Digital Marketing

Annika Bansal | Marketer | Various Assignments

What is Digital Marketing?

Digital Marketing is a great Career option. Internet is brimming with pages on How to get into Digital Marketing, while one should first understand What is a Career in Digital Marketing. The internet is a great source of information on Digital Marketing, but it is second best to learning about the same from a real professional.

With 4 years & 8 months of professional experience, Marketer Annika Bansal understands Digital Marketing. Marketer Annika Bansal outlines Digital Marketing as:

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

How Marketer Annika Bansal got into Digital Marketing?

I started my individual consultancy firm for digital marketing when I was in school. I worked with various firms as a freelancer to market their products.

Marketer Annika Bansal's Talk on Digital Marketing

The Journey of a Digital Marketer: Anika Bansal's Insights into the Evolving Landscape In an age where businesses are constantly vying for online visibility, digital marketing has emerged as a vital component of success. Anika Bansal, a digital marketing consultant with four years of experience, opens the door to this dynamic field, sharing her journey and the wisdom she has garnered along the way. From her work with renowned brands like Daniel Wellington to her deep understanding of digital marketing's nuances, Anika's insights provide a comprehensive view of this profession. This article will explore what digital marketing entails, the educational requirements, essential skills, the positives and challenges of the field, and a glimpse into a day in the life of a digital marketer. What Is Digital Marketing? Digital marketing is a strategic approach that businesses and individuals use to promote their products and services through digital channels. It encompasses a range of tactics, including social media management, email marketing, SEO, and content creation, all designed to enhance online exposure and drive sales. The rise of the internet and social media platforms over the last decade has propelled the growth of digital marketing, leading to innovations in how brands engage with their audiences. As Anika notes, it's about utilizing technologies and analytical tools to create effective marketing strategies, making it an integral part of modern business operations. Education Business Administration A foundation in business administration is critical for aspiring digital marketers. This discipline imparts knowledge about the various types of businesses and how they operate, allowing marketing professionals to tailor their strategies effectively. Understanding business fundamentals helps marketers identify the best approaches for promoting a product or service, which is essential in crafting impactful marketing campaigns. Marketing Studying marketing is essential as it covers the core strategies that underpin effective promotional efforts. Knowledge in marketing equips individuals with insights into consumer behavior, market trends, and the latest marketing techniques, all of which are necessary for developing successful digital marketing strategies. As Anika mentions, grasping the nuances of various marketing channels facilitates the creation of tailored promotions that resonate with target audiences. Technology In a rapidly evolving digital landscape, having technological proficiency is non-negotiable. Marketers must be adept at using various tools and platforms, from social media analytics to customer relationship management systems. Anika emphasizes the importance of staying updated with the latest technological advancements, as effective digital marketing relies heavily on leveraging the right tools to analyze data and optimize strategies. Economics A solid understanding of economics can greatly enhance a digital marketer's effectiveness. Insights into economic trends allow marketers to adapt their strategies based on market conditions, ensuring that their campaigns align with overall economic indicators. Anika underlines the necessity of understanding both positive and negative economic factors, as they can significantly influence marketing approaches and success. Languages Multilingualism is a valuable asset in the realm of digital marketing. Knowledge of multiple languages not only expands a marketer's audience reach but also facilitates more effective communication with diverse clients and customers. As Anika points out, being able to converse with clients in their native languages fosters stronger relationships and opens up new opportunities for collaboration on a global scale. Social Media Given the significant role social media plays in digital marketing, understanding its various platforms is vital. Each platform has its own algorithms and best practices, and being adept in navigating these can greatly enhance marketing efforts. Anika shares her knowledge of how different platforms serve different purposes, highlighting the need for marketers to strategically select where to focus their efforts for maximum impact. Programming While not mandatory, programming skills are increasingly beneficial in the digital marketing landscape. Understanding the basics of web development, such as HTML and CSS, can empower marketers to create and adjust digital content more effectively. Anika advocates for pursuing programming courses, as these skills can set marketing professionals apart in a competitive job market. Skills Professional Skills Handling a professional environment requires a unique set of skills, particularly in how one presents oneself. Anika discusses the importance of understanding cultural differences in business settings, as well as the subtleties of professional etiquette, such as posture and appropriate attire for various occasions. These skills are crucial for building a positive professional image and successfully navigating various interactions. Business Networking Networking is a cornerstone of career development in digital marketing. Anika highlights the importance of cultivating a robust professional network, which can provide valuable opportunities and insights. Leveraging platforms like LinkedIn, attending industry events, and refining one’s CV to appeal to potential employers are all essential practices for effective business networking. Communication Effective communication is paramount in digital marketing. Marketers must be adept at expressing ideas clearly and tailoring their communication style to suit different audiences. Anika notes the significance of formal communication, particularly through email, where clarity and professionalism can make all the difference in establishing and maintaining business relationships. Innovative Innovation is the lifeblood of successful digital marketing strategies. As technology and consumer preferences evolve, marketers must continuously adapt and think creatively to develop new approaches. Anika emphasizes the need for marketers to remain on the cutting edge of trends and technologies, ensuring their strategies stay relevant and effective in an ever-changing landscape. Adaptability In a field characterized by rapid changes, adaptability is key. Anika underscores the importance of being open to new platforms, tools, and strategies in digital marketing. The ability to pivot and adjust to shifting market dynamics allows marketers to remain competitive and capitalize on emerging opportunities, ensuring sustained success in their campaigns. Positives Growing Profession Digital marketing is experiencing tremendous growth as businesses increasingly shift their strategies online. This evolution creates numerous job opportunities, making it an appealing career choice for those entering the workforce. Anika notes that as more companies recognize the value of digital marketing, the demand for skilled professionals in this field will only continue to rise. Wide Scope The versatility of digital marketing allows professionals to work across various industries and sectors, from sports to fashion. Anika points out that marketers have the flexibility to combine their personal interests with their professional endeavors, often resulting in greater job satisfaction. This wide scope fosters creativity and innovation, as marketers bring unique perspectives to their campaigns regardless of the industry. Monetary Potential With the surge in demand for digital marketing expertise comes significant financial rewards. Anika emphasizes that skilled digital marketers command high salaries due to the expertise required in this competitive field. The financial benefits are further amplified by the fact that younger professionals are often more adept with technology, allowing them to fill roles that may be challenging for the older generation. Working Remotely One of the standout advantages of a career in digital marketing is the ability to work remotely. Anika explains that much of the work is conducted online, enabling flexibility in work location and hours. This feature not only enhances work-life balance but also allows professionals the freedom to travel or work from anywhere, aligning with the global nature of digital marketing. Challenges Competition Despite its many advantages, the digital marketing landscape is highly competitive. Anika acknowledges that numerous firms vie for attention and that established brands often overshadow newer entrants. However, possessing the right strategies and a strong foundation can mitigate the impact of competition, ensuring a marketer's efforts remain effective and relevant. Changing Platforms The dynamic nature of digital platforms presents ongoing challenges. Anika highlights that marketers must be ready to pivot and adapt strategies in response to platform updates and changes in user behavior. Continuous learning is essential, as staying informed about the latest trends and technologies ensures that marketing strategies remain relevant and impactful. Content Writing Creating compelling and unique content is critical in distinguishing a brand in a crowded marketplace. Anika stresses the importance of originality in content writing, as companies risk failure if they closely mimic competitors’ strategies. Marketers must cultivate distinct voices and innovative ideas to effectively engage their target audiences and stay ahead. A Day Of Digital Marketing Typically, a day in the life of a digital marketer involves a blend of routine tasks and dynamic engagement. Anika describes her experience as a freelancer, affirming the flexibility it offers in choosing work hours and locations. However, a significant portion of daily work entails interacting with clients, attending networking events, and enhancing professional relationships. This balance of structured work and social engagement enriches the professional experience, making digital marketing a vibrant and engaging career choice. In conclusion, digital marketing stands as a testament to the changing landscape of business and communication. Anika Bansal’s journey through this profession illustrates not only its challenges but also its vast potential for growth and innovation. As the world continues to embrace digital platforms, the importance of skilled digital marketers will remain paramount, ensuring their impact on shaping how businesses connect with consumers.

Install the LifePage App to:

(for Free) Watch Marketer Annika Bansal’s full Digital Marketing Career Talk

₹ Do a Self Assessment on Digital Marketing to calculate your Dream Index, which is defined as:

According to Annika Bansal your chances of success in Digital Marketing is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Marketer Annika Bansal's LifePage:

[LifePage]
https://www.lifepage.in/page/annikabansal

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-3

[Full Talk]
https://lifepage.app.link/20180719-0002

[Trailer]
https://www.youtube.com/watch?v=MDQTRoO4K6I

(Digital Marketing, Annika Bansal, Various Assignments, Marketer, Marketing, Brand Promotion, Online Marketing, Display Advertisment, Digital Channels, Marketing Activities)

Similar Talks

Digital Marketing

Anubhav Gupta
Director | ISPL Academy

[ 30 years & 8 months Experience ]

Digital Marketing is not only a very new and upcoming industry but also one that is growing at an extremely fast pace. It is a field that I would highly recommend one to pursue. There was a time when we only came across Marketing and Advertising, either in our newspapers or on the Television, both of which are offline forms of the same. However, today even Digital Marketing, which is an online medium of Marketing and Advertising, has gained recognition.

"I have been heading an IT Company in Dehradun since the year 2000, after my graduation in the IT field. However, I have been working in the field of Digital Marketing specifically since the year 2012."

Digital Marketing

Sudeshna Chakravarty
Assistant Manager | Logicserve Digital

[ 7 years & 8 months Experience ]

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s)

"After completing my education, I started working with a Publication company. I have been working as an Assistant Manager at Logicserve Digital Pvt Ltd since 2015."

Digital Marketing

Saumya Pant
Assistant Manager | Johnson Controls

[ 2 years & 1 month Experience ]

Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

"After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd."

Digital Marketing

Vardankur Sinha
Director of Sales & Marketing | Orbosys Corporation

[ 9 years & 1 month Experience ]

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

"After completing my schooling, I did B Tech (IT) from Acharya Institute of Technology Bangalore. After that, I started my career as a BDO with Savaari Car Rentals. In 2015, I started a Website Design and Digital Marketing Company called Orbosys Corporation Corporation. Orbosys Corporation is dedicated to serving the customers with a wide array of web related solution globally with international quality. I am the Director of Sales & Marketing and visiting faculty at UPES, Dehradun. As a Director of Orbosys Cooperation I help businesses by consulting and providing solutions to increase their Lead generation/ Sales/ Revenue/ Brand Value. I try to provide value as much as I can to my clients and for my company in this era of Internet where you need to stand out in the noise of content everywhere."

Digital Marketing

Suchana Bera
Digital Marketer & Brand Head | Various Assignments

[ 9 years & 11 months Experience ]

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

"After doing my schooling from Raisina Bengali School, Delhi, I did BA in Business Management & Travel Tourism from the College of Vocational Studies, Delhi University. I got a job opportunity during my college days only as a PR professional. After that I did PGD in Marketing Management from Symbiosis Institute of Management Studies and later did certification course in Digital Marketing from Google. I have a proficiency in initiating and developing relationships with key decision-makers in large corporate. I also handle the entire gamut of internal and external communications, correspondences aimed at creating favorable starting points with stakeholders & other related entities on which the company depends. I am a professional holding over 19 years of rich experience in having worked with various reputed organizations named Carlson Hotels worldwide, The Lalit Suri Hospitality Group, kaya Skin Care Ltd, Mercedes-Benzes India Pvt Ltd ,Delhi in diverse sectors for marketing communications & public relation operations as well as revenue expansion. I handle and motive the team of 10 professionals pan India and established vendors."

Search Engine Optimization

Sudhanshu Rana
Search Engine Optimizer | Various Assignments

[ 5 years Experience ]

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

"After completing my graduation from Doon Group of College, Uttar Pradesh, I worked in the medical field for a year. Post that, I chose Search Engine optimization as a career and I am working in this field for the last 05 years."

Digital Marketing

Ashutosh Bharadwaj
Marketing Head | Broomberg Cleaning Services

[ 3 years Experience ]

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

"After completing my Schooling from Somerville School, Delhi, I did Chemical Engineering from Punjab University. I also did a course in International Business from SRCC. I worked as an entrepreneur for 3 years. I am working as a Marketing Head at Broomberg Cleaning Services since 2015."

Online Sales

Jatin Kumar
Team Leader | Unayur Marketing

[ 3 years & 7 months Experience ]

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping.

"After doing my schooling from Ramjas Senior Secondary School, Delhi, I did BA from Ramjas Collage, Delhi. Thereafter, I started working for M-Pesa a Vodafone enterprise as sales executive. I am working for Unayur Marketing as a Team Leader since 2015."

Media Sales

Debasri Das Sharma
Group Manager | Radio Mirchi

[ 14 years & 2 months Experience ]

Media sales is a term that covers a whole host of jobs in loads of different places. It includes advertising in magazines and newspapers, on websites, TV, and radio, selling sponsorship for conferences and events, selling advertising space on billboards and poster sites, and selling subscriptions.

"After completing my Schooling from Welham Girls' School, I did B Sc from Xavier's College, Calcutta. I also did my MBA from SIBM, Pune. I worked at Radio Mirchi as a Group Manager from 2005 to 2010."

Digital Strategy

Abhilaksh Lalwani
Digital Strategist | Alp Strategy and Design

[ 6 years Experience ]

A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy.

"I did my Schooling from The Doon School. Then I completed by BA from Kings College, London and went on to do my Masters from University of Edinburgh. In 2014 I started by own strategy firm called ALP Strategy and Design."

Content Management

Satabhisa Bhaumik
Founder | Socio Martini

[ 2 years & 4 months Experience ]

Content Management is a set of processes and technologies that supports the collection, managing and publishing of information in any form or medium.

"After doing my graduation in English Literature from Lady Shri Ram College, I did my Masters in English from Delhi University itself. I also did a Diploma in Integrated Journalism from Times School of Journalism. I founded Socio Martini in 2016."