Digital Marketing

Suchana Bera | Digital Marketer & Brand Head | Various Assignments

What is Digital Marketing?

A Career in Digital Marketing is very interesting. Unfortunately, it is very difficult to find information about What Digital Marketing actually is. Most pages on the internet just talk about How to get into Digital Marketing. The most authoritative source of information on Digital Marketing is someone with real experience in it.

Digital Marketer & Brand Head Suchana Bera has 9 years & 11 months of professional experience in Digital Marketing. According to Digital Marketer & Brand Head Suchana Bera, Digital Marketing is:

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

How Digital Marketer & Brand Head Suchana Bera got into Digital Marketing?

After doing my schooling from Raisina Bengali School, Delhi, I did BA in Business Management & Travel Tourism from the College of Vocational Studies, Delhi University. I got a job opportunity during my college days only as a PR professional. After that I did PGD in Marketing Management from Symbiosis Institute of Management Studies and later did certification course in Digital Marketing from Google. I have a proficiency in initiating and developing relationships with key decision-makers in large corporate. I also handle the entire gamut of internal and external communications, correspondences aimed at creating favorable starting points with stakeholders & other related entities on which the company depends. I am a professional holding over 19 years of rich experience in having worked with various reputed organizations named Carlson Hotels worldwide, The Lalit Suri Hospitality Group, kaya Skin Care Ltd, Mercedes-Benzes India Pvt Ltd ,Delhi in diverse sectors for marketing communications & public relation operations as well as revenue expansion. I handle and motive the team of 10 professionals pan India and established vendors.

Digital Marketer & Brand Head Suchana Bera's Talk on Digital Marketing

The Journey of a Digital Marketer: Suchna Vera's Insightful Path to Success In the ever-evolving world of marketing, few careers resonate as deeply as that of a digital marketer. Suchna Vera, a seasoned digital marketer and content creator, reflects on her journey and the insights she's garnered over the years. With over two decades of experience, she provides a unique perspective on the digital marketing landscape, detailing both the opportunities and challenges within the field. This article will explore Suchna's career, her educational background, the essential skills for success, the positives and challenges of the profession, and a glimpse into a typical day in the life of a digital marketer. What Is Digital Marketing? Digital marketing encompasses a broad range of online marketing strategies and tactics used to promote products and services through digital platforms. As Suchna Vera explains, it’s about using technology to create lasting relationships between brands and consumers. This sector is not only about advertising through social media or search engines but also about understanding consumer behavior and leveraging analytics for strategic decision-making. With the rise of technology, digital marketing has become an essential component in shaping a brand’s presence and effectiveness in reaching its target audience. Education Certifications Suchna's educational journey laid a foundational framework for her career. The digital marketing landscape necessitates continuous learning, and pursuing certifications is an important step. Suchna herself undertook several short courses, including one from Google, to stay updated with the latest industry trends and best practices. These certifications help professionals tailor their skills to meet the evolving demands of digital marketing. Practical Knowledge Experience is key in digital marketing, as Suchna learned during her career. Having started her journey in hospitality, she emphasized that hands-on experience often surpasses classroom learning. Before becoming the brand head for Campari India, she accumulated over a decade’s worth of practical knowledge that shaped her understanding of market dynamics, client needs, and campaign execution. Different Platforms Understanding various digital platforms is crucial for any digital marketer. Suchna highlights that each platform, from Instagram to LinkedIn, has its unique audience and usage guidelines. The flexibility to adapt content to suit each platform ensures effectiveness in marketing strategies, allowing digital marketers to create engaging material tailored for different demographics. Product Knowledge A comprehensive grasp of the products being marketed is invaluable. According to Suchna, knowing the ins and outs of a product not only enhances the marketer's confidence but also enables them to align marketing strategies with product strengths and consumer preferences. This knowledge allows for more effective segmentation and targeting, leading to better engagement and conversion rates. Target Audience Identifying and understanding the target audience is a core component of digital marketing. Suchna argues that success hinges on a marketer's ability to communicate and connect with specific consumer groups. By employing analytics and consumer feedback, digital marketers can hone their outreach and make informed decisions, enhancing campaign effectiveness and brand loyalty. Skills Networking Networking is paramount in digital marketing, as noted by Suchna. Building relationships with other professionals can lead to collaborations, partnerships, and new opportunities. Throughout her career, she has leveraged her networking skills to gain insights and foster connections that have propelled her forward in this competitive field. Analytical Skills As digital marketing increasingly relies on data, having strong analytical skills is essential. Suchna emphasizes the importance of being able to interpret data trends to strategize campaigns effectively. With the right analytical tools, a digital marketer can discern actionable insights that inform their marketing tactics, leading to enhanced performance. Research Oriented Digital marketers must maintain a research-oriented mindset to stay ahead. Suchna underlines that continual research into trends, consumer behavior, and new technologies is necessary for staying relevant in a fast-paced industry. This willingness to learn and adapt is vital for long-term success in digital marketing. Creative Thinking Creativity sets successful digital marketers apart. Suchna believes that innovative thinking is critical when crafting compelling content and campaigns. Thinking outside the box allows marketers to capture attention amidst the overwhelming amount of online content available, helping them stand out and effectively convey their brand message. Positives Exposure One of the most significant advantages of being a digital marketer is the exposure to diverse industries and professionals. Suchna shares that her career has allowed her to explore various sectors, work with numerous clients, and constantly learn from different perspectives. This exposure can significantly enhance one’s versatility and adaptability. Digital Recognition Suchna stresses that digital recognition can rapidly elevate one’s career within this field. As individuals build their own brand and presence online, their credibility increases. This recognition not only aids in personal growth but also attracts potential clients and collaborators in the digital marketing space. Monetary Benefits The financial rewards of digital marketing can be substantial. Suchna highlights that skilled marketers who successfully build their brand and influence can enjoy considerable monetary benefits. As demand for digital expertise increases, so does the potential for lucrative opportunities and partnerships. Challenges No Fix Timings A significant challenge in digital marketing is the irregular working hours. Suchna notes that flexibility is both a boon and a bane; while it allows marketers to structure their work around their lives, it can also lead to unpredictable schedules. Effective time management becomes essential to maintain a healthy work-life balance. Initial Struggle Many digital marketers face an initial struggle when starting their careers. Suchna remarks that the vastness of the field can be overwhelming, and breaking into it requires persistence and resilience. However, gaining experience and building one’s portfolio over time can significantly ease this transition. Knowledge Up-gradation The rapidly changing nature of digital marketing necessitates constant knowledge upgrading. Suchna emphasizes that what works today may not be effective tomorrow, making it important for marketers to consistently update their skills and understanding of the latest trends and technologies in the industry. A Day Of Digital Marketing A typical day for Suchna as a digital marketer is anything but routine. She starts her mornings with yoga, ensuring she is refreshed and ready to tackle the challenges of the day. Her time is primarily devoted to researching trends, strategizing campaigns, and creating engaging content. Given the nature of her role, she often has to adjust her schedule based on the needs of her clients or upcoming deadlines, making flexibility a key aspect of her daily routine. In conclusion, digital marketing is a dynamic and rewarding field that requires a blend of creativity, analytical thinking, and continuous learning. Suchna Vera's journey illustrates the importance of adaptability, passion, and networking in achieving success in this profession. As the digital landscape continues to evolve, the role of digital marketers will be integral in shaping the marketing strategies of tomorrow.

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How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

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Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

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Links for this Talk

Digital Marketer & Brand Head Suchana Bera's LifePage:

[LifePage]
https://www.lifepage.in/page/suchanabera

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-6

[Full Talk]
https://lifepage.app.link/20191009-0001

[Trailer]
https://www.youtube.com/watch?v=E_mkBUaQ7hg

(Digital Marketing, Suchana Bera, Various Assignments, Digital Marketer, Blogger, Influencer, Trand Ambassador, jack Daniels, Brand Head Campari India, Public Figure)

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