially when working under pressure. Akhil believes that presenting oneself as confident and approachable instills trust in clients, allowing them to feel secure in their choice of an event manager. Patience Event management is fraught with unpredictability. Akhil emphasizes that maintaining patience is essential when facing last-minute changes or challenges, as it enables managers to devise quick solutions without escalating client anxiety. Commitment Commitment to both clients and vendors is paramount. Akhil discusses the necessity of fulfilling promises and maintaining open lines of communication, which builds trust and fosters long-term relationships. Observational Skills Being observant helps event managers stay ahead of trends and client expectations. Akhil encourages aspiring managers to constantly survey the market and learn from every event, broadening their perspective on what works and what doesn't. Leadership Skills An effective event manager must demonstrate strong leadership. Akhil highlights that guiding a team while ensuring client satisfaction requires decisive leadership and the ability to motivate others toward a common goal. Positives Low Entry Barrier One of the appealing aspects of entering the event management field is the minimal initial investment required. Akhil notes that individuals can start their companies with just a computer and an idea, making it accessible to many aspiring entrepreneurs. Glamorous Career The dynamic nature of event management makes it a glamorous career. Akhil finds excitement in the variety of events he handles, from weddings to corporate gatherings, which keeps the work fresh and engaging. Constant Learning Every event presents a new opportunity for learning. Akhil enjoys the diverse challenges that come with each project, fostering continuous personal and professional growth. Work Satisfaction Akhil expresses immense pride and satisfaction in executing successful events. The positive feedback from clients and the joy of crafting experiences for others lend a strong sense of accomplishment to his work. Monetary Benefits With the growing demand for event management services, there are significant financial prospects. Akhil suggests that successful professionals can earn competitive salaries, especially as they build their reputation and client base over time. Challenges Work Pressure The demands of event management can create substantial pressure. Akhil explains that the stakes are often high, as clients expect perfection for significant life events, increasing the responsibility on the event manager. Finance Initial financing can be a hurdle, especially for larger events that require upfront costs. Akhil shares that effective financial planning and vendor relationships can help mitigate these challenges, allowing managers to deliver quality service without overwhelming financial risk. Competition As the field matures, competition intensifies. Akhil recognizes the importance of differentiating services and constantly innovating to remain relevant in a saturated market. Long Term Survival Sustaining a business over the long term requires adaptability and strategic thinking. Akhil suggests that successful event managers continuously seek new opportunities and remain resilient in the face of fluctuating market demands. Vendor Management Managing vendor relationships can be challenging, requiring time and effort to maintain goodwill and reliability. Akhil underlines that successful vendor management is crucial for seamless event execution, especially during high-pressure scenarios. Client Retention With numerous options available, retaining clients can prove difficult. Akhil emphasizes the importance of delivering quality services and building rapport to encourage repeat business and client loyalty. A Day Of Event Management A typical day in Akhil's life as an event manager can vary widely. He often begins his day reflecting on his tasks, prioritizing client meetings, and planning for upcoming events. Akhil shares that managing time effectively is vital, especially when balancing pressure-filled days overseeing event setups with quieter days dedicated to client outreach and brainstorming. In conclusion, the field of event management is both challenging and rewarding. Akhil Verma's journey exemplifies the passion and dedication required to thrive in this vibrant industry. By harnessing creativity, strong interpersonal skills, and a solid understanding of the logistics involved, aspiring event managers can not only succeed but also find joy in crafting memorable experiences for others. Through hard work and a commitment to excellence, they can make their mark in a landscape that celebrates creativity and connection.

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How to get into

Event Management?

If you are want to get into Event Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Event Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Event Management, what education and skills you need to succeed in Event Management, and what positives and challenges you will face in Event Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Event Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Director Akhil Verma's LifePage:

[LifePage]
https://www.lifepage.in/page/akhilverma

LifePage Career Talk on Event Management

[Career]
https://www.lifepage.in/careers/event-management-6

[Full Talk]
https://lifepage.app.link/20180828-0001

[Trailer]
https://www.youtube.com/watch?v=YH3XmFa2_tI

(Event Management, Akhil Verma, Director, VSK Creations Pvt Ltd, Business, Entrepreneur, Weddings, Corporate Parties, Event Planning, Planner, Events)

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