Digital Marketing

Saumya Pant | Assistant Manager | Johnson Controls

What is Digital Marketing?

There are many nuances of a Career in Digital Marketing. Understanding Why one wants to choose a Career in Digital Marketing is phenomenally more important than figuring out How to get into Digital Marketing. It is best to learn about Digital Marketing from a real professional, this is akin to getting it from the horse's mouth.

With 2 years & 1 month of professional experience, Assistant Manager Saumya Pant understands Digital Marketing. Assistant Manager Saumya Pant defines Digital Marketing as:

Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

How Assistant Manager Saumya Pant got into Digital Marketing?

After doing BE in Electronics from Ramrao Adik Institute of Technology, University of Mumbai, I did PGDM in Strategic Marketing & Communications from MICA, Ahmadabad. I worked as a freelance content writer during my graduation and also taught underprivileged children. After my post graduation, I started working as an Assistant Manager in Johnson Controls-Hitachi Air Conditioning India Ltd.

Assistant Manager Saumya Pant's Talk on Digital Marketing

Starts with what is:
1)	Digital Marketing

Next, it covers Education. This Talk is unique because it talks about Education in terms of things which can be learnt from books, to excel at a Career in Digital Marketing and not as a list of Qualifications, which one needs to get into Digital Marketing. It defines Education in terms of following items for Digital Marketing:
2)	Advertising
3)	Market Research
4)	Marketing
5)	Branding & Trends

Then, the Talk focuses on the most important component that is Skills. Digital Marketing demands specific Skills which only an experienced professional can lay out. It discusses following headings for Skills in Digital Marketing:
6)	Communication
7)	Story Telling
8)	Tech Savvy
9)	Creativity & Innovation

Digital Marketing has an interesting list of Positives. These are the Positives of Digital Marketing:
10)	Growth
11)	Not Monotonous
12)	Monetary Benefit

After a discussion on Positives, Challenges complete the caricature of Digital Marketing:
13)	Change in Technology
14)	Deadline Pressure
15)	Varied Target Audience

In the final section of the Talk, Saumya Pant talks about How a day goes in a Career in:
16)	Digital Marketing

Install the LifePage App to:

(for Free) Watch Assistant Manager Saumya Pant’s full Digital Marketing Career Talk

(for ? 100 or ? $ 1.4) Do a Self Assessment on Digital Marketing to calculate your Dream Index, which is defined as:

According to Saumya Pant your chances of success in Digital Marketing is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Digital Marketing?

If you are want to get into Digital Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Digital Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Digital Marketing, what education and skills you need to succeed in Digital Marketing, and what positives and challenges you will face in Digital Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Digital Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Assistant Manager Saumya Pant's LifePage:

[LifePage]
https://www.lifepage.in/page/saumyapant

LifePage Career Talk on Digital Marketing

[Career]
https://www.lifepage.in/careers/digital-marketing-2

[Full Talk]
https://lifepage.app.link/20180130-0002

[Trailer]
https://www.youtube.com/watch?v=-dDsziMxZZE

(Digital Marketing, Saumya Pant, Johnson Controls, Content Writer, Management, Blogger, Advertising, Brand Management, Electronic Media, Social Media)

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