Digital Marketing

Ashutosh Bharadwaj | Marketing Head | Broomberg Cleaning Services

What is Digital Marketing?

A Career in Digital Marketing is very intriguing. Almost everyone seems to be talking about How to start a Career in Digital Marketing, while one should first develop an understanding of What is a Career in Digital Marketing. While anyone can have an opinion on what Digital Marketing entails; only a real professional can really explain it.

Marketing Head Ashutosh Bharadwaj is an experienced professional with 3 years in Digital Marketing. According to Marketing Head Ashutosh Bharadwaj, Digital Marketing is:

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

How Marketing Head Ashutosh Bharadwaj got into Digital Marketing?

After completing my Schooling from Somerville School, Delhi, I did Chemical Engineering from Punjab University. I also did a course in International Business from SRCC. I worked as an entrepreneur for 3 years. I am working as a Marketing Head at Broomberg Cleaning Services since 2015.

Marketing Head Ashutosh Bharadwaj's Talk on Digital Marketing

The Journey of a Digital Marketer: Ashutosh Bharadwaj's Insights into a Thriving Career In a rapidly evolving digital landscape, the role of the digital marketer has emerged as a cornerstone of modern business strategy. Ashutosh Bharadwaj, a seasoned marketer with a diverse background, shares his journey from chemical engineering to becoming the marketing head at Broomberg Cleaning Services Private Limited. In this article, we explore the intricacies of digital marketing, the education and skills required, the positives and challenges of the profession, and what a typical day looks like in this vibrant field. What Is Digital Marketing? Digital marketing encompasses a wide range of tools and strategies to promote products or services online. Unlike traditional marketing, which relies heavily on media such as television and radio, digital marketing focuses on reaching consumers through the internet. This shift is imperative, as today's consumers, especially younger demographics, predominantly engage with brands online through platforms such as social media and search engines. Marketers in this field leverage these digital channels to connect with their audiences more effectively and efficiently, making digital marketing an exciting and relevant career choice. Education Mathematics A strong foundation in mathematics is essential for anyone aspiring to enter the field of digital marketing. Analytical skills, heavily grounded in mathematical principles, allow marketers to interpret data, gauge campaign performance, and make informed decisions. Ashutosh emphasizes that being proficient in mathematical concepts helps digital marketers to analyze metrics and derive actionable insights that can shape their marketing strategies effectively. English Effective communication is paramount in digital marketing, making mastery of the English language crucial. Whether crafting engaging social media content or writing compelling blog posts, the ability to articulate thoughts clearly is vital. Ashutosh notes that a solid command of English, both spoken and written, empowers marketers to convey their messages persuasively, fostering better engagement with their target audience. Internet & Social Media A proficient understanding of the internet and social media platforms is pivotal for success in digital marketing. Marketers must not only navigate these platforms but also understand the nuances of audience engagement across them. Ashutosh indicates that being well-versed in social media trends enhances one’s effectiveness in creating relevant content that resonates with users, thus leveraging the vast potential of digital platforms. Marketing A background in marketing is beneficial for aspiring digital marketers. Understanding basic marketing principles equips individuals with the foundational knowledge necessary to conduct successful campaigns. Ashutosh highlights the importance of grasping marketing fundamentals, as they provide context for how digital strategies can be effectively employed to reach broader business goals. Skills Creativity Creativity is at the heart of digital marketing, where novel ideas can capture audience attention. As Ashutosh points out, crafting unique content and designing engaging advertisements require a flair for creativity. Marketers who thrive on imaginative concepts find their place in a field that celebrates innovation and artistic expression. Analytical In a data-driven world, analytical skills are indispensable for digital marketers. They must interpret complex data sets to evaluate campaign success and identify areas for improvement. Ashutosh stresses that an excitement for numbers and a knack for analysis can significantly enhance a marketer’s ability to refine their strategies and achieve better results. Communication Strong communication skills are fundamental in conveying messages effectively. Ashutosh states that digital marketing involves significant interaction, whether through writing, presentations, or multimedia. The ability to communicate clearly ensures that marketing messages are understood and resonate with audiences, crucial for converting prospects into customers. Leadership & Team Management Collaboration plays a key role in the digital marketing landscape, making leadership and team management skills vital. Ashutosh mentions that successful digital marketers often coordinate with creative teams, designers, and other professionals. Leading a team requires empathetic leadership and the ability to inspire others toward common objectives. Dynamic The digital marketing environment is fast-paced and ever-changing, demanding professionals who can adapt swiftly to new trends and technologies. Ashutosh elucidates that a dynamic approach is essential; marketers must be willing to experiment, learn from failures, and embrace new methodologies continually to stay ahead in the industry. Positives Growth Opportunities The rapid expansion of digital marketing offers abundant growth opportunities. Ashutosh notes that with numerous companies eager to establish or enhance their digital presence, the demand for skilled marketers is at an all-time high. This environment fosters job creation and offers unprecedented prospects for career advancement. Fun & Creative Job Contrary to conventional perceptions of monotonous office work, digital marketing is characterized by creativity and excitement. Ashutosh shares that he enjoys the dynamic nature of his role, where every day presents new challenges and opportunities for creative expression. This aspect makes digital marketing a particularly appealing career path for those who crave variety in their work. Continuous Learning The digital marketing field is continuously evolving, with new tools and techniques emerging regularly. Ashutosh emphasizes the joy of learning as a significant advantage, as marketers can frequently update their skill sets and experiment with novel strategies to engage their audiences better. Good Income Financially, digital marketing jobs are well-compensated, particularly for skilled professionals. As the demand for proficient marketers rises, individuals who can demonstrate their expertise can command impressive salaries. Ashutosh points out that those who excel in this space can leverage their skills for lucrative opportunities in the industry. Challenges Learn Industry Scenario One of the challenges in digital marketing is the necessity to understand the industry comprehensively. Ashutosh cautions that aspiring marketers must not limit themselves to specialized skills but should aim for a holistic grasp of the entire marketing landscape. This comprehensive knowledge can come from rigorous learning and practical experience. Competition The allure of digital marketing has attracted a multitude of aspiring professionals, intensifying competition in the field. Ashutosh highlights the importance of distinguishing oneself through unique skills and creative strategies to avoid being overshadowed in a crowded marketplace. Nascent Industry As a relatively new profession, digital marketing lacks the stability seen in more established fields. Ashutosh notes the uncertainty around the future trajectory of digital marketing and the need for professionals to remain adaptable amidst changing market dynamics. This environment can be intimidating for those seeking long-term job security. A Day Of Digital Marketing A typical day for Ashutosh as a digital marketer begins with him arriving at the office around 11 am. His workday often stretches into the evening, punctuated by creative brainstorming sessions, meetings, and project collaborations with his team. He engages in activities such as analyzing performance metrics, crafting social media posts, and producing diverse marketing content. The dynamic nature of his role ensures that no two days are alike, keeping the work both exciting and fulfilling. In conclusion, the journey into digital marketing, as expressed by Ashutosh Bharadwaj, is filled with opportunities for creativity, growth, and learning. Despite the challenges that accompany this emerging field, the impact that digital marketers can make in shaping brand narratives and engaging audiences is profound. This career not only holds significant potential for personal advancement but also plays a critical role in the future of business strategies in an increasingly digital world.

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How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.

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14 hour personalized guidance program

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Marketing Head Ashutosh Bharadwaj's LifePage:

[LifePage]
https://www.lifepage.in/page/ashutoshbharadwaj

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-5

[Full Talk]
https://lifepage.app.link/20180112-0010

[Trailer]
https://www.youtube.com/watch?v=xJ3CzDew6_4

(Digital Marketing, Ashutosh Bharadwaj, Broomberg Cleaning Services, Online Marketing, Online Technology, Online Mediums)

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