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Digital Marketing
Saumya Pant | Assistant Manager | Johnson Controls
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What is Digital Marketing?
You may be curious about a Career in Digital Marketing. Unfortunately, it is very difficult to find information about What Digital Marketing actually is. Most pages on the internet just talk about How to get into Digital Marketing. The internet is a great source of information on Digital Marketing, but it is second best to learning about the same from a real professional.
With 2 years & 1 month of professional experience, Assistant Manager Saumya Pant understands Digital Marketing. According to Assistant Manager Saumya Pant, Digital Marketing is:
Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
How Assistant Manager Saumya Pant got into Digital Marketing?
After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd.
Assistant Manager Saumya Pant's Talk on Digital Marketing |
|
| Starts with what is: | |
| 1) | Digital Marketing |
| Next, it covers Education. In this Talk Education was discussed as theoretical topics needed to excel at Digital Marketing, and not as Qualifications needed to enter Digital Marketing. Here is a list of Education items required for Digital Marketing: | |
| 2) | Advertising |
| 3) | Market Research |
| 4) | Marketing |
| 5) | Branding & Trends |
| Then, the Talk focuses on the most important component that is Skills. 90% success in Digital Marketing depends on Skills. It is crucial to understand these. It details these topics within Skills for Digital Marketing: | |
| 6) | Communication |
| 7) | Story Telling |
| 8) | Tech Savvy |
| 9) | Creativity & Innovation |
| It is important to get an understanding of the Positives of Digital Marketing. The Talk goes through this list of Positives of Digital Marketing: | |
| 10) | Growth |
| 11) | Not Monotonous |
| 12) | Monetary Benefit |
| Challenges define Digital Marketing as much as the Positives of the same: | |
| 13) | Change in Technology |
| 14) | Deadline Pressure |
| 15) | Varied Target Audience |
| In the final section of the Talk, Saumya Pant talks about How a day goes in a Career in: | |
| 16) | Digital Marketing |
Install the LifePage App to:
- (for Free) Watch Assistant Manager Saumya Pant’s full Digital Marketing Career Talk
- (for ? 100 or ? $ 1.4) Do a Self Assessment on Digital Marketing to calculate your Dream Index, which is defined as:
According to Saumya Pant your chances of success in Digital Marketing is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.
How to get into
Digital Marketing?
If you are want to get into Digital Marketing, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.
LifePage Career Plan
14 hour personalized guidance program
Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Digital Marketing
[Career]
https://www.lifepage.in/careers/digital-marketing-2
[Full Talk]
https://lifepage.app.link/20180130-0002
[Trailer]
https://www.youtube.com/watch?v=-dDsziMxZZE
(Digital Marketing, Saumya Pant, Johnson Controls, Content Writer, Management, Blogger, Advertising, Brand Management, Electronic Media, Social Media)