Digital Strategy

Abhilaksh Lalwani | Digital Strategist | Alp Strategy and Design

What is Digital Strategy?

A Career in Digital Strategy is very intriguing. Internet is brimming with pages on How to get into Digital Strategy, while one should first understand What is a Career in Digital Strategy. The internet is a great source of information on Digital Strategy, but it is second best to learning about the same from a real professional.

Digital Strategist Abhilaksh Lalwani has 6 years of professional experience in Digital Strategy. Digital Strategist Abhilaksh Lalwani outlines Digital Strategy as:

A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy.

How Digital Strategist Abhilaksh Lalwani got into Digital Strategy?

I did my Schooling from The Doon School. Then I completed by BA from Kings College, London and went on to do my Masters from University of Edinburgh. In 2014 I started by own strategy firm called ALP Strategy and Design.

Digital Strategist Abhilaksh Lalwani's Talk on Digital Strategy

The Journey of a Digital Strategist: Abhilaksh Lalwani's Vision for Innovation In today’s rapidly evolving technological landscape, digital strategy has become an essential field that bridges the gap between technology and business. Abhilaksh Lalwani, a seasoned digital strategist with an impressive background in applied linguistics and artificial intelligence, shares his insights and experiences navigating this dynamic profession. From his humble beginnings at the Doon School to forging a path in the tech industry through his own ventures, Abhilaksh’s journey embodies the essence of what it means to innovate at the intersection of technology and language. In this article, we will explore what digital strategy entails, the educational background needed to excel in the field, the skills required, and the daily realities faced by a digital strategist. What Is Digital Strategy? Digital strategy revolves around maximizing the potential and efficiency of a company through innovative technology solutions. At its core, it addresses vital questions such as how to enhance online lead generation or improve payment processes for consumers, all with the ultimate goal of maximizing profits. The profession requires a blend of analytical thinking, creative problem-solving, and a comprehensive understanding of business operations. As digital strategists like Abhilaksh demonstrate, this profession is not just about technology; it is about utilizing technology to drive business success and improve customer experiences across various platforms. Education Knowledge of Strategy A fundamental aspect of becoming a digital strategist is acquiring a solid knowledge of strategy itself. This involves understanding how strategic thinking can influence a company's revenue and operational efficiency. Abhilaksh emphasizes that this knowledge helps insights regarding potential improvements across various business processes, allowing for more effective decision-making. Management Understanding management principles is equally crucial. A digital strategist must grasp how businesses run daily, enabling them to identify areas where strategic input can enhance productivity. This background equips strategists with the tools necessary to advise clients effectively and implement methodologies that lead to significant organizational improvements. Strategy Video Games Interestingly, Abhilaksh points out that playing strategy video games from a young age can cultivate strategic thinking. Games like Age of Empires offer a practical application of real-life strategic concepts in an engaging manner. This unique form of education can help shape a digital strategist's understanding of systems and how various inputs can generate outputs. Systems Theory Systems theory plays a vital role in the strategist’s toolkit. A digital strategist must break down complex scenarios into manageable systems that can be analyzed for better efficiency. Abhilaksh describes this process vividly, explaining how identifying the sources of leads and the systems that process them shapes effective strategies aimed at enhancing outputs—such as converting leads into customers. Skills Organizational Organizational skills are paramount for a digital strategist, particularly one like Abhilaksh, who manages multiple clients and projects simultaneously. Being organized ensures that the strategist can approach tasks methodically, track progress, and maintain clarity throughout the consultancy process. Effective organization is synonymous with successful strategy implementation. Critical Thinking Critical thinking is at the heart of problem-solving in digital strategy. Abhilaksh notes that digital strategists must approach existing processes with a questioning mindset, scrutinizing every element to identify opportunities for enhancement. This requires analytical prowess, as strategists must decipher complex data to develop actionable insights. Communication Effective communication cannot be understated in this field. Abhilaksh highlights that being skilled in conveying ideas clearly to clients is essential for successful strategy implementation. Whether presenting recommendations or discussing potential changes, strategists must articulate their thoughts in a way that resonates with clients and fosters collaboration. Creativity Creativity is not just a bonus; it is a core competency for stand-out digital strategists. As exemplified by innovative pricing strategies in companies like Jio, creative thinking leads to unique solutions that differentiate a business in a crowded marketplace. Abhilaksh’s emphasis on creativity underlines its importance in developing strategies that not only meet client needs but also captivate their audience. Interpersonal Interpersonal skills are vital for building rapport and trust with clients. Abhilaksh emphasizes the need to empathize with clients’ pain points and understand their perspectives to provide meaningful advice. Being able to connect personally with various stakeholders enhances a strategist’s effectiveness in guiding change. Writing Finally, strong writing skills are essential. As Abhilaksh explains, much of a digital strategist's work revolves around documenting strategies and recommendations. The ability to write clearly and persuasively can significantly impact how well ideas are received and understood, ultimately affecting implementation success. Positives Good Monetary Potential One of the most attractive aspects of being a digital strategist is the financial rewards associated with the role. As Abhilaksh notes, digital strategists can charge by the hour, maximizing their earnings based on the value they provide. This flexibility allows for significant economic advantages for skilled professionals in the field. Travel The opportunities for travel are another perk of this profession. Since clients can be located anywhere in the world, strategists often find themselves visiting diverse locations, which not only broadens their horizon but also enriches their understanding of various industries. Networking Building a robust professional network is a vital benefit of the role. Abhilaksh's work leads him to connect with experts from multiple sectors, enhancing his own knowledge and skills. This continuous interaction fosters collaboration and can result in future business opportunities. Growth Personal and professional growth is an ongoing journey for digital strategists. As seen through Abhilaksh’s experiences, the variety of projects exposes them to unique challenges and learning possibilities, continually refining their expertise and expanding their capabilities in the field. Challenges Skepticism One of the primary challenges faced by digital strategists is skepticism from clients. Especially for those not associated with major consulting firms, convincing clients of the value of their insights can be a hurdle. Abhilaksh illustrates the importance of establishing credibility before clients will take strategic advice seriously. Keeping a Track of Clients Navigating the needs of multiple clients can be overwhelming. Abhilaksh mentions the necessity of being organized to keep track of communication and requirements, emphasizing that a lack of organization can lead to missed opportunities and unsatisfactory service delivery. Rejection Dealing with client rejection is another challenge that requires resilience. Many clients may have preconceived notions about their business approaches that clash with data-driven recommendations. As Abhilaksh shares, guiding clients through this process while maintaining their trust can sometimes be a delicate balancing act. Keep Yourself Updated The fast-paced nature of technology necessitates that digital strategists remain current with industry trends. Abhilaksh asserts that being a jack of all trades is vital to meeting the demands of various clients, highlighting the need for continuous learning and adaptability. A Day Of Strategizing A day in the life of a digital strategist like Abhilaksh is dynamic and multifaceted. Mornings are typically dedicated to responding to emails and planning the day's tasks. Meeting schedules may vary from site visits to workshops, with afternoons often filled with networking lunches that foster professional relationships. As the day progresses, strategists return to documentation and strategizing to translate insights into tangible actions for clients. The evening often rounds off with social invitations that further extend their network and reinforce client relationships. Abhilaksh’s varied daily routine encapsulates the diligent and strategic mindset required in this profession, showcasing how each interaction contributes to overarching strategic goals. In conclusion, digital strategy stands as a pivotal career that not only shapes business success but also contributes to transformative growth in a tech-driven world. Abhilaksh Lalwani's journey illustrates the dedication, creativity, and strategic thinking necessary to thrive in this field. As businesses continue to adapt to the digital landscape, the role of digital strategists will undoubtedly play a critical part in steering organizations toward innovative futures.

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How to get into

Digital Strategy?

If you are want to get into Digital Strategy, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Strategy is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Strategy, what education and skills you need to succeed in Digital Strategy, and what positives and challenges you will face in Digital Strategy.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Strategy.

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Links for this Talk

Digital Strategist Abhilaksh Lalwani's LifePage:

[LifePage]
https://www.lifepage.in/page/abhilakshlalwani

LifePage Career Talk on Digital Strategy

[Career]
https://www.lifepage.in/careers/digital-strategy

[Full Talk]
https://lifepage.app.link/20171113-0005

[Trailer]
https://www.youtube.com/watch?v=LfcMYJc0Pkc

(Digital Strategy, Abhilaksh Lalwani, Alp Strategy and Design, Planning, Computers, Social Media, Business)

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