Media Entrepreneurship

Suraj Kumar | Founder | The Dehradun Street

What is Media Entrepreneurship?

Media Entrepreneurship is a great Career option. Unfortunately, it is very difficult to find information about What Media Entrepreneurship actually is. Most pages on the internet just talk about How to get into Media Entrepreneurship. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Media Entrepreneurship from non professionals.

Founder Suraj Kumar invested 2 years in Media Entrepreneurship. Here is how Founder Suraj Kumar detailed Media Entrepreneurship:

Media Entrepreneurship is the business model that works in Journalism. It is the creation and ownership of a small enterprise or organization whose activity adds at least one voice or innovation to the media marketplace. You must have a desire and it needs to be feasible. It always takes time to break even so you need to be patient. Sustainibility is a very important factor and weather the business model is sustainible in the near future.

How Founder Suraj Kumar got into Media Entrepreneurship?

I completed my high school from Ann Marry and my post graduation from IIPM, Delhi. After which I interned with Johnson and Johnson and Godfrey Philips (TFS) and with O&M in client service. And then I finally completed a year with Tupperware Brands. After which i finally started with newspapers two years back.

Founder Suraj Kumar's Talk on Media Entrepreneurship

The Journey of a Media Entrepreneur: Suresh Kumar’s Inspiring Path to Success Suresh Kumar’s journey in media entrepreneurship is a testament to the power of persistence, passion, and belief in oneself. With a foundation rooted in education and experience, Suresh has carved out a niche for himself in the competitive landscape of media. This article delves into his experiences, highlighting the crucial elements of his career, including the education required, essential skills, positives and challenges faced, and a peek into his daily life as a media entrepreneur. What Is Media Entrepreneurship? Media entrepreneurship is the intersection of creativity and business acumen, where aspiring individuals like Suresh Kumar create ventures that thrive in the media landscape. This field encompasses various forms of media, including print and digital, where entrepreneurs are tasked with not only delivering content but also establishing sustainable business models. The essence of media entrepreneurship lies in a triad of desire, feasibility, and sustainability, all of which are essential for crafting a successful project. For Suresh, this meant blending journalism with entrepreneurial spirit, creating a vibrant platform that engages readers and generates revenue. Education Inspirational Texts Education in media entrepreneurship transcends formal institutions; it involves self-driven learning through inspirational texts. Suresh emphasizes the importance of reading autobiographies and biographies of successful entrepreneurs, self-help books, and management literature. These texts serve to ignite passion and offer insight into the journeys of others, providing a roadmap for aspiring media entrepreneurs. Finance Understanding finance plays a significant role in managing a media business. While Suresh acknowledges that one should not be overly focused on money initially, knowledge of financial management helps in tracking expenses and revenues. Keeping a record of financial transactions is crucial as it lays the groundwork for future financial stability and growth. Marketing Effective marketing strategies are vital in the competitive world of media. Suresh recognizes that marketing involves comprehending your product's value and effectively conveying that to potential clients. By learning the principles of marketing, media entrepreneurs position themselves better in attracting readership and advertisers alike. Law Navigating legal requirements is an essential aspect of starting a media venture. Suresh recounts the process involved in obtaining registration for his newspaper through the Registrar of Newspapers for India (RNI), as well as securing trademarks. Legal awareness ensures that media businesses operate within the confines of the law, protecting their intellectual property and business structure. Human Resource Management The success of any venture is heavily reliant on team dynamics. Suresh has learned the importance of human resource management, noting that delegating tasks according to team member strengths can lead to a more productive work environment. While he initially undertook all responsibilities himself, he acknowledges that having a team to assist can significantly expand a business's potential. Operations The operational side of media entrepreneurship involves understanding how to manage the workflow of creating a product, from content creation to distribution. Suresh explains that successful operations require meticulous attention to processes, ensuring that each step, including content creation, design, and printing, runs smoothly to deliver a quality product. Skills Managing People Refining the ability to manage people is essential for a media entrepreneur. Suresh has learned that understanding when and how to leverage the strengths of his team is key to achieving goals. Interpersonal relationships enhance collaboration and productivity, making managing people a vital skill in his journey. Communication Skills Suresh highlights that strong communication skills are fundamental in media entrepreneurship. This includes not only verbal and written communication but also non-verbal cues and personal presentation. Effective communication fosters trust and clarity, essential in both client interactions and internal team dynamics. Interpersonal Developing interpersonal skills allows media entrepreneurs to build long-lasting relationships, vital for success in any business. Suresh notes that forming bonds based on shared interests and goals can lead to fruitful collaborations and a supportive professional network. Judgement Skills In the fast-paced media landscape, Suresh emphasizes the importance of judgment skills in making informed decisions about content selection and business strategies. He stresses that filtering information to create compelling narratives is a critical aspect of his role as a media entrepreneur. Collection Skills Being assertive about compensation is crucial for media entrepreneurs. Suresh points out that ensuring he collects payments for advertisements and services rendered protects his business interests, reinforcing the idea that putting effort into work must be matched by financial remuneration. Crisis Management Skills Suresh regards crisis management as a critical skill that instills resilience and adaptability. Learning how to handle unexpected challenges not only strengthens character but also sharpens problem-solving abilities, making a media entrepreneur more adept in navigating their business environment. Leadership Effective leadership inspires teams to follow and believe in a shared vision. Suresh acknowledges that embodying strong leadership qualities encourages his team and peers to strive for excellence, fostering a motivated and engaged work culture. Negotiation Skills The art of negotiation is pivotal in the realm of media entrepreneurship. Suresh believes that whether dealing with clients or negotiating rates, having robust negotiation skills can significantly impact a business's profitability and sustainability. Positives Networking Networking is one of the most rewarding aspects of media entrepreneurship for Suresh. He enjoys meeting diverse individuals across various sectors, opening doors to potential partnerships and client relationships. These connections contribute not only to business growth but also to personal development and inspiration. Respect and Recognition Suresh has experienced increased respect and recognition through his entrepreneurial journey. As he establishes himself in the media space, he earns acknowledgment from peers, clients, and family, further motivating him to continue his work and be a source of inspiration for others. Motivation for Others Through his journey, Suresh believes he can motivate others to pursue their entrepreneurial aspirations. Knowing that his successes serve as a beacon for budding entrepreneurs gives him a sense of purpose and fulfillment. Managing Time Suresh highlights the importance of time management in running a successful media operation. Setting priorities, meeting deadlines, and adhering to routines are integral to maintaining efficiency in a demanding field like media entrepreneurship. Monetary Benefits Despite the initial challenges, media entrepreneurship also offers the prospect of monetary benefits. Suresh notes that as his business stabilizes, the financial returns become more tangible, rewarding his efforts and investments over time. Challenges Competition Entering the competitive media landscape presents significant challenges. Suresh cites the numerous newspapers and media outlets he competes against. He emphasizes the importance of focusing on one's unique strengths rather than getting bogged down by competition, encouraging others to carve their own niche regardless of market saturation. Quality The pursuit of quality remains a constant challenge for Suresh. Ensuring that his newspaper maintains high design standards, print quality, and compelling content requires ongoing attention and refinement. He has learned that maintaining quality is non-negotiable for sustaining readership and establishing credibility. Distribution Suresh recognizes that efficient distribution is critical in reaching audiences effectively. He stresses the importance of overseeing the distribution process to ensure that the newspaper reaches readers consistently and promptly, reinforcing the relationship between content and audience engagement. A Day Of Media Entrepreneurship A typical day for Suresh begins with meditation, followed by a visit to the gym. Once he returns home, he prepares for a day filled with meetings, relationship-building, and advertising efforts. His role as the face of his newspaper involves multifaceted responsibilities, including content management, relationship nurturing, and logistical oversight for print and distribution. Suresh enjoys the unpredictability of each day, as varied activities—like interviews or attending local events—keep things dynamic. He also dedicates specific days to focus on design and printing, demonstrating that every aspect of newspaper production is handled carefully and systematically. In conclusion, Suresh Kumar's journey in media entrepreneurship showcases the complexity and richness of this career path. His insights into education, skills, and the nuances of running a successful media business offer valuable lessons for aspiring entrepreneurs. As the landscape continues to evolve, the ability to adapt, innovate, and inspire will remain paramount in shaping the future of media entrepreneurship.

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How to get into

Media Entrepreneurship?

If you are want to get into Media Entrepreneurship, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Media Entrepreneurship is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Media Entrepreneurship, what education and skills you need to succeed in Media Entrepreneurship, and what positives and challenges you will face in Media Entrepreneurship.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Media Entrepreneurship.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Founder Suraj Kumar's LifePage:

[LifePage]
https://www.lifepage.in/page/surajkumar

LifePage Career Talk on Media Entrepreneurship

[Career]
https://www.lifepage.in/careers/media-entrepreneurship

[Full Talk]
https://lifepage.app.link/20170424-0001

[Trailer]
https://www.youtube.com/watch?v=eN5EnTbi9Ws

(Media Entrepreneurship, Suraj Kumar, The Dehradun Street, Media, Print Media, Journalism, Interactive Journalism, Newspapers, Channel)

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