Event Management
Anu Dagar | Owner | The Sunny SevenWhat is Event Management?
Event Management is a great Career option. Internet is brimming with pages on How to get into Event Management, while one should first understand What is a Career in Event Management. The most authoritative source of information on Event Management is someone with real experience in it.
Owner Anu Dagar is an experienced professional with 5 years & 4 months in Event Management. Owner Anu Dagar defines Event Management as:
Event Management helps one explore their creativity, interact with people and get name, fame and money. It is a very glamourous profession, which requires planning and executing events in a creative manner.
How Owner Anu Dagar got into Event Management?
I am from Delhi and graduated in History Honours. I was the president of Kamla Nehru College from 2004 to 2005. I have also done a certified course in News Reading and Anchoring.I did my internship with Zee News. I was the news reading anchor of Uttarakhand's first news channel, TV100 and anchored in other channels as well. After working in the media industry for 10 years , I decided to do event management and opened my own company called the Sunny Seven Company.
Owner Anu Dagar's Talk on Event Management |
|
The Journey of an Event Manager: Anuradha's Inspiring Insights into the World of Entertainment Anuradha has carved a niche for herself in the dynamic field of event management, blending creativity with intricate planning to bring dreams to fruition. Growing up in Delhi, she has transformed her passion into a successful career by transitioning from journalism to the vibrant world of events. This article explores Anuradha's journey, the essential elements of event management, and the skills and education required to excel in this lively profession. What Is Event Management? Event management is the art of planning and orchestrating events to create memorable experiences for attendees. This can encompass a wide array of activities, from corporate gatherings and weddings to large-scale festivals and concerts. As Anuradha notes, event management is perceived as glamorous, providing not only a platform for creativity but also the potential for financial gain and exposure. The blend of strategic planning, creativity, and interpersonal skills makes this career both challenging and rewarding. Education A solid foundation in finance is crucial for anyone looking to thrive in event management. Understanding budgeting, cost allocation, and financial planning helps ensure that events are executed within their financial constraints. As Anuradha explains, financial acumen allows professionals to raise the necessary funds for events while also ensuring profitability, making finance a vital skill for success in this field. Marketing knowledge is essential for promoting events effectively. Anuradha emphasizes the importance of knowing your target audience and developing promotional strategies that resonate with them. Understanding marketing principles allows event managers to create compelling messages that attract attendees and generate buzz around their events, ultimately leading to greater success. Effective planning is at the core of successful event management. Anuradha stresses that proper planning involves understanding the event's environment, objectives, and logistics. It includes everything from selecting the right venues to coordinating schedules, and it demands foresight and attention to detail. Strong public relations skills are indispensable in event management. Anuradha points out that today’s events thrive on a solid media presence, as well as the ability to communicate effectively with both participants and the public. Public relations foster a positive image and help build relationships that are crucial for garnering attention and support for events. Navigating today's media landscape is another important area of knowledge. Anuradha mentions that the rise of social media has significantly changed how events are promoted and how information is disseminated. Consequently, understanding media management allows event planners to effectively communicate their messages and ensure maximum reach. Skills Passion and dedication are paramount in event management. Anuradha believes that without a genuine love for the work, it can be challenging to thrive in this fast-paced environment. Individuals who are truly passionate will go the extra mile, investing the time and energy necessary to create extraordinary experiences. Creativity is the soul of event management. Anuradha describes how the most successful events are those that engage audiences through unique concepts and innovative planning. A creative touch not only captivates attendees but also distinguishes events in a competitive market. Effective communication is crucial for success in this field. Anuradha explains that communication facilitates collaboration among team members and ensures that everyone is on the same page. Clear, concise communication can make or break an event’s success and enhances relationships with clients, sponsors, and vendors. Being technologically savvy is increasingly important in event management. Anuradha points out that knowledge of various applications and platforms allows for more efficient planning and execution of events. Staying updated with technology opens up new pathways for promoting events and engaging with audiences. Leadership skills are vital when managing teams during events. Anuradha highlights that event management is a collaborative effort, requiring a leader to coordinate diverse teams and maintain morale. Strong leadership fosters a productive environment where all team members feel valued and empowered to contribute. Positives One of the most appealing aspects of a career in event management is its glamorous lifestyle. Anuradha enjoys the excitement of interacting with celebrities and industry professionals, which adds a unique thrill to her work. This glamour attracts many young professionals to the field. Anuradha identifies name recognition, fame, and financial rewards as significant positives associated with event management. With successful events come the potential for building a solid reputation and receiving monetary gains, making this profession attractive to many. Event management provides endless opportunities for continuous learning. Anuradha mentions that each event presents new challenges and experiences, allowing professionals to gain insights and grow in their careers. This commitment to lifelong learning provides an enriching professional journey. The adventurous nature of event planning keeps it exciting. Anuradha indicates that the variety of events and venues leads to unique experiences and challenges that contribute to the thrill of her job. This dynamic environment attracts those who thrive on spontaneity and excitement. Event management serves as a platform for individuals to explore their creative ideas and showcase their talents. Anuradha believes that this field allows for personal expression and the ability to make a memorable impact on audiences. Challenges Fundraising is one of the critical challenges in event management. Anuradha notes that securing enough funds to support event planning and execution can be tough. This aspect requires strategic thinking and negotiation skills to ensure successful financing. The selection and management of a competent team are essential to the success of any event. Anuradha highlights that assembling the right individuals with the appropriate skills and dedication can be a daunting task, as collaboration among diverse talents is crucial. Establishing connections with the audience and stakeholders is vital for event success. Anuradha explains that creating a rapport and communicating effectively with attendees can make events more appealing and engaging. Building a strong network is essential for future collaborations. The competitive nature of the event management industry is a significant challenge. As Anuradha describes, staying ahead of competitors requires innovation and continuous improvement in event quality. Striving to differentiate oneself from others is necessary to succeed in this crowded market. Maintaining a strong brand reputation is crucial in event management. Anuradha emphasizes that as an event planner, one must not only achieve success but also ensure that each event enhances the brand's image. This ongoing process demands constant attention and adaptability. A Day Of A typical day for Anuradha at her event management company revolves around meticulous planning and collaboration with her team. With many unique responsibilities, each day offers new challenges and opportunities for creativity. She begins her day by reviewing feedback from previous events, discussing strategies with her marketing team, and planning upcoming auditions. Her dedication ensures that each event evolves into a spectacular experience, adhering to the highest standards of quality. In conclusion, the world of event management is a vibrant and challenging domain where passion meets creativity. Anuradha's journey highlights the integration of various skills and knowledge crucial for success in this field. As she navigates her career, she continues to inspire others by showing that hard work, dedication, and creativity can lead to a fulfilling and exciting profession. Whether you are drawn to the glamour or the creative aspects, event management offers a unique opportunity to impact people's lives positively. | |
Install the LifePage App to:
- (for Free) Watch Owner Anu Dagar’s full Event Management Career Talk
- ₹ Do a Self Assessment on Event Management to calculate your Dream Index, which is defined as:
According to Anu Dagar your chances of success in Event Management is __%
- Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.


How to get into
Event Management?
If you are want to get into Event Management, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Event Management is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Event Management, what education and skills you need to succeed in Event Management, and what positives and challenges you will face in Event Management.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Event Management.
LifePage Career Plan
14 hour personalized guidance program


Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
LifePage Career Talk on Event Management

[Career]
https://www.lifepage.in/careers/event-management-1

[Full Talk]
https://lifepage.app.link/20170516-0001

[Trailer]
https://www.youtube.com/watch?v=F0PdTlPwrAU
(Event Management, Anu Dagar, The Sunny Seven, Event Organizing, Events, Planning, Function Planning, Exhibitions)
Similar Talks
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.
"After completing my 5 year degree course from Prachin Kala Kendra in fashion, I started event management and it has been 3 years working for the same."
![]() ![]() ![]() ![]() |
![]() |
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
"I have done graduation in English Literature and MBA in Marketing. I am also a Prabhakar in Music from Prayag Sangeet Samiti. I worked at Ferns n Petals for 2 years, at Times of India for 3 years as Key Account Manager. It was in April, 2017 that I co-founded an Event Management company by the name Just Events India."
![]() ![]() ![]() ![]() |
![]() |
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.
"After my PG Diploma in Marketing Management, I started an event management company, Sinmit Communication with my partner. My company manages major events like Mr and Miss Uttarakhand, Uttarakhand Fashion Expo and many more."
![]() ![]() ![]() ![]() |
![]() |
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.
"I did my schooling from Touchwood School, Dehradun. Then did my graduation in Mass Communication from Graphic Era University. It was during my second year of graduation that I decided to do Event Management. I started Tayna Events with a friend of mine in 2013."
![]() ![]() ![]() ![]() |
![]() |
Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
"After completing M Com and gaining experience in insurance sales, I moved on to work with 108 Services in the department of Corporate Services and Event Management. After a year, I founded VSK Creations Pvt Ltd in 2009 and presently, I continue to serve there in the capacity of Founder and Director."
![]() ![]() ![]() ![]() |
![]() |
Event Management is basically to understand the brand and its brand positioning and the target audience. Based on the target audience you device a plan which is called Event Management.
"After finishing my MBA, I started working with a Sales Promotion and Event Management Company in Delhi by the name of Kids Stuff Promo. Later in 2004, I started my own company with the name of IEL Events & Productions."
![]() ![]() ![]() ![]() |
![]() |
As an event stylist, you work hard to bring a memorable atmosphere to an event. Creativity is the key to your success.
"After completing my graduation in Mass Communication and Journalism from Amity University, I did my diploma in Visual Merchandizing. I have worked in various places such as Q Events and Ferns & Petals."
![]() ![]() ![]() ![]() |
A wedding planner is a professional who assists with the design, planning and management of a client's wedding. Weddings are significant events in people's lives and as such, couples are often willing to spend considerable amount of money to ensure that their weddings are well-organized.
"I am a Graduate of Delhi University.I started my career with Indian Express in Space Marketing and Online Media. Later I started with Retail Business of Golf Equipment in Delhi and IMA, Dehradun. Currently I am doing a business of Wedding Planning in The Nine Palms as a Partner."
![]() ![]() ![]() ![]() |
![]() |
Event Management
Shweta Choudhary
Director | Five Faces Entertainment Pvt Ltd
Director | Five Faces Entertainment Pvt Ltd
[ 3 years Experience ]
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
"After completing my Schooling from Constancia, Dehradun, I did my Graduation from DAV College. I did my MBA from IMT, Ghaziabad. I also did a Diploma in Management and after that worked with various Places. I started my own Event Company named as Five Faces Entertainment Pvt Ltd."
![]() ![]() ![]() ![]() |
![]() |
Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
"After my education, I started an event management company called Planning Guru where we plan and manage different events such as weddings and birthday parties."
![]() ![]() ![]() ![]() |
![]() |
Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
"I did Bachelors and Masters in Environmental Science from DAV PG College. I then went to Melbourne to do an MBA in Marketing Management from La Trobe University, Melbourne. I returned to India and worked with Event Management companies for 8 years. In 2017, I moved back to Dehradun and started my own event management company called Alive Events."
![]() ![]() ![]() ![]() |
![]() |
[Install the LifePage App to access all Talks]

