Digital Marketing

Saumya Pant | Assistant Manager | Johnson Controls

What is Digital Marketing?

You may be curious about a Career in Digital Marketing. Understanding Why one wants to choose a Career in Digital Marketing is phenomenally more important than figuring out How to get into Digital Marketing. It is best to learn about Digital Marketing from a real professional, this is akin to getting it from the horse's mouth.

Assistant Manager Saumya Pant has worked in Digital Marketing for 2 years & 1 month. Here is how Assistant Manager Saumya Pant detailed Digital Marketing:

Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

How Assistant Manager Saumya Pant got into Digital Marketing?

After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd.

Assistant Manager Saumya Pant's Talk on Digital Marketing

The Journey of a Digital Marketer: Soumya's Insights into a Dynamic Career In the fast-evolving world of digital marketing, few professionals embody the spirit of adaptability and innovation better than Soumya. With a background in electronics engineering, Soumya transitioned seamlessly into digital marketing, leveraging her skills to handle strategic campaigns for well-known brands. In this article, we will delve into Soumya’s career journey, encapsulating what digital marketing entails, the essential education and skills required for success, the positives and challenges in this field, and a typical day in the life of a digital marketer. What Is Digital Marketing? Digital marketing is the art and science of promoting brands, products, and services through various digital media platforms. This field encompasses a broad array of channels, including social media, email marketing, search engine advertisements, and more. As Soumya explains, the essence of digital marketing lies in its ability to engage consumers through a variety of online interactions, making technology and creativity integral to successful campaigns. The landscape continues to evolve, demanding marketers to stay ahead of trends and adapt to new technologies, ensuring that they effectively reach and connect with their target audience. Education Advertising A foundational element of digital marketing is a solid understanding of advertising. As Soumya highlights, marketers must know not only what their brand is communicating but also how to integrate offline marketing efforts with online strategies. This interdisciplinary approach is crucial for creating cohesive campaigns that resonate across different media, ensuring that the brand message is consistent and impactful. Market Research Market research serves as another cornerstone of effective digital marketing. Understanding competitive dynamics and consumer preferences is essential for crafting targeted messaging. Soumya points out that insights gained from researching trends and competitors inform the development of strategies that can set a brand apart in a crowded digital space. Marketing The core subject of marketing is vital for anyone wishing to pursue a career in digital marketing. Soumya emphasizes the need for marketers to grasp various available options and strategies, whether in the digital realm or integrating offline efforts with online ones. This knowledge allows digital marketers to craft robust campaigns that leverage the strengths of multiple platforms for maximum impact. Branding & Trends Branding is another critical focus within digital marketing. Effective branding allows companies to delineate themselves from competitors, showcasing unique selling propositions that resonate with the target audience. Soumya underscores that understanding branding in a digital context is essential as it shapes how consumers perceive a brand and influences their purchasing decisions. Skills Communication Strong communication skills are indispensable in digital marketing. Soumya points out that creating effective content requires clarity and precision to ensure the intended message reaches the target audience. As a digital marketer, the ability to articulate ideas and engage consumers is crucial for achieving marketing objectives. Story Telling Being a compelling storyteller is vital in capturing the audience's attention amidst a sea of content. According to Soumya, digital marketers must craft narratives that are engaging and retain consumer interest. With digital audiences having limited attention spans, the ability to weave captivating stories can make a significant difference in campaign success. Tech Savvy In a digital-first world, being technology-friendly is essential. As Soumya explains, a good digital marketer must have a grasp of various digital tools, applications, and trends. This technical proficiency not only aids in executing campaigns but also in understanding innovative strategies that can enhance consumer engagement. Creativity & Innovation Creativity is at the heart of effective digital marketing. Soumya emphasizes that creativity is not only about storytelling but extends to campaign design and execution. Innovative approaches in leveraging different digital platforms can significantly affect consumer interaction and brand visibility. Positives Growth The digital marketing industry offers immense growth potential. Soumya notes that as digital strategies evolve, professionals have the opportunity to continuously learn and improve their skills, which fosters personal development. This field is increasingly recognized for its dynamic nature, leading to various career advancements. Not Monotonous Another advantage of digital marketing is the excitement that comes with the job. With each day presenting new challenges and opportunities to try different strategies, Soumya describes the role as anything but monotonous. This variety keeps the work engaging and stimulating. Monetary Benefit Lastly, the financial prospects in digital marketing are promising. Soumya acknowledges that due to high demand, professionals in this space can often command competitive salaries. Additionally, the rise of freelancing opportunities allows for further financial flexibility and independence. Challenges Change in Technology One significant challenge in digital marketing is the rapid pace of technological change. Soumya emphasizes that staying updated with emerging technologies is necessary for reaching consumers effectively. Marketers must be adaptable, continuously learning, and adjusting to technological advancements that can shift the landscape overnight. Deadline Pressure Working in a fast-paced environment, particularly in agency settings, often brings high pressure and tight deadlines. Soumya warns that this can lead to a poor work-life balance, as marketers may need to navigate long hours to meet client needs. Learning to manage this stress while maintaining productivity is crucial for success. Varied Target Audience A challenging aspect of digital marketing is the diverse nature of the target audience. Soumya points out that effectively identifying and understanding consumer segments is vital for crafting successful campaigns. Misjudging audience preferences can lead to misaligned strategies, emphasizing the need for in-depth market analysis. A Day Of Digital Marketing A typical day for a digital marketer involves creating and curating content, brainstorming campaigns, and collaborating with teams to bring ideas to life. Soumya describes the daily tasks as encompassing not only content creation but also strategic discussions surrounding upcoming campaigns, especially during festive seasons, where special promotions may be key. Regular interactions with agencies and staying connected with industry trends help ensure campaigns remain relevant and engaging for the audience. In summary, navigating the world of digital marketing is both exhilarating and demanding, as illustrated by Soumya's journey. Her multifaceted experiences reflect the significant role digital marketers play in shaping brand communications in an increasingly digital world. The blend of creativity, technical understanding, and strategic thinking required for success makes this a vibrant and impactful career choice, with endless opportunities for growth and innovation. Whether you're contemplating a career in digital marketing or seeking to enhance your skills, Soumya’s insights provide valuable guidance for aspiring professionals.

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How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Assistant Manager Saumya Pant's LifePage:

[LifePage]
https://www.lifepage.in/page/saumyapant

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-2

[Full Talk]
https://lifepage.app.link/20180130-0002

[Trailer]
https://www.youtube.com/watch?v=-dDsziMxZZE

(Digital Marketing, Saumya Pant, Johnson Controls, Content Writer, Management, Blogger, Advertising, Brand Management, Electronic Media, Social Media)

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