Event Management

Shweta Choudhary | Director | Five Faces Entertainment Pvt Ltd

What is Event Management?

A Career in Event Management is very interesting. Understanding Why one wants to choose a Career in Event Management is phenomenally more important than figuring out How to get into Event Management. While anyone can have an opinion on what Event Management entails; only a real professional can really explain it.

With 3 years of professional experience, Director Shweta Choudhary understands Event Management. Director Shweta Choudhary defines Event Management as:

Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

How Director Shweta Choudhary got into Event Management?

After completing my Schooling from Constancia, Dehradun, I did my Graduation from DAV College. I did my MBA from IMT, Ghaziabad. I also did a Diploma in Management and after that worked with various Places. I started my own Event Company named as Five Faces Entertainment Pvt Ltd.

Director Shweta Choudhary's Talk on Event Management

The Journey of an Event Manager: Shweta's Passion for Creating Memorable Experiences In the vibrant world of event management, few embody the spirit of creativity and logistics quite like Shweta. With a rich academic background and diverse work experiences, she has carved a niche for herself through her company, Five Phases Entertainment. In this article, we will explore Shweta's journey, insights into the essential education and skills required in event management, along with the delights and challenges that come with this dynamic career. What Is Event Management? Event management is the art and science of planning, executing, and overseeing events that range from intimate gatherings to grand celebrations. A skillful event manager like Shweta excels in coordinating all aspects of an event, ensuring that everything runs smoothly from start to finish. This involves detailed planning, effective teamwork, marketing strategies, and a keen understanding of client satisfaction. Through meticulous execution and creativity, event managers create memorable experiences that resonate with all attendees. Education Marketing Shweta emphasizes that marketing is a cornerstone of successful event management. It involves generating buzz around an event using various channels, including social media platforms like Instagram and Facebook, print advertisements, and collaboration with marketing agencies. A robust marketing strategy not only attracts attendees but also sets the tone for the overall event experience, making it pivotal to the event's success. Finance Finance plays an essential role in managing events, as it involves budgeting and financial planning. Shweta explains that an event manager must be adept at creating detailed budgets, keeping track of expenses, and ensuring that every dollar spent aligns with the overall goals of the event. Effective financial management safeguards against overspending while maintaining the quality of the event. Operation Management An excellent event demands a well-organized operational framework. Shweta notes that team management and operational skills are crucial, requiring an organized and competent crew to handle different aspects of the event. Without a solid operational foundation, implementing a successful event becomes nearly impossible. Logistics For larger events, logistics become increasingly complex. Shweta highlights the need for thorough planning, which includes acquiring necessary permits, coordinating transportation for celebrities, and managing accommodations for guests. The logistical details can make or break an event’s execution, emphasizing the need for careful planning and agile problem-solving. Public Relations Public relations is another critical component of event management. As Shweta points out, the ability to build and maintain relationships with various stakeholders, including vendors, sponsors, and the media, is vital. Good PR ensures successful collaborations and repeat business, reinforcing the event manager's reputation in the industry. Psychology A deeper understanding of psychology helps event managers like Shweta cater to their clients' needs effectively. By grasping what attendees and clients desire, an event manager can deliver higher satisfaction levels, addressing concerns even before they become issues. This insight enhances the overall experience for everyone involved. Skills Creativity Creativity is the heart of event management. Shweta believes that innovative ideas and unique approaches to every event can make them stand out. This creativity not only attracts attendees but also facilitates dynamic and engaging experiences that attendees will remember. Convincing The ability to convince others is a vital skill in securing sponsorships and partnerships. Shweta provides a real-life example where her convincing abilities helped her procure valuable sponsorships for events, showcasing how trust and rapport can lead to beneficial collaborations. Time Management With events often on tight schedules, time management is paramount. Shweta emphasizes that every event has a timeline that must be adhered to strictly, as delays can incur financial penalties or logistical nightmares. Efficient time allocation ensures that every element of the event is in sync and progresses smoothly. Multitasking An event manager must be a master multitasker. Shweta explains that juggling various responsibilities— from coordinating with vendors to managing clients—simultaneously is everyday reality. This skill enables her to adapt quickly to unexpected challenges while keeping all aspects in balance. Problem Solving In events, unexpected problems are inevitable. Shweta describes the need for strong problem-solving skills, allowing her to navigate complex situations diplomatically. Being able to remain calm and devise solutions on the fly is crucial for maintaining event flow. Administrative Administrative skills are foundational for an event manager. Shweta outlines that managing everything from contracts to the physical setup of an event falls under this umbrella. Good administrative management ensures that all elements align with the planned vision for the event. Communication Effective communication is essential for coordinating various aspects of an event and maintaining relationships with clients and vendors. Shweta notes that the clarity of information shared can significantly impact collaboration and overall success. Positives Self Satisfaction Event management brings immense personal satisfaction. Shweta shares an experience from her HR days wherein she organized a talent hunt that garnered positive employee engagement. This type of creative empowerment fosters a deeper sense of fulfillment in her work. Recognition In the event management industry, especially after organizing significant events, recognition follows. Shweta recounts how completing the "Mr. and Ms. Dehradun" pageant brought her widespread acknowledgment and established her brand in the local community. Travel The role often entails travel to various locations for events, which is another perk for Shweta. This travel not only expands her network but also introduces her to new cultures and experiences, making her work both exciting and enlightening. Good Income & Growth Shweta notes that the potential for significant earnings is a strong motivator in her career. Depending on the scale of the event and the effort involved, income can be substantial and directly correlates with the growth potential in this line of work. Networking Network building is a defining aspect of the event management profession. Shweta highlights how events offer opportunities to meet new people, including industry veterans, sponsors, and celebrities, providing invaluable learning experiences and relationships that can aid future endeavors. Personality Development Working in a public-facing position requires continual personal development. Shweta points out that managing events helps improve one’s communication and presentation abilities, fostering confidence and professionalism essential for success. Continuous Learning The diverse nature of events ensures that there is always something new to learn. Shweta finds this evolving landscape invigorating, as each new event brings unique challenges and opportunities for growth. Challenges Budget Budget constraints are one of the most challenging aspects of event management. Shweta recounts the difficulty of executing high-quality events within limited financial resources, often requiring creative problem-solving strategies to maximize impact without overspending. Getting Sponsorship Securing sponsorships can be tricky due to extensive competition. Shweta illustrates that convincing sponsors demands innovative marketing and continuous branding efforts that align with their expectations, which can be a steep hurdle to overcome. Venue Choosing the right venue is a critical challenge. Shweta explains that different events have varied requirements, and aligning the right venue with client expectations can be a complex task that requires extensive research and negotiation. Odd Working Hours The event management industry is notorious for its irregular hours. Shweta describes how she frequently works late nights or very early mornings to ensure events run smoothly, highlighting the need for flexibility and an adaptable mindset. Client Satisfaction Meeting client demands can often feel like a moving target. Shweta emphasizes that understanding and exceeding client expectations while navigating their subjective tastes is one of the toughest challenges she faces, making diplomacy and flexibility essential qualities for event managers. A Day Of Event Management Shweta's daily routine in event management is vibrant and ever-changing. She begins her day around 10:30 AM, where the schedule is filled with meetings, vendor visits, and client communications. The unpredictability of her day ensures that she is always prepared for the next challenge, often spending time onsite at events where the action unfolds. This dynamic environment offers her a mix of creativity and logistics, living up to her passion for creating memorable events. In conclusion, event management is a complex career brimming with creativity, challenges, and rewards. As illustrated by Shweta's experiences, this profession allows individuals to express their creativity while honing versatile skills essential for navigating the intricacies of managing successful events. The impact of skilled event managers resonates not just in client satisfaction but within the cultural fabric of the community, making their role indispensable in today’s world.

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How to get into

Event Management?

If you are want to get into Event Management, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Event Management is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Event Management, what education and skills you need to succeed in Event Management, and what positives and challenges you will face in Event Management.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Event Management.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Director Shweta Choudhary's LifePage:

[LifePage]
https://www.lifepage.in/page/shwetachoudhary

LifePage Career Talk on Event Management

[Career]
https://www.lifepage.in/careers/event-management-7

[Full Talk]
https://lifepage.app.link/20171213-0001

[Trailer]
https://www.youtube.com/watch?v=hZ2-_CoeHIc

(Event Management, Shweta Choudhary, Five Faces Entertainment Pvt Ltd, Event Planning, Event Marketing, Event Meeting)

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