Event Decoration

Malika Abichandani | Owner | The Event Yarn

Event Decoration

Malika Abichandani
Owner | The Event Yarn

[ 7 years & 5 months Experience ]

What is Event Decoration?

A Career in Event Decoration is very intriguing. One should first understand What a Career in Event Decoration entails before investing time and effort to figure out How to start a Career in Event Decoration. The internet is a great source of information on Event Decoration, but it is second best to learning about the same from a real professional.

Owner Malika Abichandani has worked in Event Decoration for 7 years & 5 months. Owner Malika Abichandani defines Event Decoration as:

As an event stylist, you work hard to bring a memorable atmosphere to an event. Creativity is the key to your success.

How Owner Malika Abichandani got into Event Decoration?

After completing my graduation in Mass Communication and Journalism from Amity University, I did my diploma in Visual Merchandizing. I have worked in various places such as Q Events and Ferns & Petals.

Owner Malika Abichandani's Talk on Event Decoration

The Journey of an Event Stylist: Crafting Dreams into Reality with Mallika Abhichandani In the vibrant world of event decoration, where creativity meets meticulous planning, Mallika Abhichandani stands out as a beacon of inspiration. With her background in journalism and mass communication, followed by years of honing her skills in event styling, Mallika's journey reveals the intricate dance of aesthetics, client understanding, and quick problem-solving that define this captivating profession. This article delves into Mallika's experiences, the education and skills essential for success, the joys and challenges of the career, and what a typical day looks like in the life of an event decorator. What Is Event Decoration? Event decoration is the art of creating a visually stunning environment for various occasions, from weddings to corporate events. It involves careful planning and execution of themes, choosing the right colors and decorations, and ensuring everything aligns with the client's vision. As articulated by Mallika, it requires an understanding of aesthetics, client behavior, and attention to detail to bring each event to life. The process includes selecting props, designing table layouts, creating backdrops, and more, making it a crucial aspect of any significant celebration. Education Psychology Mallika emphasizes that a background in psychology can greatly benefit event decorators. Understanding client psychology is vital to interpreting their reactions, preferences, and emotions. This knowledge assists decorators in reading client cues and delivering experiences that resonate deeply with them, ensuring satisfaction on the big day. Follow Other Decorators Staying updated with industry trends is essential in the fast-paced world of event decoration. Mallika suggests following notable decorators, such as Preston Bailey, to absorb their aesthetics and insights. Learning from others can provide fresh ideas and inspiration, helping decorators to refine their own style and stay relevant in a competitive market. Flowers Understanding flowers is a cornerstone of effective event decoration. Mallika points out that while one need not design floral arrangements from scratch, knowing the aesthetics, colors, and seasons of different flowers is crucial. This knowledge enables decorators to choose the perfect blooms that complement their themes and settings. Trends & Fashion The ability to identify and incorporate current trends plays a significant role in event styling. Mallika discusses how following fashion bloggers and industry trends helps her stay informed about popular colors and styles. For instance, seafoam green and rustic styles are currently in vogue, influencing her design choices and ensuring her work resonates with contemporary tastes. Colors Color selection is a powerful tool in event decoration. Mallika shares her preference for using whites as a base, as they serve as a versatile canvas for other elements. Her intimate knowledge of color palettes allows her to create aesthetically pleasing and cohesive designs that can adapt to the client's vision and the desired atmosphere of the event. Visual Merchandising Mallika's expertise in visual merchandising enhances her event decorating skills. This background enables her to create visually striking setups, whether for events or shop displays. Her ability to conceptualize layouts and focal points translates into enriched experiences for clients, showcasing her comprehensive understanding of design. Skills Theme Based Presentation Crafting a cohesive visual story is vital in event decoration. Mallika highlights the importance of creating theme-based presentations that unify various elements like props, flowers, and table settings. This skill allows decorators to present ideas effectively and ensures that the execution aligns with the client's expectations and overall vision. Communication Effective communication is at the heart of a successful client-decorator relationship. Mallika stresses the necessity of actively listening to clients and understanding their desires. Clear communication not only fosters trust but also assists in translating the client’s vision into a tangible reality. Crisis Management The unpredictable nature of event planning means that crisis management skills are indispensable. Mallika recounts a scenario where a last-minute detail failed to meet client expectations, requiring her to adapt quickly. Her ability to manage unforeseen circumstances has been honed through experience, enabling her to maintain composure in challenging situations. Improvisation In the world of event decoration, flexibility is crucial. Mallika speaks about the importance of improvisation, whether it's altering designs on the fly or substituting elements based on last-minute requirements. This adaptability ensures that the final outcome meets the client’s vision, even in the face of obstacles. Aesthetics An eye for aesthetics is paramount. Mallika mentions how she learned to guide the visual flow of events, ensuring that key elements catch guests' attention. A decorator's ability to create visually impactful spaces contributes significantly to the overall experience and enjoyment of the event. Trustworthy Earning and maintaining trust is essential for long-term client relationships. Mallika emphasizes that integrity and authenticity in her work establish credibility. By delivering results that genuinely reflect the client’s wishes, she fosters loyalty and encourages repeat business. Positives Continuous Learning The ever-evolving nature of event decoration ensures that there is always something new to learn. Mallika relishes the opportunity to apply lessons from each event to improve future ones. This continuous learning process enriches her craft and keeps her engaged in her work. Creative Satisfaction One of the most fulfilling aspects of event decoration is the creative satisfaction that comes from a job well done. Mallika describes the energy release she experiences after completing an event, noting that no monetary reward can compare to the joy of seeing her vision come to life and leaving a lasting impression on clients. Dynamic Work Environment The dynamic environment of event styling keeps each day fresh and exciting. Mallika enjoys interacting with a diverse range of clients and colleagues, which broadens her perspective and enhances her creative process. The variety of projects she undertakes adds to her motivation and passion for her work. Creating Memories Being a part of significant life events allows decorators to create cherished memories for their clients. Mallika acknowledges the profound emotional impact her work has, particularly in culturally significant events like weddings. Contributing to these moments fills her with a sense of purpose and fulfillment. Challenges Demanding Clients Dealing with demanding clients is a common challenge in the event decoration industry. Mallika acknowledges that while most clients are satisfied, some may still seek additional changes. Handling such expectations with grace and professionalism is essential for maintaining a positive working relationship. Miscommunication Miscommunication can lead to significant issues during events. Mallika underscores the importance of attentively listening and keeping thorough records of client requests. Clarity and detailed communication help prevent misunderstandings that could disrupt the execution of an event. External Dependencies Event decoration often relies on third parties, which can introduce complications. Mallika stresses the importance of managing external dependencies effectively, whether it’s coordinating with vendors or ensuring timely deliveries. Being proactive and prepared helps mitigate potential issues before they arise. Delay Of Payments Financial challenges, such as late payments, can complicate event planning. Mallika notes that while she generally avoids these issues, they can create unnecessary stress. Clear agreements regarding payments can help avoid conflicts and ensure smoother operations. Misconceptions The glamorous image of event decoration can lead to misconceptions about the effort and dedication required. Mallika is keen to inform aspiring decorators that behind the scenes, the work is not as fancy as it appears. It involves significant labor and attention to detail that may not be visible at first glance. A Day Of Event Decoration A typical day in the life of an event decorator like Mallika is often filled with a variety of tasks. Due to the seasonal nature of the work, she may engage in visual merchandising during downtimes, but during peak seasons, her focus shifts to organizing events. Daily activities include planning, brainstorming creative ideas, meeting clients to discuss progress, and ensuring that each detail is prepared to perfection. She also teaches at Pearl Academy, sharing her knowledge with aspiring decorators, which adds another dimension to her busy schedule. Mallika’s life as an event decorator is a blend of creativity, collaboration, and hard work. Through her experiences, she illustrates that this dynamic career is both challenging and rewarding, capable of bringing joy to the lives of others while fulfilling one’s artistic aspirations. In a world that thrives on experiences and memories, event decoration holds immense significance. It transforms ordinary moments into extraordinary celebrations, allowing individuals to cherish their special days in unique and beautiful settings. As demonstrated by Mallika Abhichandani, this career is not just a job; it is a heartfelt service to others, contributing to the fabric of memories that people will hold dear for a lifetime.

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How to get into

Event Decoration?

If you are want to get into Event Decoration, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Event Decoration is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Event Decoration, what education and skills you need to succeed in Event Decoration, and what positives and challenges you will face in Event Decoration.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Event Decoration.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Owner Malika Abichandani's LifePage:

[LifePage]
https://www.lifepage.in/page/malikaabichandani

LifePage Career Talk on Event Decoration

[Career]
https://www.lifepage.in/careers/event-decoration

[Full Talk]
https://lifepage.app.link/20170930-0002

(Event Styling, Malika Abichandani, The Event Yarn, Event Decoration, Event Manager, Wedding Planner, Decoration)

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