Digital Marketing

Sudeshna Chakravarty | Assistant Manager | Logicserve Digital

What is Digital Marketing?

A Career in Digital Marketing is very intriguing. Unfortunately, it is very difficult to find information about What Digital Marketing actually is. Most pages on the internet just talk about How to get into Digital Marketing. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Digital Marketing from non professionals.

Assistant Manager Sudeshna Chakravarty has worked in Digital Marketing for 7 years & 8 months. Here is how Assistant Manager Sudeshna Chakravarty detailed Digital Marketing:

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s)

How Assistant Manager Sudeshna Chakravarty got into Digital Marketing?

After completing my education, I started working with a Publication company. I have been working as an Assistant Manager at Logicserve Digital Pvt Ltd since 2015.

Assistant Manager Sudeshna Chakravarty's Talk on Digital Marketing

The Journey of a Digital Marketer: Sudeshna Chakravarti's Insights into a Vibrant Career In today's fast-paced digital world, the role of digital marketing has become crucial for businesses aiming to establish their presence online. Sudeshna Chakravarti, a digital marketer at LogicServe based in Bombay, embodies the vibrant energy and innovative mindset that this profession entails. With a foundation in commerce and an MBA in media and communication, Sudeshna has spent several years navigating the complex landscape of digital marketing. In this article, we will explore her journey, the skills vital for success, the challenges faced, and what a typical day in digital marketing looks like. What Is Digital Marketing? Digital marketing is a dynamic subset of marketing focused on promoting products and brands through digital platforms. It encompasses a range of activities from planning and execution to analyzing outcomes, with the ultimate goal of aligning marketing strategies with business objectives. Sudeshna emphasizes that digital marketing operates in an ever-evolving environment, requiring marketers to stay abreast of trends and technologies that facilitate effective communication with consumers. Through various digital channels, brands engage with their target audiences, crafting compelling narratives that resonate and drive consumer behavior. Education Marketing A solid foundation in marketing principles is paramount for anyone aspiring to excel in digital marketing. Sudeshna points out that a thorough understanding of marketing concepts allows professionals to strategize effectively regarding product positioning, pricing, and delivery. Knowledge of the entire marketing lifecycle—from identifying target consumers to understanding their buying motivations—equips marketers with the tools necessary for success. Advertising Understanding the advertising landscape is equally crucial for digital marketers. As Sudeshna explains, advertising is a fundamental function that supports marketing initiatives. A well-rounded grasp of different advertising options can significantly improve the effectiveness of campaigns. By leveraging advertising tools, digital marketers can enhance visibility and profitability for businesses. Branding & Communication In a crowded marketplace, effective branding and communication become imperative. Sudeshna highlights the significance of positioning a brand and crafting the right messages tailored to specific audiences. This not only entails building a recognizable brand identity but also understanding the nuances of audience engagement through strategic communication. Consumer Mapping Sudeshna stressed the need to comprehend consumer behaviors and preferences deeply. Mapping out consumer demographics and psychographics is essential for digital marketers to effectively reach their audiences. By understanding where consumers are and what they need, marketers can tailor their strategies to engage and convert these individuals. Digital Marketing Knowledge of the basic concepts of digital marketing is foundational. Sudeshna reiterates that understanding how digital platforms operate—from SEO to social media algorithms—is crucial for success in this fast-paced field. Continuous learning about new digital marketing tools and strategies helps professionals stay relevant and effective. Software Skills In an increasingly tech-driven industry, familiarity with various software tools provides a competitive edge. Sudeshna advocates for learning design tools or web development software, as these skills enhance a digital marketer's ability to oversee campaigns and understand the technological foundations of their strategies. Skills Communication Good communication skills are critical in digital marketing. Sudeshna underscores that articulating ideas clearly and understanding client needs are essential for creating successful campaigns. Effective communication fosters collaboration among teams and ensures that marketing messages resonate with target audiences. Market Research Skills Conducting thorough market research allows digital marketers to identify opportunities and challenges within the industry. Sudeshna emphasizes the importance of staying informed about market trends, competition, and consumer preferences, which can guide strategic decision-making. Basic Sense of Selling and Commerce An understanding of the sales process and commerce principles contributes to a digital marketer's effectiveness. As Sudeshna notes, recognizing the challenges faced by salespeople provides invaluable insights that can enhance marketing strategies aimed at conversion. Good Listening Skills Listening is a vital skill in digital marketing. Sudeshna stresses that marketers must pay attention to clients' needs and consumer feedback to create tailored solutions. Good listening fosters understanding and builds stronger relationships with clients and audiences alike. Objective Thinking Maintaining an objective perspective is essential when evaluating marketing campaigns. Sudeshna points out the necessity of analyzing data without bias to ascertain the effectiveness of strategies and make informed adjustments when necessary. Story-Telling Storytelling is at the heart of effective marketing. Sudeshna highlights that a compelling narrative can captivate audience attention and create memorable experiences. Marketers who master the art of storytelling can effectively convey brand values and messages. Quick Learning & Unlearning Given the ever-evolving nature of digital marketing, being a quick learner is an asset. Sudeshna elaborates on the importance of adapting to new technologies and methodologies while also being willing to let go of outdated practices. Positives We Create Brands One of the most rewarding aspects of digital marketing is the opportunity to create and shape brands. Sudeshna finds satisfaction in seeing brands grow and connect with their audiences, reflecting the hard work and strategic thinking that goes into each campaign. Learn about different Industries Digital marketing offers exposure to various industries, allowing professionals to broaden their knowledge and skill set. Sudeshna enjoys learning about diverse business models and marketing strategies, enabling her to become a well-rounded marketer. Future of Marketing As digital platforms continue to dominate consumer engagement, digital marketing is positioned as the future of marketing and advertising. Sudeshna believes that adapting to these changes is crucial for sustained success in the field. Success is Measurable The measurable nature of digital marketing is a significant advantage, allowing marketers to evaluate their efforts and make informed decisions. Sudeshna points out that tracking campaign performance helps identify what works and what doesn’t, enhancing strategic planning. Challenges Deadline Oriented A major challenge in digital marketing is adhering to tight deadlines. Sudeshna notes that the urgency to deliver results can sometimes hinder the creative process, requiring marketers to balance efficiency with quality. High Competition The digital marketing arena is highly competitive, with numerous brands vying for audience attention. Sudeshna highlights the pressure this competition places on marketers to continuously innovate and stay ahead of the curve. Rapidly Changing Environment The fast-paced nature of digital marketing means that trends and technologies are constantly evolving. Sudeshna emphasizes that marketers must remain agile and adaptable in order to thrive in such an environment. Dependency on Technology With much of digital marketing reliant on technology, any technological failures can derail campaigns. Sudeshna remarks on the importance of having contingency plans to navigate these challenges effectively. High Stress The high-stress nature of the role can be daunting. Sudeshna acknowledges the pressure to demonstrate ROI and ensure successful campaign execution, which can lead to demanding work hours and stress levels. A Day Of Digital Marketing Sudeshna’s typical day as a digital marketer is dynamic and filled with variety. She spends her time meeting prospective clients, understanding their needs, and formulating digital marketing solutions. Typically, her day involves collaborating with various internal teams—such as media planning, creative, and development—to ensure that client expectations align with deliverable capabilities. This engagement fosters a collaborative environment where ideas are exchanged, and solutions are tailored to meet specific objectives. Despite the challenges, Sudeshna finds her role exciting and rewarding, as every interaction offers a new learning opportunity. In closing, digital marketing is a multifaceted field filled with potential for those willing to embrace its challenges and innovations. As Sudeshna Chakravarti illustrates through her journey, it is a profession that not only drives brand success but also fosters continuous learning and adaptation. The impact of this work stretches beyond metrics and campaigns, shaping how brands communicate and engage with their audiences in an increasingly digital world.

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How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.

LifePage Career Plan

14 hour personalized guidance program

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Assistant Manager Sudeshna Chakravarty's LifePage:

[LifePage]
https://www.lifepage.in/page/sudeshnachakravarty

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-1

[Full Talk]
https://lifepage.app.link/20170819-0004

[Trailer]
https://www.youtube.com/watch?v=PvHRqgD0sbc

(Digital Marketing, Sudeshna Chakravarty, Logicserve Digital, Marketing, Brand Promotion, Online Marketing, Brand Management, Content Management, Display Advertisment)

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