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Career in Digital Marketing

By Saumya Pant
[ Assistant Manager | Johnson Controls ]



Career in Career-in-Digital-Marketing/english
Digital Marketing
Saumya Pant
Assistant Manager | Johnson Controls
[ 2 years & 1 month Experience ]

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What is Digital Marketing?


Saumya Pant: "Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet."





How I got into Digital Marketing?


Saumya Pant: "After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd."





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  What Is:
     1) Digital Marketing  
  Education:
     2) Advertising  
     3) Market Research  
     4) Marketing  
     5) Branding & Trends  
  Skills:
     6) Communication  
     7) Story Telling  
     8) Tech Savvy  
     9) Creativity & Innovation  
  Positives:
     10) Growth  
     11) Not Monotonous  
     12) Monetary Benefit  
  Challenges:
     13) Change in Technology  
     14) Deadline Pressure  
     15) Varied Target Audience  
  A Day Of:
     16) Digital Marketing  











LifePage Career Talk on Digital Marketing

https://www.lifepage.in/career/20180130-0002/Commerce/Digital-Marketing/Career-in-Digital-Marketing/english

Full Talk: https://lifepage.app.link/20180130-0002

(Digital Marketing, Saumya Pant, Johnson Controls, Content Writer, Management, Blogger, Advertising, Brand Management, Electronic Media, Social Media)







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