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Digital Marketing

By Sudeshna Chakravarty
[ Assistant Manager | Logicserve Digital ]




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Career Talk Information




What is Digital Marketing?


A Career in Digital Marketing is very interesting. One should first understand What a Career in Digital Marketing entails before investing time and effort to figure out How to start a Career in Digital Marketing. It is best to learn about Digital Marketing from a real professional, this is akin to getting it from the horse's mouth.

Sudeshna Chakravarty has 7 years & 8 months of professional experience in Digital Marketing. Here is how Sudeshna Chakravarty detailed Digital Marketing:

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s)





How Sudeshna Chakravarty got into Digital Marketing?


After completing my education, I started working with a Publication company. I have been working as an Assistant Manager at Logicserve Digital Pvt Ltd since 2015.





Sudeshna Chakravarty's Talk on Digital Marketing



Starts with what is:
     1) Digital Marketing  

Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Digital Marketing, and not as Qualifications needed to enter Digital Marketing. It explains Education needed in Digital Marketing with these items:
     2) Marketing  
     3) Advertising  
     4) Branding & Communication  
     5) Consumer Mapping  
     6) Digital Marketing  
     7) Software Skills  

Then, the Talk focuses on the most important component that is Skills. Skills are the most important factor determining success in a Digital Marketing. It discusses following headings for Skills in Digital Marketing:
     8) Communication  
     9) Market Research Skills  
     10) Basic Sense of Selling and Commerce  
     11) Good Listening Skills  
     12) Objective Thinking  
     13) Story-Telling  
     14) Quick Learning & Unlearning  

There are great positives of Digital Marketing. This Talk explains these Positives of Digital Marketing:
     15) We Create Brands  
     16) Learn about different Industries  
     17) Future of Marketing  
     18) Success is Measurable  

Challenges define Digital Marketing as much as the Positives of the same:
     19) Deadline Oriented  
     20) High Competition  
     21) Rapidly Changing Environment  
     22) Dependency on Technology  
     23) High Stress  

In the final section of the Talk, Sudeshna Chakravarty talks about How a day goes in a Career in:
     24) Digital Marketing  




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Relevant Links







LifePage Career Talk on Digital Marketing


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/digital-marketing-1


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[Full Talk]
https://lifepage.app.link/20170819-0004


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[Trailer]
https://www.youtube.com/watch?v=PvHRqgD0sbc


(Digital Marketing, Sudeshna Chakravarty, Logicserve Digital, Marketing, Brand Promotion, Online Marketing, Brand Management, Content Management, Display Advertisment)





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