Entrepreneurship

Tanya Negi | Founder | Tayna Events

What is Entrepreneurship?

There are many nuances of a Career in Entrepreneurship. Unfortunately, it is very difficult to find information about What Entrepreneurship actually is. Most pages on the internet just talk about How to get into Entrepreneurship. It is best to learn about Entrepreneurship from a real professional, this is akin to getting it from the horse's mouth.

Founder Tanya Negi has worked in Entrepreneurship for 5 years & 7 months. Founder Tanya Negi defines Entrepreneurship as:

The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses. In economics, entrepreneurship combined with land, labor, natural resources and capital can produce profit

How Founder Tanya Negi got into Entrepreneurship?

After completing my schooling, I went on to do my Bachelors in Mass Communication from Graphic Era University. It was during my second year of Bachelors that I decided to work in the line of events and started the company Tanya Events.

Founder Tanya Negi's Talk on Entrepreneurship

The Journey of an Entrepreneur: Tanya Negi's Insights into Event Planning and Innovation Tanya Negi, the founder of Taina Events, embodies the spirit of entrepreneurship with her vibrant passion for event planning. Having ventured into the event management industry with a mission to innovate, Tanya shares her journey of becoming an entrepreneur over the past four years. Her experiences highlight not only the creative facets of entrepreneurship but also the myriad challenges and rewards that come with it. In this article, we will explore Tanya's insights on education, skills, positives, challenges, and a typical day in her entrepreneurial life. What Is Entrepreneurship? Entrepreneurship is the process of designing, launching, and running a new business, often beginning with a unique idea or innovation that caters to specific market needs. For Tanya, it encapsulates the determination to make decisions independently and the courage to follow a vision with relentless dedication. This role demands both hard work and smart work, coupled with the perseverance to convert ideas into tangible realities. In the realm of event planning, it goes beyond creativity to encompass strategic foresight and a keen understanding of the market to successfully bring concepts to fruition. Education Marketing & Sales A foundational element for any entrepreneur is a robust understanding of marketing and sales. Tanya emphasizes that it is essential to grasp how to effectively communicate ideas to potential customers. This involves not just pitching an idea but also clarifying its market relevance and persuasive value. The ability to market effectively allows entrepreneurs like Tanya to resonate with target audiences and foster interest in their offerings. Finance Finance plays a critical role in entrepreneurship, where understanding budgeting and resource allocation becomes vital. Tanya highlights her experiences managing expenses, often prioritizing her team’s salaries over her own, illustrating the financial sacrifices that can accompany entrepreneurial endeavors. Knowing when and where to invest is crucial, as sound financial decisions can make or break a new venture. Latest Market Trends Staying attuned to the latest market trends is another educational aspect that Tanya considers paramount. An entrepreneur must grasp the evolving preferences of consumers to ensure their offerings remain relevant. In event management, trends like innovative decor and thematic experiences are pivotal, and foresight in these areas can set a business apart from competitors. Subject Knowledge Deep subject knowledge is essential for persuading prospective clients and partners. By thoroughly understanding the specifics of her industry and continuously researching, Tanya ensures she stays well-versed in her field. This comprehensive knowledge instills confidence in her pitches and enables her to address potential clients' inquiries effectively. Management Managing a business encompasses several competencies, including oversight of personnel, client relations, and overall organizational strategies. Tanya's role requires her to juggle different aspects of her business, ensuring that every facet operates smoothly. Effective business management is crucial for creating a sustainable and thriving entrepreneurial environment. Brand Management For Tanya, managing her brand's identity and positioning is like nurturing her brainchild. She asserts the importance of having a clear vision regarding the target demographic and the nature of the services offered. Selecting the right market to focus on and aligning brand messaging with client expectations is essential for achieving long-term success. Skills Perseverance & Convincing Perseverance is a key skill that Tanya champions in her entrepreneurial journey. The ability to stay committed during tough times and to persuade others of your vision is vital. This combination propels entrepreneurs through the inevitable highs and lows of running a business. Communication Effective communication is indispensable in entrepreneurship. Tanya stresses that conveying messages clearly ensures that ideas are understood and shared, thereby facilitating networks and partnerships. Good communication also helps build relationships with clients and team members, essential for cohesive teamwork. Leadership As an entrepreneur, Tanya sees leadership as a critical skill that involves guiding and inspiring a team towards a shared vision. Through her actions, she believes that leaders cultivate a positive work environment and motivate employees to strive towards common goals. Team Work No entrepreneur can succeed in isolation; teamwork is vital. Tanya recognizes the necessity of collaborating with a group that shares her vision and values. Team cohesion fosters creativity and innovation, allowing for diverse ideas to flourish. Decision Making Entrepreneurs face a multitude of decisions daily, and the ability to make informed choices can significantly impact a business. Tanya emphasizes the necessity for thoughtful decision-making, guiding her team to weigh options carefully before taking action. Creativity & Innovation In the fast-paced world of event planning, creativity is non-negotiable. Tanya’s role demands continuous innovation to keep up with trends and client expectations. The ability to think outside the box ensures that her offerings remain fresh and appealing. Logical Thinking A logical approach to problem-solving is key in entrepreneurship. Tanya reiterates the importance of ensuring that every decision made is grounded in reason and analysis. This skill not only aids in everyday decision-making but also mitigates impulsive choices. Positives You're Your Own Boss One of the greatest joys of entrepreneurship for Tanya is the autonomy it provides. She takes pleasure in having control over her schedule and creativity, allowing her to define her work culture in ways that align with her personal values. Continuous Learning Entrepreneurship is a journey of perpetual learning. Tanya finds value in each experience, as every challenge presents an opportunity to acquire new insights and grow. Engaging with clients from diverse backgrounds enriches her knowledge base constantly. Travel Tanya’s role in event planning affords her unique opportunities to travel, broadening her understanding of different cultures and traditions. This exploration not only fuels her creativity but also inspires her work, making her approach more inclusive and diverse. Challenges Competition In an industry teeming with passionate individuals, competition can be fierce. Tanya acknowledges the necessity of staying ahead by continuing to innovate and differentiate her brand in a saturated market. Financial Instability Navigating financial uncertainties is a common challenge for entrepreneurs. As Tanya has experienced, the pressure of maintaining cash flow can lead to difficult personal sacrifices, emphasizing the importance of sound financial strategies. Building a Network Creating a robust network is crucial for establishing trust and loyalty among potential clients and partners. Tanya noted that overcoming the initial hesitance to connect with industry leaders has been essential in building her brand’s credibility. Initial Struggle Every entrepreneurial journey begins with trials and tribulations. Tanya emphasizes the significance of laying a strong foundation during these early stages, asserting that resilience and tenacity are necessary to overcome initial hurdles. Work Life Balance The demanding nature of event planning often blurs the lines between work and personal life for Tanya. Striking a work-life balance can be difficult, requiring careful planning and discipline to manage her time effectively. A Day Of Entrepreneurship A typical day for Tanya is filled with variety and unpredictability, beginning with a list of essential tasks to address. She collaborates with her team to establish a plan for the day, ensuring everyone is aligned on their responsibilities. Start by discussing work from the previous day, Tanya promotes a culture of communication. Together, they tackle tasks like brainstorming innovative ideas, meeting clients, and managing financial aspects of the business. This active engagement fosters a collaborative atmosphere where creativity can thrive. As the day progresses, Tanya dives into deeper discussions with her partner regarding new strategies and financial assessments. This overview enables her to stay ahead of potential issues while adapting to market dynamics. Through such structured yet dynamic days, Tanya highlights that the life of an entrepreneur is multifaceted, requiring adaptability and resilience to succeed across many disciplines. With these insights, Tanya Negi exemplifies the vibrant world of entrepreneurship, marked by challenges, innovation, and continuous growth. Her journey underscores the significance and impact that entrepreneurship can have, not only on individual lives but also on the broader community.

Install the LifePage App to:

(for Free) Watch Founder Tanya Negi’s full Entrepreneurship Career Talk

₹ Do a Self Assessment on Entrepreneurship to calculate your Dream Index, which is defined as:

According to Tanya Negi your chances of success in Entrepreneurship is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Entrepreneurship?

If you are want to get into Entrepreneurship, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Entrepreneurship is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Entrepreneurship, what education and skills you need to succeed in Entrepreneurship, and what positives and challenges you will face in Entrepreneurship.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Entrepreneurship.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Founder Tanya Negi's LifePage:

[LifePage]
https://www.lifepage.in/page/tanyanegi

LifePage Career Talk on Entrepreneurship

[Career]
https://www.lifepage.in/careers/entrepreneurship-8

[Full Talk]
https://lifepage.app.link/20170913-0002

[Trailer]
https://www.youtube.com/watch?v=3jJ2BC-AXCU

(Entrepreneurship, Tanya Negi, Tayna Events, Entrepreneur, Marketing, Startup, Starting New Buisness, Business, Running Business)

Similar Talks

Entrepreneurship

Gaurav Aggarwal
Founder and CEO | SYS Facilities Provider Pvt Ltd, Dehradun

[ 3 years Experience ]

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a start-up company, offering a product, process or service.

"I started a facility management company in the year 2013 by the name of SYS Facilities. My family business is catering and I thought that there is a need of a facility management company, because our clients were not so happy to outsource their work to other people, therefore I started SYS Facilities Provider Pvt Ltd as a solution."

Entrepreneurship

Dhairya Arora
Owner | Doon Chaiwala

[ 1 year Experience ]

Entrepreneurship is taking your own concept and applying the idea to serve the whole mass, as in you want to have a target audience, you want to have a product and you want to give them that product. Doon Chaiwala is a tea delivery system which serves to banks,offices and schools. The tea is priced a very decent price.

"After completing my schooling from Asian School, Dehradun i worked in the film industry for 7 years.Now i am the owner of Doon Chaiwala which is located in Rajpur Road."

Entrepreneurship

Vishal Kumar
Founder | Brainrock Consulting Services

[ 5 years & 9 months Experience ]

Entrepreneurship is a process through which person is able to give form to and launch his idea or project into the market. In other words, Entrepreneurship is a process through which one is able to create a startup. This not only helps the entrepreneur earn money for himself but also helps in empowering other people by providing them with opportunities of employment and thereby, helps in benefitting the Society at large. An entrepreneur is his own boss.

"After completing my education, I started my own business of providing IT consultancy in the year 2013."

Entrepreneurship

Manish Mamgain
Founder | Manka Store

[ 3 years & 9 months Experience ]

Entrepreneurship is basically doing something new, coming up with a new idea and execute it successfully.

"After finishing my MBA, I started working with a Sales Promotion and Event Management Company in Delhi by the name of Kids Stuff Promo. Later me and my wife opened a interior designing store with the name of Manka in Dehradun, itself which has been running very successfully."

Entrepreneurship

Alpika Sharma
Founder | Size Zero - The Weight Loss Cafe

[ 6 years Experience ]

Entrepreneurship is coming up with a new idea or expanding the existing idea. The activity of setting up a business or businesses, taking on financial risks in the hope of profit.

"After completing my MBA, I got married. After that I started to gain some weight and joined a slimming centre to loose it. While doing that I got an idea that how difficult it is to loose the weight and manage it. So I implemented my idea on weight management and started my own slimming centre named as Size Zero- The Weight Loss Centre in 2013."

Entrepreneurship

Toral Sharan
Owner | LE Salon Luxiria

[ 6 years & 8 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business. Entrepreneuship describes ownership, where one can use his/her own thought process. Basically it includes creativity and communication.

"I did my schooling and higher studies from England. I did various certificate courses from England such as Anthropology in Sociology. And since 2012 i own a salon."

Entrepreneurship

Monika Chaudhary
Founder | Seven Ventures

[ 5 years & 10 months Experience ]

The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses.

"After working in corporate sector for 10 years, I got an idea to start something of my own and started creating ethnic wear for kids. Clothes are sold out through various major e-commerce platforms and through my own website BownBee.com, it has been 5 years now when I started the company."

Entrepreneurship

Chandra Mohan
CEO | Energias Market Research

[ 0 years & 7 months Experience ]

Entrepreneurship is the process by which an individual (or team) identifies a business opportunity and acquires and deploys the necessary resources required for its exploitation. Entrepreneurship is the process of designing, launching and running a new business, which is more often than not, initially a small business, offering a product, process or service for sale or hire.

"I did BSc from PGDAV College. I then did MBA (Upstream Asset Management) from UPES, Dehradun. After completing that I worked at Global Data as Associate Analyst, then at Industrial Info Resources as Petroleum Refinery Analyst and finally at Transparency Market Research as Assistant manager. After gaining experience in Market Research I founded my own company Energias Market Research in 2016."

Entrepreneurship

Guneet Puri
Co-founder | Bohemian Adventures

[ 3 years Experience ]

Entrepreneurship is starting up or coming up with the new business idea for making profit. And also you convert your passion into profession.

"I was exposed to adventure sports at early age. My parents started taking me on trekking when I was 2 years old. Later on I went to Nehru Institute of Mountaineering from where I have done basic and advanced mountaineering courses. In the year 2014 I Co-Founded an adventure company called Bohemian Adventures. We organize climbing expedition, treks, cycling expedition, rock climbing, camping trips and day treks."

Media Entrepreneurship

Suraj Kumar
Founder | The Dehradun Street

[ 2 years Experience ]

Media Entrepreneurship is the business model that works in Journalism. It is the creation and ownership of a small enterprise or organization whose activity adds at least one voice or innovation to the media marketplace. You must have a desire and it needs to be feasible. It always takes time to break even so you need to be patient. Sustainibility is a very important factor and weather the business model is sustainible in the near future.

"I completed my high school from Ann Marry and my post graduation from IIPM, Delhi. After which I interned with Johnson and Johnson and Godfrey Philips (TFS) and with O&M in client service. And then I finally completed a year with Tupperware Brands. After which i finally started with newspapers two years back."

Commercial Dairy Farming

Abhinav Singh
Owner | Vedic Farms

[ 4 years & 5 months Experience ]

Dairy farming is a class of agriculture for long-term production of milk, which is processed (either on the farm or at a dairy plant, either of which may be called a dairy) for eventual sale of a dairy product.

"After completing my education, I worked with Havells India Ltd for 2 years and then with Eureka Forbes for 9 years. In 2014, I started my own business of Commercial Dairy Farming with the name of Vedic Farms."

Bamboo Entrepreneurship

Ajay Thakur
Scientist (E) | Forest Research Institute

[ 20 years & 6 months Experience ]

Bamboo Industry is a growing industry, the markets for bamboo can be grouped into traditional and non-traditional or emerging markets. Demand remains strong in traditional markets such as handicrafts, blinds and bamboo shoots with profitable opportunities despite moderate growth. Other traditional markets, such as chopsticks, are highly commoditized with low growth and low profit margins. Emerging bamboo markets include flooring, building products and laminated furniture. These represent the largest growth opportunities for bamboo.

"I have done B Sc in Forestry from Pantnagar Agriculture University. Post that I did M Sc in Forestry from Punjab Agriculture University. I went on to do a PhD in Forest Genetics from Oxford University & University of Wales, Bangor, UK. I started my career from ICFRE as a Scientist (B). I am a Scientist (E) at Forest Research Institute, Dehradun."

Entrepreneurship

Vidur Sikand
Managing Partner | The Palm Plates

[ 1 year Experience ]

The activity of setting up a business or businesses, taking on financial risks in the hope of profit.

"I did my schooling from St Josephs till class 8th. After that I went to Asian School. I did my graduation from GD Goenka World Institute, Delhi. I also went to New Zealand to do my Masters in Business Management. I have been working with Nine Palm Resort since 2016."

Entrepreneurship

A K Narayanan
Owner | NYANZ Engineering

[ 4 years Experience ]

Entrepreneurship is starting, growing and managing a new business or any new idea.

"After completing diploma in Electrical Engineering I did Maintenance Engineer for 18 years at different places and my last assignment was at Indonesia. I returned to India in 1982 & became an Entrepreneur. I started an Engineering consulting company and I was Founder Director in 6 technology start ups."

Entrepreneurship

Gigi Pathak
Owner | Oilcraft Naturals

[ 7 years Experience ]

The activity of setting up a business or businesses, taking on financial risks in the hope of profit.

"I am a Law Graduate from Punjab University. I have also done my MBA in HR from Symbiosis, Pune. I have also worked with Blue Star Pvt Ltd and After 4 years of gap, I started as working Oilcraft Naturals Distributor in 2010 and became an Entrepreneur."

Entrepreneurship

Sachin Shestha
Co-Founder & Manager | The Local Project

[ 2 years & 10 months Experience ]

Entrepreneurship is the process of designing, launching, and running a new business which is often initially a small business. The people who create these businesses are called Entrepreneurs. Entrepreneurship has been described as the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.

"After completing my education, I started working as a Manager for a clothing manufacturing and export company. After that, I started my own venture called The Local Project, in Kathmandu."

Entrepreneurship

Dimpy Lakhina
Proprietor | Lakhina Couture

[ 3 years & 10 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business which is often initially a small business and the people who create these businesses are called entrepreneurs. Entrepreneurship has been described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.

"After doing my schooling from SD Girls Sr. Secondary School Panipat, I did my B Sc from IB College and thereafter I did my B Ed and Diploma in Computer Applications. I started my own boutique named Lakhina Couture in Noida."

Entrepreneurship

Deepak Matta
Founder | Garage Master

[ 3 years & 11 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.

"After completing my BBA from Graphic Era University, I did PG Diploma in Marketing & Finance from JRE School of Engineering. After that, I joined Tacky Minds as a Business Developer and later I was promoted to Team Lead. I worked there for 2 year. In 2016, I started my own venture by the name of Garage Master which provides After-Sales services to automobile users."

Entrepreneurship

Rahul Bhatnagar
Head | Uprist Service Portal Pvt. Ltd.

[ 5 years & 2 months Experience ]

An Entreprenuer is a person who does something on his own based upon his or her passion wherin the person is providing a solution to a problem that the society faces as a whole.

"I did my schooling from St Josephs Academy Dehradun and graduated from University of Petroleum And Energy Studies. I have my own company called Uprist Service Portal Ltd."

Entrepreneurship

Bhavna Kapoor
Founder | Health Nut

[ 4 years & 3 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business which is often initially a small business and the people who create these businesses are called entrepreneurs.

"After doing BA Hons in Economics, I did PG Diploma in Social Communication. I was working in filmmaking industry when I realised my interest for generating awareness for healthy living. Then, I did a course in Health Coaching from Institute of Integrated Nutrition, New York. I gave Health Coaching for few years before starting my own business of Organic Health Products. I founded Health Nut in 2014."

Entrepreneurship Development

A K Sharma
Head IIIC & EDC | DIT University

[ 9 years & 2 months Experience ]

Centre for Entrepreneurship Development and Incubation (CEDI), is set up to promote innovation and entrepreneurship by converting and translating technology ideas in various disciplines of science and engineering into products, processes and services for commercial exploitation and the benefit of society.

"I have done B Tech in Mechanical Engineering from Pant College of Technology, Pantnagar. I have an Industrial Experience of more than 47 years in India and Nepal. I have around 7 years of experience in Entrepreneurship. I established Entrepreneurship Development Cell at DIT University and have been Heading it ever since. I organized various FDPs, EACs, EADs on Entrepreneurship."

Entrepreneurship

Gayatri Dewan
Owner | Affinity Express

[ 11 years & 8 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. Entrepreneurship has been described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit".

"After completing my education, I started my own Salon by the name of Mantra by Gayatri which became Affinity Express after joining hands with Affinity brand in Makeup and Hair."

Entrepreneurship

Sushil Kumar
Owner | GE Projects

[ 10 years Experience ]

The activity of setting up a business or businesses, taking on financial risks in the hope of profit.

"I did my Schooling from various places and completed my 12th from SD Inter College, Saharanpur. After that I did an Advanced Diploma Course in Dies and Moulds from Chandigarh. He founded GE Projects in 2000."

Entrpreneurship

Kumar Manik
Co-Founder & Director | Recube Energy Pvt Ltd

[ 4 years & 2 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.

"I have a B Tech degree in material science and metalurigical engineering from Kanpur University. After my graduation in 2011, I started working in the material & energy sector. After working for 4 years in the industry in 2015 I co-founded Recube Energy Pvt Ltd. I am currently working as Co-Founder & Director at Recube Energy Pvt Ltd."

Entrepreneurship

Avdhesh Goyal
Technical Director | iGEN Networks Pvt Ltd

[ 12 years Experience ]

Entrepreneurship is the activity of setting up a business or businesses, taking on financial risks in the hope of profit.

"After my graduated in Commerce from DAV College, Dehradun, Idid Certification Courses in CCNA & MCSE. After that, I have worked in few companies for few years and later I started computer selling and purchasing business in 2006 but due to some unbeatable challenges I winded up the business in 2014 and started another business by the name iGEN Networks Pvt Ltd which provides internet services. I am Technical Director at iGEN Networks Pvt Ltd."

Entrepreneurship

Bhavik Agarwal
Founder | Designoweb Technologies

[ 3 years & 9 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.

"I did my B Tech in IT from DIT University. After that, I worked at Infosys for almost 2 years and then because of the passion for technology and to providing good IT solutions, in 2017, I started my own company with the name of Designoweb Technologies. I am currently working as CEO & Founder."

Entrepreneurship

Shruti Mittal
Founder | Amore Store

[ 1 year & 7 months Experience ]

Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. It has been described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks to make a profit.

"After completing my education, I started working with Dell Technologies as a Sales Accounts Manager for more than two years. In 2019, I founded my own venture Amore Store in Dehradun."