Digital Marketing

Vardankur Sinha | Director of Sales & Marketing | Orbosys Corporation

What is Digital Marketing?

Digital Marketing is a great Career option. One should first understand What a Career in Digital Marketing entails before investing time and effort to figure out How to start a Career in Digital Marketing. While anyone can have an opinion on what Digital Marketing entails; only a real professional can really explain it.

With 9 years & 1 month of professional experience, Director of Sales & Marketing Vardankur Sinha understands Digital Marketing. According to Director of Sales & Marketing Vardankur Sinha, Digital Marketing is:

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

How Director of Sales & Marketing Vardankur Sinha got into Digital Marketing?

After completing my schooling, I did B Tech (IT) from Acharya Institute of Technology Bangalore. After that, I started my career as a BDO with Savaari Car Rentals. In 2015, I started a Website Design and Digital Marketing Company called Orbosys Corporation Corporation. Orbosys Corporation is dedicated to serving the customers with a wide array of web related solution globally with international quality. I am the Director of Sales & Marketing and visiting faculty at UPES, Dehradun. As a Director of Orbosys Cooperation I help businesses by consulting and providing solutions to increase their Lead generation/ Sales/ Revenue/ Brand Value. I try to provide value as much as I can to my clients and for my company in this era of Internet where you need to stand out in the noise of content everywhere.

Director of Sales & Marketing Vardankur Sinha's Talk on Digital Marketing

The Journey of a Digital Marketer: Vardhankar's Insight into the Vibrant World of Digital Marketing In the age of the internet, digital marketing has emerged as one of the most dynamic and influential career paths available. Vardhankar, a digital marketing entrepreneur from Bihar, shares his personal journey, revealing how he transitioned from IT engineering to founding his own company, Augustus Cooperation Private Limited, alongside his brother. With a firm belief in the power of digital mediums, Vardhankar emphasizes the significance of understanding consumer behavior and harnessing creativity in the industry. In this article, we will explore what digital marketing encompasses, the educational paths leading to this field, essential skills, the positives and challenges one may face, and a glimpse into Vardhankar's day-to-day experiences as a digital marketer. What Is Digital Marketing? Digital marketing is a contemporary form of marketing that utilizes digital channels and platforms to promote products and services. Unlike traditional marketing, which relies on print advertisements or television commercials, digital marketing harnesses tools such as social media, email, and search engines to reach consumers where they spend most of their time—online. Vardhankar describes digital marketing as an umbrella encompassing various aspects, including content marketing, search engine optimization (SEO), and social media strategies. This field is vital for businesses of all sizes to connect with their target audience effectively, ensuring that their products and services gain visibility in an increasingly competitive digital landscape. Education Sales & Marketing A strong foundation in sales and marketing is crucial for anyone aspiring to enter the digital marketing arena. Formal education in these areas equips individuals with understanding customer needs, market dynamics, and effective promotional strategies. Vardhankar emphasizes that knowledge in this realm prepares one to leverage digital platforms for business growth, making it an invaluable asset in their marketing toolkit. Internet Given that digital marketing is inherently linked to the internet, having a good grasp of online tools and platforms is paramount. Vardhankar notes that understanding how consumers use the internet for information is essential in formulating marketing strategies that resonate with them. This education facilitates an effective connection with potential customers, allowing marketers to tailor their messages to specific demographics. Technical Knowledge While technical knowledge isn't mandatory for a career in digital marketing, it certainly offers an advantage. Vardhankar explains that individuals with IT backgrounds often have a better grasp of analytical processes and coding, which aids in understanding the technical aspects of digital campaigns. As such, having this knowledge can distinguish a candidate in a field where staying updated with technology is vital. Business Management A solid understanding of business management enhances a digital marketer’s ability to strategize effectively. Vardhankar emphasizes that having business acumen allows marketers to align their marketing efforts with the overall goals of an organization, thus driving growth and profitability. This knowledge equips digital marketers to make informed decisions that impact the bottom line. Field Knowledge Staying informed about the latest trends and changes within the digital marketing landscape is key to success. Vardhankar advocates for continuous learning in this evolving field, as consumer behaviors and digital technologies shift rapidly. This proactive approach helps marketers beat competition and maintain relevance in their campaigns. Consumer Behaviour Understanding consumer behavior is fundamental for successful digital marketing. As Vardhankar points out, knowing how consumers interact with digital content allows marketers to craft targeted messages that resonate. By analyzing patterns in consumer behavior, marketers can optimize their campaigns to maximize engagement and conversions. Skills Communication Skills To excel in digital marketing, effective communication is paramount. Vardhankar highlights that whether through written content or video, the ability to convey a message clearly is essential for garnering audience engagement. Strong communication skills also help marketers in establishing relationships with clients, ensuring messages are understood and appreciated. Content Creation Creating compelling content is at the heart of digital marketing. Vardhankar stresses that whether through blog posts, social media updates, or infographics, quality content drives audience interest. Engaging and informative content ensures that marketing messages resonate and encourages audience interaction. Designing Visual elements play a significant role in digital marketing. Vardhankar notes that strong design skills help marketers create eye-catching content that captures attention swiftly. A good visual design not only enhances brand recognition but also makes digital content more shareable and appealing. Creativity Creativity is a vital attribute for anyone in digital marketing. Vardhankar explains that innovative thinking sets successful marketers apart, enabling them to devise unique strategies that stand out in a crowded market. Creativity fuels the development of campaigns that are not only effective but also memorable. Data Analysis Being adept at data analysis allows digital marketers to measure the success of their campaigns accurately. Vardhankar talks about using analytical tools to track performance, offering insights into what works and what doesn’t. This skill is instrumental for optimizing future campaigns and ensuring a better return on investment. Planning & Strategy Strategic planning is crucial for executing successful digital marketing campaigns. Vardhankar emphasizes the importance of aligning marketing strategies with business objectives and meticulously planning out campaign goals and tactics. A strategic approach allows marketers to utilize their resources efficiently, maximizing impact and reach. Optimization Optimization involves refining marketing strategies based on performance data to achieve better results. According to Vardhankar, a digital marketer needs to constantly evaluate and adjust their tactics to ensure effectiveness. This continuous improvement mindset drives better engagement and higher conversion rates. Positives Vast Opportunities The digital marketing landscape is filled with opportunities, as Vardhankar shares, especially given the increasing demand for skilled professionals. As businesses recognize the importance of a digital presence, the need for adept marketers consistently rises. This demand ensures a broad career scope in the field. Easy to Enter Vardhankar notes that entering the digital marketing sphere is relatively accessible compared to many other professions. With numerous online courses and resources, aspiring marketers can easily gain the necessary skills and knowledge to get started, regardless of their background. Your Own Boss Digital marketing offers the potential for entrepreneurship. Vardhankar exemplifies this through his own venture, Augustus Cooperation Private Limited, highlighting that individuals can build their own businesses in the digital space. This autonomy allows for creativity and innovation in their marketing strategies. Global Reach The internet enables marketers to connect with a global audience. Vardhankar reinforces that this vast reach allows businesses to tap into new markets and customer bases, ultimately multiplying their growth potential. Highly Rewarding The financial rewards in digital marketing can be substantial. Vardhankar emphasizes that as businesses recognize the value of effective marketing efforts, they are willing to invest significantly in skilled marketers, leading to lucrative career opportunities. Challenges Lack of Awareness A significant challenge in digital marketing is the lack of awareness among many businesses about its benefits. Vardhankar explains that misconceptions can lead to underestimating the value of digital strategies, ultimately hindering growth. Myth Many misconceptions persist about digital marketing, often portraying it as an easy, overnight solution. Vardhankar addresses this myth, emphasizing that while digital marketing offers powerful tools, successful execution requires effort and strategic planning. Time Consuming Digital marketing can be demanding and time-consuming. Vardhankar conveys that building a robust online presence and optimizing campaigns often takes substantial time and dedicated effort, which can be daunting for newcomers to the field. High Expectations With significant buzz around digital marketing, many expect immediate results. Vardhankar stresses that building an online reputation and achieving sustained success is a gradual process, contrary to popular belief. Budget Issues Allocating budgets effectively can pose a challenge. Vardhankar indicates that many companies struggle to invest properly in digital marketing strategies, leading to underwhelming results due to insufficient funding. Knowledge Up-gradation The rapidly evolving nature of digital marketing necessitates continuous learning. Vardhankar points out that keeping up with the latest trends, tools, and strategies can be overwhelming, but is ultimately essential for staying competitive. A Day Of Digital Marketing Vardhankar starts his day by ensuring that he addresses client needs and queries. He then dedicates time to stay updated on the latest industry news and updates—an essential part of his routine. He engages in learning new trends, reverse engineering successful cases, and educating clients and students about digital marketing strategies. A significant portion of his day is also spent creating engaging content, running campaigns, and analyzing performance metrics. With various meetings, training sessions with aspiring marketers, and the creation of innovative advertising content, every day offers new challenges and learning opportunities within the exciting realm of digital marketing. Digital marketing is more than just a profession; it represents a gateway to creativity, innovation, and growth in an ever-expanding digital landscape. Vardhankar’s journey illustrates the significance of this field, with its vast opportunities and dynamic nature shaping careers and businesses alike. As digital platforms evolve, the impact of skilled marketers in this space cannot be overstated, making it a vital career choice for the future.

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How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

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Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

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Links for this Talk

Director of Sales & Marketing Vardankur Sinha's LifePage:

[LifePage]
https://www.lifepage.in/page/vardankursinha

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-4

[Full Talk]
https://lifepage.app.link/20180707-0001

[Trailer]
https://www.youtube.com/watch?v=blbDMe5LyNY

(Digital Marketing, Vardankur Singh, Orbosys Corporation, Director of Marketing, Digital Technology, Social Media, SEO, Search Engine Optimization, Marketing, Sales)

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