Event Management

Ankita Taneja | Event Manager | Planning Guru

What is Event Management?

A Career in Event Management is very interesting. Almost everyone seems to be talking about How to start a Career in Event Management, while one should first develop an understanding of What is a Career in Event Management. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Event Management from non professionals.

Event Manager Ankita Taneja invested 4 years & 5 months in Event Management. Here is how Event Manager Ankita Taneja detailed Event Management:

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

How Event Manager Ankita Taneja got into Event Management?

After my education, I started an event management company called Planning Guru where we plan and manage different events such as weddings and birthday parties.

Event Manager Ankita Taneja's Talk on Event Management

The Journey of an Event Manager: Creative Planning with Ankita Ankita’s journey into the world of event management is a remarkable story of creativity, dedication, and a love for orchestrating special moments. With a solid educational foundation and a passion for design, she has carved out a niche for herself in the vibrant and demanding field of event management. This article delves into Ankita's background, her insights on the skills and education necessary for success, the positives and challenges of her career, and a glimpse into what a typical day looks like in this dynamic profession. What Is Event Management? Event management is the process of planning, executing, and overseeing events ranging from weddings to corporate gatherings. This profession requires a multifaceted approach, blending creativity with logistical coordination to ensure every detail is meticulously handled. Event managers are responsible for everything, from conceptualizing themes to managing vendor contracts, ensuring that each event runs smoothly and meets the client’s expectations. As Ankita explains, the scope of event management goes beyond mere coordination; it is about crafting meaningful experiences that resonate with individuals and communities. Education Management A foundational aspect of event management is a solid education in management. This provides critical skills in organization, resource allocation, and strategic planning. For Ankita, her education from Maharashtra and HNB Garhwal University equipped her with these vital tools. Management courses give future event planners the framework needed to tackle the complexities of various events while efficiently managing teams, budgets, and timelines. Decoration An integral part of any event is its decor, which requires an eye for aesthetics and an understanding of thematic implementation. Ankita emphasizes the importance of creating visually appealing environments that align with the event's purpose. From selecting color schemes to arranging floral designs, her creative flair shines through in how she manifests ideas into reality. Logistics Logistics play a critical role in successful event execution. This includes managing the timetable, materials, and resources necessary for the event. Ankita mentions the importance of checking every logistical aspect, from gift distribution to food service, ensuring nothing is overlooked. Effective logistics help prevent last-minute crises and keep events on schedule. Photography In the age of social media, quality photography has become a pivotal component of event management. Having a grasp of photography, including modern trends such as drone usage and cinematic techniques, allows event managers like Ankita to enhance the overall aesthetic of the event. Understanding photography helps in coordinating with professionals to capture the essence of moments that attendees want to relive. Hospitality Hospitality is more than just serving food; it involves creating a welcoming atmosphere for guests. Ankita highlights the need for a strong understanding of different cuisines to cater to diverse client preferences. This fosters a sense of comfort and enjoyment, which is crucial for the overall success of any event. Sound Systems Music sets the tone for events, making knowledge of sound systems essential for event managers. Whether it's hiring a DJ or arranging the audio for speeches, understanding sound systems ensures that the appropriate ambiance is created. Ankita illustrates how knowledge in this area result in memorable experiences where every note is perfectly aligned with the occasion. Cuisines Ankita emphasizes the importance of understanding various cuisines since food often represents cultural identity during events. For her, accommodating different culinary tastes not only satisfies guests but also enhances the event's overall quality. This adaptability requires continuous learning about food trends and preferences. Latest Trends As trends evolve, so must the skills of an event manager. Ankita notes the necessity of staying updated with the latest design and planning trends ensures that her services remain competitive and appealing. Continuous education and exposure to new ideas help keep event elements fresh and exciting. Skills Creativity The creative aspect of event management cannot be overstated. Ankita stresses the need for innovative thinking to design themes and elements that resonate with clients. Creativity is crucial not only for visual appeal but also for delivering unique experiences that stand out in a crowded market. Leadership Effective leadership skills are essential in managing teams and ensuring everyone works towards a common goal. Ankita highlights that a strong leader can inspire and galvanize a team, helping them perform at their best. A good leader also delegates tasks effectively, which is vital during high-pressure moments before an event. Analytical & Observation Being analytical and observant allows event managers to evaluate the execution of programs. Ankita notes that tracking every detail ensures that things are on the right track. An attentive event manager anticipates potential issues and addresses them proactively before they escalate. People Skills Interacting effectively with clients and vendors is vital in event management. According to Ankita, having strong people skills can foster good relationships and lead to lasting partnerships. This skill set includes understanding client needs and providing personalized experiences that leave a lasting impression. Interpersonal Skills Interpersonal skills enable an event manager to communicate effectively with diverse individuals. Ankita conveys that these skills are essential for understanding the specific requirements and preferences of clients, which ultimately leads to higher satisfaction and success. Communication Skills Clear communication is critical in conveying ideas and client expectations. Ankita asserts that being transparent in discussions prevents misunderstandings and helps maintain a positive rapport throughout the planning process. Pressure Handling Events come with inherent pressures, especially when multiple functions occur simultaneously. Ankita mentions that learning to manage stress and prioritize tasks is essential for success in this fast-paced environment. Proper planning helps ease the burden during crunch time. Patience Patience is integral in navigating the ups and downs commonly associated with event management. Ankita emphasizes that remaining calm amidst chaos often leads to better outcomes and more satisfied clients. Patience allows her to address challenges without losing focus on the bigger picture. Positives Growth Opportunities The event management field offers abundant growth opportunities. With countless weddings, corporate events, and family functions occurring year-round, professionals are continually positioned to expand their networks and reach new clients. Ankita recognizes that every successful event can lead to referrals and new business ventures. Glamorous Field Event management is undeniably glamorous, often associated with celebrations filled with joy and beauty. Ankita delights in the glamour of working on weddings and high-profile parties, where she collaborates with designers, stylists, and entertainers. This proximity to glitz allows her to indulge her creativity. Continuous Learning The need for continuous improvement in skills, trends, and practices ensures that event managers remain relevant in a competitive industry. Ankita rejoices in the fact that every event presents a chance to learn something new, whether it be about technology, decoration, or client service. Monetary Potential The financial rewards in event management can be significant, particularly during peak seasons. Ankita understands that with the right reputation and a portfolio of successful events, one can demand higher fees. The investment of time and effort can lead to a rewarding monetary outcome, especially in India's vibrant wedding culture. Challenges Competition The event management field is marked by intense competition as many strive to provide unique experiences for clients. Ankita acknowledges the challenges this creates and emphasizes the importance of standing out through exceptional service and innovative ideas. When teams consistently deliver high-quality events, it significantly mitigates the competition. Client Satisfaction Satisfying clients can often be a challenge due to their varying expectations and preferences. Ankita expresses that achieving a balance between verbal promises and the tangible execution of events is crucial. Ensuring transparency in communication throughout the planning process is key to meeting client needs. Imbalanced Work Life The demanding hours of event management can disrupt the balance between work and personal life. Ankita shares that many events occur late at night or over weekends, leading to challenges in maintaining personal commitments. Time management and setting boundaries become essential for preserving personal well-being. Uncertainties Unforeseen circumstances, such as weather changes or last-minute cancellations, can pose significant challenges during event management. Ankita points out that being prepared for these uncertainties often separates successful event managers from the rest. Flexibility and resourcefulness are vital in addressing sudden changes effectively. A Day Of Event Management A typical day for Ankita in event management is far from routine. Each day presents new challenges and responsibilities. For instance, she may start by meeting with a client to discuss their vision and budget for a wedding. Following this, she collaborates with her team to brainstorm creative ideas and finalize logistical details. The day often includes visits to venues, ensuring that everything from decor to services aligns perfectly with the client’s wishes. Ankita's day is filled with multitasking, balancing client meetings alongside her hands-on involvement in executing events. Whether attending an anniversary celebration or coordinating a wedding, Ankita's involvement in every step is evident. This dynamic and unpredictable atmosphere is what keeps her passionate and motivated in her role as an event manager. The world of event management is both exciting and intricate, filled with challenges and remarkable rewards. The unique insights and experiences shared by professionals like Ankita enrich our understanding of this vibrant career, reminding us of the beauty and significance of the moments created through their efforts. In the end, event managers do more than just coordinate; they craft lifelong memories, making their role truly invaluable.

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How to get into

Event Management?

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The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Event Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Event Management, what education and skills you need to succeed in Event Management, and what positives and challenges you will face in Event Management.

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Links for this Talk

Event Manager Ankita Taneja's LifePage:

[LifePage]
https://www.lifepage.in/page/ankitataneja

LifePage Career Talk on Event Management

[Career]
https://www.lifepage.in/careers/event-management-8

[Full Talk]
https://lifepage.app.link/20181026-0001

[Trailer]
https://www.youtube.com/watch?v=vSDdLlY-ScI

(Event Management, Ankita Taneja, Planning Guru, Event Manager, Events, Planner, Weddings, Parties, Event Manager, Designer, Project Management, Event Planning, Marketing)

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